At a Glance
- Tasks: Define target audiences and evaluate brand trust using data and AI.
- Company: Join Mars, a diverse employer committed to inclusivity and innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Be part of a global team driving change in corporate affairs.
- Why this job: Make a real impact on brand reputation through insights and cutting-edge technology.
- Qualifications: Experience in data analysis, audience profiling, and strong communication skills.
The predicted salary is between 59400 - 72600 £ per year.
This job is with Mars, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Location: Chicago, IL or London
Workstyle: Onsite
Mars does not sponsor visas for this role. This position is not eligible for relocation benefits.
The Mars corporate brand is on a journey to elevate its reputation by growing brand awareness and building trust through storytelling. Global Corporate Affairs is seeking to step-change reputational impact through the addition of stronger insights, data, and analytics foundations, that will be further accelerated through the application and adoption of AI. This assignment is the first dedicated internal role with this priority and focus. This role will be part of the central Corporate Affairs global team. While it will report to the Corporate Brand and Purpose VP, the capabilities and deliverables of this role will serve the needs across CA pillars- brand, external communications, internal communications, and public affairs.
Additionally, the AI capabilities aspect of this role will serve as a CoE within the Corporate Affairs global function, strongly collaborating with the Corporate Affairs capabilities sponsor and Data Technology.
What will be your responsibilities?
- Target Audience Definition: Develop target audience profiles across the Mars corporate brand stakeholder ecosystem- including Consumers, Associates, Government/Policy Makers, and Media/Industry Influencers; Create audience definitions and illuminate insights, needs, and opportunities.
- Trust & Reputation Performance: Establish a quantitative framework for evaluating trust across the Mars corporate brand stakeholder ecosystem (Consumers, Associate, Government/Policy Makers, Customer, etc.); Establish a model to evaluate reputational impact attribution; Provide ongoing support for brand reputation updates with senior leadership.
- Consumer Learning Plan: Partner with CA team to define and execute annual learning plan for foundational knowledge and key campaigns / initiatives; Manage learning plan budget.
Brand Insights & AI Innovation Manager employer: Mars
Mars in Melton Mowbray is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. With competitive salaries, private healthcare, and ample opportunities for career advancement, employees are encouraged to grow and thrive in their roles while working with state-of-the-art technology in the FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Insights & AI Innovation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mars and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mars are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mars on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mars. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Insights & AI Innovation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mars. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mars:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mars’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mars
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mars will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mars, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
