DTC Manager in Castle Cary

DTC Manager – Mars

Location: Castle Cary, England, United Kingdom

Job Description

You will focus on project management and execution of the Vet Express D2C model. Your manager will also focus on everyday management of the D2C value proposition, driving continuous improvements and efficiencies over time in close collaboration with the UK Sales team and working in conjunction with D2C experts to maximise Vet recommendation, pet owner experience, conversion.

• Responsible for management of the UK Vet Express system, including service development roadmap & day to day operations.
• Monitor, analyse and report performance of key Vet Express metrics, and create & socialise clear dashboards.
• Define pricing guidelines, regularly monitor and provide recommendations to Pet Professional Director to ensure market competitiveness.
• Collaborate with UK demand team to understand pain points for Clinics & Pet Owners to improve digital recommendation & conversion (including time spent in clinics & trade shows).
• Coordinate & deliver roadmap on service / tool improvements to drive short- and long-term value alongside Vet Source, UK Demand and D2C Experts.
• Enrich service level over time (take actions to improve NPS).
• Optimise any appropriate media, clinic & trade show communications to drive visibility & use of Vet Express.
• Define & optimise CRM flows including initial recommendation, follow up for non-order, follow up for drop off, reactivation, engagement, complimentary products.
• Develop long term plan to scale solution with Corporate Vet Chains, Independents & Pet Rescue centres.

What Are We Looking For

• Proven experience in E-Commerce Sales or Digital Marketing.
• Strong commercial mindset.
• Capable of developing and building relationships across a matrix organisation.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in‑class learning and development support from day one, including access to our in‑house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Other

Industries

Food and Beverage Manufacturing