At a Glance
- Tasks: Create innovative marketing strategies for top FMCG clients and engage with creative teams.
- Company: Join Mars United Commerce, a global leader in commerce solutions.
- Benefits: Flexible work schedule, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
- Why this job: Make an impact in the dynamic world of shopper marketing and creativity.
- Qualifications: Experience in integrated marketing and strong research skills required.
The predicted salary is between 50000 - 60000 € per year.
Work Pattern: Ideally 4 days per week in our TVC offices, London.
Mars United Commerce is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Established in 1973 and now part of the Publicis Groupe, we are global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape.
Role Overview
The Strategic Planner is responsible for building connected commerce strategy for multiple clients in the FMCG Space. The role involves deriving insight to build communication propositions and highly effective strategies to win with shoppers, across global, regional and local geographies. The Strategic Planner works closely with our creative and client service teams, and will regularly present to senior clients.
Key Responsibilities
- Reviews client objectives and input to develop short and long-term integrated marketing strategies for the client.
- Works with internal partners (creative and client leadership) to develop and write creative briefs and communication propositions.
- Review Creative concepts and provide additional input or recommendations on client and project strategy.
- Work cross-functionally within the agency to ensure the successful execution of client and agency strategies.
- Performs secondary research on industry trends, reports, and consumer trends to develop insight.
- Supports the development of and conducts primary research, for either client or agency.
- Works with the rest of the planning team to develop strategic implications.
- Support ongoing competitive assessments and industry news relative to shopper and consumer segments.
- Competitive/Category behaviour assessment.
Required Skills & Experience
- Understanding of integrated marketing principles, particularly shopper/commerce.
- Ability to synthesize information from various sources and extract key messages.
- Highly creative with first-rate conceptual, visual and writing skills.
- Highly resourceful, with strong research skills and a working knowledge of marketing analytics.
- Proactive and able to work independently.
- Self-starter with strong problem-solving ability.
- Strong deadline orientation and ability to effectively prioritize and meet deadlines.
Strategist - Shopper Marketing employer: Mars United Commerce
Mars United Commerce is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. With a commitment to employee growth, we provide ample opportunities for professional development and innovation within the fast-paced FMCG sector. Our flexible work pattern and supportive environment ensure that you can thrive both personally and professionally while contributing to impactful strategies for our diverse clientele.
StudySmarter Expert Advice🤫
We think this is how you could land Strategist - Shopper Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its clients. Understand their strategies and recent campaigns, especially in the FMCG space. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of a Strategic Planner. Highlight your creativity, research skills, and ability to work cross-functionally – these are key in winning over the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at Mars United Commerce.
We think you need these skills to ace Strategist - Shopper Marketing
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Strategist role. Highlight your experience in shopper marketing and integrated marketing principles, as this will show us you understand what we're looking for.
Show Off Your Creativity:Since creativity is key for this role, don’t hesitate to showcase your best work. Whether it’s a campaign you’ve worked on or a unique strategy you’ve developed, let us see how you think outside the box!
Research is Key:Dive into some research about our company and the FMCG space. Mentioning specific insights or trends in your application can really impress us and show that you’re proactive and knowledgeable.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Mars United Commerce
✨Know Your Shopper Marketing
Make sure you brush up on the latest trends in shopper marketing and integrated marketing principles. Familiarise yourself with how these strategies apply to FMCG, as this will show your understanding of the role and impress the interviewers.
✨Showcase Your Creativity
Prepare to discuss your creative process and share examples of past work where you've developed communication propositions or creative briefs. Highlight your conceptual and visual skills, as well as any successful campaigns you've been part of.
✨Research is Key
Dive deep into secondary research about industry trends and consumer behaviour. Be ready to discuss insights you've gathered and how they could apply to the role. This will demonstrate your proactive nature and strong research skills.
✨Practice Your Presentation Skills
Since you'll be presenting to senior clients, practice articulating your ideas clearly and confidently. Prepare a mock presentation based on a hypothetical client brief to showcase your strategic thinking and ability to communicate effectively.
