Digital Demand Data Products Senior Lead

Digital Demand Data Products Senior Lead page is loaded## Digital Demand Data Products Senior Leadremote type: Hybridlocations: GBR-London-Londontime type: Full timeposted on: Posted Todayjob requisition id: R142006**Job Description:****Data Product Strategy & Ownership*** Define and own the Data Strategy, roadmap, and initiatives that enable Digital Demand Transformation (e.g., Data Spine, taxonomy, content/data governance, reporting frameworks).* Translate transformation needs into clear data product requirements across omni-channel strategy development, consumer journey mapping, Paid, Earned, Shared and Owned (PESO) Media and Content, CRM, commerce, and performance measurement.* Ensure the data strategy supports both foundational enablement and advanced practices like personalisation and near-time attribution.**Governance & Taxonomy*** Lead the development and rollout of data taxonomy, standards, and governance models to ensure consistency and interoperability across platforms.* Establish processes to maintain data quality, accuracy, compliance, and integrity across global and regional teams.* Partner with Legal, Compliance, and IT to ensure responsible data use and alignment with privacy regulations. **Activation & Enablement*** Collaborate with regional marketing and sales teams to embed data products into ways of working, ensuring they can be activated to drive PESO performance, commerce growth, and consumer engagement* Partner with capability leads (Content, Channel, CRM, Consumer Care) to ensure data is powering optimisation and decision-making.* Ensure data products are scalable, user-friendly, and meet the needs of both business and technical stakeholders.**Stakeholder Engagement & Delivery*** Act as the bridge between business and technology, working closely with Digital Technologies, Finance, and external partners (e.g.Publicis, tech providers) to deliver fit-for-purpose data solutions.* Prioritise requests, manage trade-offs, and communicate product roadmaps and progress transparently to stakeholders.* Drive benefits realisation by linking data initiatives to measurable outcomes (e.g., campaign effectiveness, consumer journey optimisation, ROI).**Continuous Improvement*** Monitor usage and adoption of data products, incorporating feedback into the roadmap for continuous improvement.* Stay ahead of emerging data technologies, tools, and practices to ensure Mars’ Digital Demand data capabilities remain industry-leading.#LI-EN1#TBDDT[](blob:https://mars.wd3.myworkdayjobs.com/f9ef835e-bebe-475f-8f6b-66a06c0c470a)0:00 / 2:58 #J-18808-Ljbffr