At a Glance
- Tasks: Lead brand strategy and create engaging marketing campaigns for pet owners.
- Company: Join a purpose-driven company with a diverse team of over 140,000 associates.
- Benefits: Competitive salary, bonus, and best-in-class learning opportunities from day one.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on brand growth and connect with consumers in meaningful ways.
- Qualifications: Experience in marketing, brand strategy, and consumer insights is essential.
The predicted salary is between 60000 - 75000 £ per year.
Job Description
Are you passionate about building brands that truly connect with consumers? As the
Brand & Pet Owner Lead , you'll lead the brand strategy for the North Europe Cluster, bringing global and regional campaigns to life across the cluster, using pet owner insights to deliver seamless, personalized touchpoints that drive awareness, engagement, loyalty, and demand.
Working closely with regional and market teams, you'll bring the brand to life across every touchpoint and deliver measurable business impact.
What are we looking for?
- Comprehensive marketing experience at local, regional, or global level, ideally within a fast-paced FMCG environment
- Solid expertise in brand strategy, media planning, portfolio activation, digital marketing, and CRM.
- Proven ability to influence and drive outcomes across stakeholders without direct authority.
- Strategic leader with a track record of delivering growth and competitive advantage.
- Deep understanding of consumer insights and customer-centric marketing.
What will be your key responsibilities?
- Drive sustainable, profitable growth of the Royal Canin brand across the North Europe Cluster.
- Lead the Cluster Brand Strategy using market insights, brand diagnostics, and consumer understanding.
- Manage the A&P budget, ensuring investment effectiveness and strong ROI.
- Track performance against KPIs and optimise plans to achieve business objectives.
What will you do?
- Builds communication strategies and deploys integrated marketing campaigns to create a seamless super premium brand experience- guided by global brand framework and campaigns
- Create impactful pet owner engagement programmes that drive awareness, conversion, and loyalty.
- Partner with Media, Content, D2C, Pet Owner Engagement, and MS&GA teams to deliver seamless, in-market execution.
- Build demand through compelling paid, owned, and earned channel activations that strengthen brand equity and drive growth.
What can you expect from Mars?
- Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry-competitive salary and benefits package, including company bonus.
Mars is committed to providing access, equal opportunity, and reasonable adjustments for individuals with disabilities during the application and recruitment process.
To request reasonable adjustments, complete our Reasonable Accommodation Request Form here:
Reasonable Adjustment Request Form
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead - North Europe in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mars and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mars are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mars on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mars. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Lead - North Europe in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mars. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mars:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mars’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mars
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mars will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mars, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
