At a Glance
- Tasks: Create growth audiences and develop data-driven targeting strategies for brand media.
- Company: Join Mars, a purpose-driven company with a diverse team of over 130,000 associates.
- Benefits: Competitive salary, bonus, and best-in-class learning from Mars University.
- Other info: Opportunity to lead innovative projects and drive change across Europe.
- Why this job: Make an impact in data-driven marketing while collaborating with talented professionals.
- Qualifications: Strong project management skills and experience in audience planning.
The predicted salary is between 50000 - 60000 £ per year.
Please note that this role is a parental cover.
Sitting within the European Regional Media Team and working across the Mars Snacking portfolio, the Addressable Media Manager will be responsible for creating growth audiences for brand media execution, working on data-driven targeting strategies specific to regional brand audiences in partnership with the regional media team, our Digital hub and internal/external data partners.
What will be your key responsibilities?
- Co-create with brand and content teams on development and delivery of actionable audience strategies using a mix of 1st, 2nd and 3rd party data sets – this will be required per brand, market and channel.
- Develop a POV on best practices for data diversity and the future of data driven marketing.
- Drive the OESP Media Capability Program.
- Accountable for compelling action led audience planning tests, which will fuel our learning in this area.
- Continue to develop knowledge of the audience data landscape across Europe; including changes in privacy legislation that will impact data driven marketing: this means keeping aware of changes in the industry – including legislative, OEM or publisher driven changes which could impact our future marketing strategy.
- Accountable for audience hypothesis testing & experiments, which will fuel our learning in this area.
- You will manage the test and learn program.
- You will lead the regional inputs for our Global JBPs.
What are we looking for?
- Excellent project management skills.
- Ability to influence and collaborate with stakeholder groups across different geographies.
- Proven financial acumen and commercial know-how.
- Proven experience in either in-house or agency.
- Proven audience planning leadership to drive change across the European organization.
- A passion for data driven communications and continuous learning.
What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Regional Addressable Media Manager (12 Month Contract) in London employer: Mars - UK
Mars is an exceptional employer that fosters a collaborative and innovative work culture, where Associates are empowered to drive meaningful change across the European market. With access to best-in-class learning and development opportunities through Mars University, employees can continuously grow their skills while enjoying a competitive salary and benefits package. Join us in our mission to create a better tomorrow, working alongside a diverse team of over 130,000 passionate individuals.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Addressable Media Manager (12 Month Contract) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Mars or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of your work, bring them along to interviews. Demonstrating your experience with data-driven strategies and audience planning can really set you apart.
✨Tip Number 3
Stay updated on industry trends! Knowing about changes in privacy legislation and data marketing will not only help you in interviews but also show that you’re passionate about continuous learning, which is key for this role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Mars.
We think you need these skills to ace Regional Addressable Media Manager (12 Month Contract) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Regional Addressable Media Manager role. Highlight your experience with data-driven marketing and audience planning, as these are key aspects of the job. We want to see how your skills align with our needs!
Showcase Your Project Management Skills:Since excellent project management is a must-have for this role, be sure to include specific examples of projects you've managed successfully. We love seeing how you’ve influenced and collaborated with different teams, so don’t hold back!
Demonstrate Your Passion for Data:This role is all about data-driven communications, so let your enthusiasm shine through! Share any relevant experiences or insights you've gained about the audience data landscape, especially in relation to privacy legislation changes.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Mars!
How to prepare for a job interview at Mars - UK
✨Know Your Data
Make sure you brush up on your knowledge of data-driven marketing strategies. Be prepared to discuss how you’ve used 1st, 2nd, and 3rd party data sets in previous roles. This will show that you understand the importance of data diversity and can contribute to actionable audience strategies.
✨Showcase Project Management Skills
Since excellent project management skills are a must for this role, think of specific examples where you've successfully managed projects. Highlight your ability to influence and collaborate with different stakeholders, especially across various geographies.
✨Stay Updated on Industry Changes
Familiarise yourself with recent changes in privacy legislation and how they impact data-driven marketing. Being able to discuss these changes during your interview will demonstrate your commitment to continuous learning and your proactive approach to audience planning.
✨Prepare for Hypothesis Testing Discussions
Be ready to talk about your experience with audience hypothesis testing and experiments. Share examples of how you’ve managed test and learn programmes in the past, as this will show your capability to drive change and fuel learning within the organisation.
