At a Glance
- Tasks: Create growth audiences and develop data-driven targeting strategies for brand media.
- Company: Join Mars, a purpose-driven company with a diverse team of over 130,000 associates.
- Benefits: Competitive salary, bonus, and best-in-class learning from Mars University.
- Other info: Opportunity to lead innovative projects and drive change across Europe.
- Why this job: Make an impact in data-driven marketing while collaborating with talented professionals.
- Qualifications: Strong project management skills and experience in audience planning.
The predicted salary is between 50000 - 60000 £ per year.
Please note that this role is a parental cover. Sitting within the European Regional Media Team and working across the Mars Snacking portfolio, the Addressable Media Manager will be responsible for creating growth audiences for brand media execution, working on data-driven targeting strategies specific to regional brand audiences in partnership with the regional media team, our Digital hub and internal/external data partners.
Key Responsibilities:
- Co-create with brand and content teams on development and delivery of actionable audience strategies using a mix of 1st, 2nd and 3rd party data sets – this will be required per brand, market and channel.
- Develop a POV on best practices for data diversity and the future of data driven marketing.
- Drive the OESP Media Capability Program.
- Accountable for compelling action led audience planning tests, which will fuel our learning in this area.
- Continue to develop knowledge of the audience data landscape across Europe; including changes in privacy legislation that will impact data driven marketing.
- Accountable for audience hypothesis testing & experiments, which will fuel our learning in this area.
- You will manage the test and learn program.
- You will lead the regional inputs for our Global JBPs.
What are we looking for:
- Excellent project management skills.
- Ability to influence and collaborate with stakeholder groups across different geographies.
- Proven financial acumen and commercial know-how.
- Proven experience in either in-house or agency.
- Proven audience planning leadership to drive change across the European organization.
- A passion for data driven communications and continuous learning.
What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in‑class learning and development support from day one, including access to our in‑house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Regional Addressable Media Manager (12 Month Contract) employer: Mars - UK
Mars is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As a Regional Addressable Media Manager, you will be part of a purpose-driven company that values diversity and continuous learning, with access to best-in-class development resources from day one. Enjoy competitive compensation and a supportive culture that empowers you to make a meaningful impact across the European Snacking portfolio.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Addressable Media Manager (12 Month Contract)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Mars or similar companies. A friendly chat can open doors and give you insights that might just land you that interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with data-driven marketing and audience planning. When you get the chance to chat with hiring managers, let your work speak for itself.
✨Tip Number 3
Stay updated on industry trends! Follow relevant news and changes in privacy legislation that could impact data-driven marketing. This knowledge will not only impress during interviews but also show your passion for continuous learning.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Mars team.
We think you need these skills to ace Regional Addressable Media Manager (12 Month Contract)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Regional Addressable Media Manager. Highlight your project management skills and any experience with data-driven marketing strategies. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for data-driven communications and how you can influence and collaborate with diverse teams. Let us know why you're excited about this opportunity at Mars.
Showcase Your Experience:When detailing your experience, focus on specific examples that demonstrate your audience planning leadership and financial acumen. We love seeing how you've driven change in previous roles, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Mars - UK
✨Know Your Data
Make sure you brush up on your knowledge of data-driven marketing strategies. Familiarise yourself with 1st, 2nd, and 3rd party data sets, as well as any recent changes in privacy legislation that could impact the role. This will show your potential employer that you're not just interested in the position but also understand the landscape.
✨Showcase Your Project Management Skills
Prepare examples from your past experiences where you've successfully managed projects, especially those involving audience planning or collaboration across different teams. Be ready to discuss how you influenced stakeholders and drove change, as this is crucial for the role.
✨Be Ready to Discuss Audience Strategies
Think about actionable audience strategies you've developed in the past. Be prepared to share your insights on best practices for data diversity and how you’ve tested audience hypotheses. This will demonstrate your hands-on experience and strategic thinking.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's approach to audience planning and their future marketing strategies. This shows your genuine interest in the role and helps you gauge if the company aligns with your values and career goals.
