At a Glance
- Tasks: Create innovative marketing strategies to engage shoppers and drive brand success.
- Company: Join a global leader in commerce solutions with a vibrant culture.
- Benefits: Flexible work schedule, competitive pay, and opportunities for professional growth.
- Other info: Collaborative environment with exciting projects and career advancement potential.
- Why this job: Make an impact by shaping shopper experiences for top brands worldwide.
- Qualifications: Experience in integrated marketing and strong research skills required.
The predicted salary is between 50000 - 60000 € per year.
Work Pattern: Ideally 4 days per week in our TVC offices, London.
Mars United Commerce is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Established in 1973 and now part of the Publicis Groupe, we are global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape.
Role Overview: The Strategic Planner is responsible for building connected commerce strategy for multiple clients in the FMCG Space. The role involves deriving insight to build communication propositions and highly effective strategies to win with shoppers, across global, regional and local geographies. The Strategic Planner works closely with our creative and client service teams, and will regularly present to senior clients.
Key Responsibilities:
- Reviews client objectives and input to develop short and long-term integrated marketing strategies for the client.
- Works with internal partners (creative and client leadership) to develop and write creative briefs and communication propositions.
- Review Creative concepts and provide additional input or recommendations on client and project strategy.
- Work cross-functionally within the agency to ensure the successful execution of client and agency strategies.
- Performs secondary research on industry trends, reports, and consumer trends to develop insight.
- Supports the development of and conducts primary research, for either client or agency.
- Works with the rest of the planning team to develop strategic implications.
- Support ongoing competitive assessments and industry news relative to shopper and consumer segments.
- Competitive/Category behaviour assessment.
Required Skills & Experience:
- Understanding of integrated marketing principles, particularly shopper/commerce.
- Ability to synthesize information from various sources and extract key messages.
- Highly creative with first-rate conceptual, visual and writing skills.
- Highly resourceful, with strong research skills and a working knowledge of marketing analytics.
- Proactive and able to work independently.
- Self-starter with strong problem-solving ability.
- Strong deadline orientation and ability to effectively prioritize and meet deadlines.
Strategist - Shopper Marketing in London employer: Mars United Commerce
Mars United Commerce is an exceptional employer that fosters a collaborative and innovative work culture, ideal for those looking to make a significant impact in the FMCG sector. With a focus on employee growth and development, we offer opportunities for continuous learning and career advancement, all while working in the vibrant city of London. Our commitment to a flexible work pattern, including the option for a four-day week, ensures a healthy work-life balance, making us a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Strategist - Shopper Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its clients. Understand their strategies and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in the role and the company.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of a Strategist in Shopper Marketing. Highlight your creativity and problem-solving abilities, and don’t forget to share examples from your past experiences.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Mars United Commerce.
We think you need these skills to ace Strategist - Shopper Marketing in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Strategist role. Highlight your experience in shopper marketing and integrated marketing principles, as this will show us you understand what we're looking for.
Show Off Your Creativity:Since creativity is key for this role, don’t hesitate to showcase your best work. Whether it’s a campaign you’ve worked on or a unique strategy you’ve developed, let us see how you think outside the box!
Research is Key:Dive into some research about our company and the FMCG space. Mentioning specific insights or trends in your application can really impress us and show that you’re proactive and knowledgeable.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Mars United Commerce
✨Know Your Stuff
Before the interview, dive deep into Mars United Commerce and their approach to shopper marketing. Familiarise yourself with their key disciplines like Strategy & Analytics and Digital Commerce. This will not only show your genuine interest but also help you tailor your answers to align with their values.
✨Showcase Your Creativity
As a Strategic Planner, creativity is key! Prepare examples of past projects where you developed innovative strategies or communication propositions. Be ready to discuss how you approached challenges and what creative solutions you implemented.
✨Research is Your Best Friend
Brush up on current industry trends and consumer behaviour in the FMCG space. Bring insights to the table during your interview that demonstrate your understanding of the market. This will highlight your research skills and ability to synthesise information effectively.
✨Practice Makes Perfect
Mock interviews can be a game changer. Practice answering common interview questions related to integrated marketing principles and your problem-solving abilities. This will help you articulate your thoughts clearly and confidently when it’s time for the real deal.
