At a Glance
- Tasks: Lead impactful shopper marketing campaigns across global and European markets.
- Company: Join a dynamic agency known for its innovative approach and inclusive culture.
- Benefits: Enjoy a competitive salary, pension, life assurance, and flexible working options.
- Other info: Embrace a culture of inclusivity and growth, with opportunities for personal development.
- Why this job: Be a trusted advisor and inspire teams to create effective marketing strategies.
- Qualifications: Experience in Shopper Marketing or BTL, with strong leadership and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for a Shopper Marketing Account Director to lead the delivery of best‑in‑class shopper marketing campaigns across global and European markets. You’ll be a senior client partner, trusted advisor, and inspirational leader, working closely with strategy, creative, and production teams to deliver impactful, commercially effective work. This role will work across two recent agency wins, helping shape and deliver ambitious shopper campaigns across multiple channels.
Responsibilities
- Lead multiple senior client relationships, owning overall account health and agency performance.
- Act as the day‑to‑day senior client contact, anticipating challenges and ensuring seamless delivery.
- Partner with strategy, planning, and creative teams to deliver outstanding shopper activations.
- Write inspiring creative briefs and judge work with a strong eye for quality and effectiveness.
- Present strategic and creative thinking confidently and persuasively at a senior client level.
- Identify opportunities to integrate digital and eCommerce into shopper responses.
- Build a deep understanding of client brands, shoppers, and competitive landscapes.
- Spot and support new business and organic growth opportunities.
Qualifications
- Proven experience in Shopper Marketing or BTL, ideally within FMCG.
- Comfortable leading complex, high‑volume accounts and multiple projects simultaneously.
- Strong strategic and creative judgement, with the confidence to influence senior clients.
- Experience delivering integrated campaigns, including digital elements.
- Commercially savvy, with excellent attention to detail.
- A positive, proactive leader who enjoys being hands‑on and developing others.
- Excellent written and verbal communication skills.
- Passionate about shoppers and how they behave both in‑store and online.
Additional Information
Mars United℠ Commerce offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: Publicis Career Page showcasing Inclusive Benefits and Employee Action Groups. Publicis Groupe works primarily from the office or our clients' office four days per week.
We are an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Account Director in London employer: Mars United Commerce
At Mars United℠ Commerce, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture. As an Account Director, you will benefit from a comprehensive range of perks, including enhanced parental leave and reflection days, while working in a dynamic environment that encourages professional growth and creativity. Our commitment to diversity and employee well-being ensures that every team member feels valued and empowered to make a meaningful impact across global shopper marketing campaigns.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for an Account Director role. You never know who might have the inside scoop on a great opportunity.
✨Tip Number 2
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience in shopper marketing can elevate their work. Show them you’re not just another candidate, but the one they need!
✨Tip Number 3
Practice your pitch! You’ll want to present your strategic and creative thinking confidently. Grab a friend or mentor and run through your ideas, focusing on how you can drive impactful shopper activations.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Account Director in London
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of the company. Show us that you get what we're about!
Showcase Your Experience:Highlight your relevant experience in Shopper Marketing or BTL. Use specific examples that demonstrate your ability to lead complex accounts and deliver integrated campaigns. We want to see how you've made an impact!
Craft a Compelling Narrative:Your application should tell a story. Connect your past experiences to the role of Account Director, emphasising your strategic thinking and leadership skills. Make it engaging – we love a good story!
Polish Your Presentation:Make sure your application is well-structured and free of errors. A clean, professional presentation reflects your attention to detail, which is crucial for this role. Remember, first impressions count!
How to prepare for a job interview at Mars United Commerce
✨Know Your Shopper Marketing Inside Out
Before the interview, dive deep into the world of shopper marketing, especially within FMCG. Familiarise yourself with recent trends, successful campaigns, and key players in the industry. This knowledge will not only impress your interviewers but also help you speak confidently about how you can contribute to their goals.
✨Showcase Your Leadership Skills
As an Account Director, you'll need to demonstrate your leadership abilities. Prepare examples of how you've successfully led teams or projects in the past. Be ready to discuss how you inspire others and manage client relationships effectively, as this will be crucial for the role.
✨Craft Compelling Creative Briefs
Since writing inspiring creative briefs is part of the job, practice articulating your ideas clearly and persuasively. Think of a few examples where your briefs led to successful outcomes. This will show that you understand the importance of quality and effectiveness in shopper activations.
✨Be Ready to Discuss Digital Integration
With the increasing importance of digital and eCommerce in shopper marketing, prepare to discuss how you would integrate these elements into campaigns. Bring examples of past work where you successfully combined traditional and digital strategies, showcasing your commercial savvy and attention to detail.
