At a Glance
- Tasks: Create growth audiences and develop data-driven targeting strategies for brand media.
- Company: Join Mars, a purpose-driven company with a diverse team of over 130,000 Associates.
- Benefits: Competitive salary, bonus, and best-in-class learning support from day one.
- Other info: Opportunity to learn and grow in a dynamic environment focused on innovation.
- Why this job: Make an impact in data-driven marketing while collaborating with talented professionals.
- Qualifications: Strong project management skills and experience in audience planning.
The predicted salary is between 50000 - 65000 £ per year.
Please note that this role is a parental cover. Sitting within the European Regional Media Team and working across the Mars Snacking portfolio, the Addressable Media Manager will be responsible for creating growth audiences for brand media execution, working on data‑driven targeting strategies specific to regional brand audiences in partnership with the regional media team, our Digital hub and internal/external data partners.
What will be your key responsibilities?
- Co‑create with brand and content teams on the development and delivery of actionable audience strategies using a mix of 1st, 2nd and 3rd party data sets – this will be required per brand, market and channel.
- Develop a POV on best practices for data diversity and the future of data‑driven marketing.
- Drive the OESP Media Capability Program.
- Be accountable for compelling action‑led audience planning tests, which will fuel our learning in this area.
- Continue to develop knowledge of the audience data landscape across Europe, including changes in privacy legislation that will impact data‑driven marketing: keep aware of changes in the industry – including legislative, OEM or publisher‑driven changes that could impact our future marketing strategy.
- Be accountable for audience hypothesis testing & experiments, which will fuel our learning in this area.
- Manage the test and learn program.
- Lead the regional inputs for our Global JBPs.
What Are We Looking For
- Excellent project management skills.
- Ability to influence and collaborate with stakeholder groups across different geographies.
- Proven financial acumen and commercial know-how.
- Proven experience in either in‑house or agency settings.
- Proven audience planning leadership to drive change across the European organization.
- A passion for data‑driven communications and continuous learning.
What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose‑driven company striving to build the world we want tomorrow, today.
- Best‑in‑class learning and development support from day one, including access to our in‑house Mars University.
- An industry‑competitive salary and benefits package, including company bonus.
European Addressable Media Strategist in London employer: Mars
Mars is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As part of a purpose-driven company with over 130,000 diverse Associates, you will benefit from best-in-class learning and development opportunities, including access to Mars University, alongside a competitive salary and benefits package. Join us in shaping the future of data-driven marketing while enjoying a culture that values continuous growth and impactful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land European Addressable Media Strategist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Mars or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a presentation that highlights your experience with data-driven marketing and audience strategies. This will help you stand out during interviews and showcase your expertise.
✨Tip Number 3
Prepare for the interview by researching Mars and their approach to audience planning. Knowing their values and recent projects will help you tailor your answers and demonstrate your passion for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Mars.
We think you need these skills to ace European Addressable Media Strategist in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the European Addressable Media Strategist role. Highlight your experience with data-driven marketing and audience planning, as these are key aspects of the job. We want to see how your skills align with what we're looking for!
Showcase Your Project Management Skills:Since excellent project management is a must-have for this role, be sure to include specific examples of projects you've managed successfully. We love seeing how you’ve influenced and collaborated with different teams, so don’t hold back on those details!
Demonstrate Your Passion for Data:This role is all about data-driven communications, so let your enthusiasm shine through! Share any relevant experiences or insights you've gained in the audience data landscape, especially regarding privacy legislation changes. We’re keen to know how you stay updated in this fast-paced environment.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details directly and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Mars
✨Know Your Data
Make sure you brush up on your knowledge of data-driven marketing and audience strategies. Familiarise yourself with 1st, 2nd, and 3rd party data sets, as well as any recent changes in privacy legislation that could impact the role. This will show your potential employer that you're not just interested in the job, but also in the industry.
✨Showcase Your Project Management Skills
Prepare examples from your past experiences where you've successfully managed projects, especially those involving collaboration across different teams or geographies. Highlight how you influenced stakeholders and drove change, as this is crucial for the role.
✨Be Ready to Discuss Audience Planning
Think about specific instances where you've developed actionable audience strategies or conducted audience hypothesis testing. Be prepared to discuss your approach and the outcomes, as this will demonstrate your expertise and passion for audience planning.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's approach to data diversity and the future of data-driven marketing. This not only shows your interest in the role but also your proactive mindset and willingness to contribute to the company's goals.
