At a Glance
- Tasks: Create growth audiences and develop data-driven targeting strategies for brand media.
- Company: Join Mars, a purpose-driven company with a diverse team of over 130,000 associates.
- Benefits: Competitive salary, bonus, and best-in-class learning support from day one.
- Other info: Opportunity to learn and grow in a dynamic environment focused on innovation.
- Why this job: Make an impact in data-driven marketing while collaborating with talented professionals.
- Qualifications: Strong project management skills and experience in audience planning.
The predicted salary is between 50000 - 65000 £ per year.
Please note that this role is a parental cover. Sitting within the European Regional Media Team and working across the Mars Snacking portfolio, the Addressable Media Manager will be responsible for creating growth audiences for brand media execution, working on data‑driven targeting strategies specific to regional brand audiences in partnership with the regional media team, our Digital hub and internal/external data partners.
What will be your key responsibilities?
- Co‑create with brand and content teams on the development and delivery of actionable audience strategies using a mix of 1st, 2nd and 3rd party data sets – this will be required per brand, market and channel.
- Develop a POV on best practices for data diversity and the future of data‑driven marketing.
- Drive the OESP Media Capability Program.
- Be accountable for compelling action‑led audience planning tests, which will fuel our learning in this area.
- Continue to develop knowledge of the audience data landscape across Europe, including changes in privacy legislation that will impact data‑driven marketing: keep aware of changes in the industry – including legislative, OEM or publisher‑driven changes that could impact our future marketing strategy.
- Be accountable for audience hypothesis testing & experiments, which will fuel our learning in this area.
- Manage the test and learn program.
- Lead the regional inputs for our Global JBPs.
What Are We Looking For
- Excellent project management skills.
- Ability to influence and collaborate with stakeholder groups across different geographies.
- Proven financial acumen and commercial know-how.
- Proven experience in either in‑house or agency settings.
- Proven audience planning leadership to drive change across the European organization.
- A passion for data‑driven communications and continuous learning.
What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose‑driven company striving to build the world we want tomorrow, today.
- Best‑in‑class learning and development support from day one, including access to our in‑house Mars University.
- An industry‑competitive salary and benefits package, including company bonus.
European Addressable Media Strategist employer: Mars
Mars is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As part of the European Regional Media Team, you'll benefit from best-in-class learning and development opportunities, including access to Mars University, while working alongside over 130,000 diverse Associates committed to making a positive impact. With a competitive salary and comprehensive benefits package, Mars fosters a culture of continuous growth and purpose-driven work, making it an ideal place for those seeking meaningful employment in the heart of Europe.
StudySmarter Expert Advice🤫
We think this is how you could land European Addressable Media Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience with data-driven marketing and audience strategies.
✨Tip Number 3
Showcase your skills through projects or case studies. If you’ve worked on audience planning or data strategies, create a portfolio that demonstrates your expertise. We love seeing real examples of your work!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who are eager to learn and grow with us.
We think you need these skills to ace European Addressable Media Strategist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the European Addressable Media Strategist role. Highlight your experience with data-driven marketing and audience planning, as these are key aspects of the job. We want to see how your skills align with our needs!
Showcase Your Project Management Skills:Since excellent project management is a must-have for this role, be sure to include specific examples of projects you've managed successfully. We love seeing how you’ve influenced and collaborated with different teams, so don’t hold back!
Demonstrate Your Passion for Data:This role is all about data-driven communications, so let your enthusiasm shine through! Share any relevant experiences or insights you've gained about the audience data landscape, especially in relation to privacy legislation and marketing strategies.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Mars!
How to prepare for a job interview at Mars
✨Know Your Data
Make sure you brush up on your knowledge of data-driven marketing strategies. Familiarise yourself with 1st, 2nd, and 3rd party data sets, as well as recent changes in privacy legislation that could impact the role. Being able to discuss these topics confidently will show your passion for the industry.
✨Showcase Your Project Management Skills
Prepare examples from your past experiences where you've successfully managed projects. Highlight how you influenced stakeholders and collaborated across different teams. This will demonstrate your ability to handle the responsibilities of the Addressable Media Manager role effectively.
✨Be Ready to Discuss Audience Strategies
Think about actionable audience strategies you've developed in previous roles. Be prepared to share your insights on best practices for data diversity and how you've tested audience hypotheses. This will showcase your expertise and readiness to contribute to the team.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's approach to audience planning and the OESP Media Capability Program. This not only shows your interest in the role but also gives you a chance to assess if the company aligns with your values and career goals.
