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- Tasks: Lead the vision and delivery of analytics solutions for sales and marketing in Europe.
- Company: Join a purpose-driven company focused on building a better tomorrow.
- Benefits: Competitive salary, bonus, and access to top-notch learning resources.
- Why this job: Make a real impact by transforming business challenges into innovative analytics products.
- Qualifications: 7-10 years in product management with strong digital marketing knowledge.
- Other info: Collaborate with diverse teams and enjoy excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
The Senior D&A Product Manager EU Sales and Marketing, SRM will manage the vision, roadmap, and delivery of the Demand (sales & marketing) and Strategic Revenue Management Data & Analytics solution portfolio in Europe. Starting with key business problems and/or future capability needs, this role will interface with market, regional, and global sales & marketing leaders, as well as functional experts, to build and deploy analytics products that create business value and advance the RC digital agenda.
Key Responsibilities
- Lead the interaction and engagement with the EU Demand (sales & marketing) and EU SRM teams for RC D&A.
- Elevate RC D&A as the thought leader and value driver for delivering the analytical insights required to meet RC EU’s goals.
- Convert Problems into a Product Vision; understand the current process, pain points, user personas, and existing tooling to synthesize Product(s) that address the business need.
- Strategic Change; partner with Regional D&A Director, EU to manage the roadmap of highest-impact analytical product areas.
- Ensure this is aligned to global priority areas for the domain.
- Gatekeep all EU D&A use cases within the Demand and SRM domain to ensure they create tangible value whilst aligning to the RC, D&A global and (where relevant) local strategies.
- Architect a backlog of Epics that iteratively addresses the problem using the Agile framework, prioritizing them into Releases.
- Partner with the Delivery & Data functions to scope and advocate for the resources, technologies, and data assets required to deliver each release.
- Oversee a squad of technical resources (associate & 3rd party) who will build and deploy Product releases.
- Continually evaluate solution’s ability to solve the problem through adoption and other value creation indicators.
Knowledge / Experience
- 7-10 years of experience in product management, brand management, or go-to-market strategy within a sales or marketing-driven environment.
- Strong understanding of digital marketing, market research, S&OP and Strategic Revenue Management, as well as product management principles; i.e. Agile and Lean methodologies, product lifecycles, backlog management.
- Proven record of facilitating teams to identify problems to solve, ideate solutions, and bringing possibilities to life.
- Strength in business-to-science translation, with experience growing partnerships between business and technology teams.
- Familiarity with CRM systems (e.g. Salesforce), product analytics tools (e.g., Mixpanel, Amplitude), and backlog management software (e.g. Azure DevOps, JIRA, Asana).
- Analytics foundation – knowledgeable in both operations research and the data science domain.
- Experience in delivery management of analytical products, or awareness of the drivers of complexity within delivery.
Education & Professional Qualifications
- Required: Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.
- Preferred: Master’s degree (MBA or similar), particularly with a focus on marketing, product management, or strategy.
- Preferred: Professional certification in product management (e.g., Pragmatic Institute, AIPMM, or similar).
- Preferred: practitioner experience in Demand (Sales, Marketing, Insights) and/or SRM domain.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry-competitive salary and benefits package, including a company bonus.
Senior D&A Product Manager EU Sales and Marketing, SRM employer: Mars, Incorporated
Contact Detail:
Mars, Incorporated Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior D&A Product Manager EU Sales and Marketing, SRM
✨Tip Number 1
Network like a pro! Reach out to current employees at the company through LinkedIn or industry events. A friendly chat can give us insider info and might even lead to a referral.
✨Tip Number 2
Prepare for the interview by understanding the company's products and their market position. We should be ready to discuss how our experience aligns with their needs, especially in sales and marketing analytics.
✨Tip Number 3
Showcase our problem-solving skills during interviews. Use examples from past experiences where we turned challenges into successful product visions, just like the role requires.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets noticed and shows we’re genuinely interested in being part of the team.
We think you need these skills to ace Senior D&A Product Manager EU Sales and Marketing, SRM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior D&A Product Manager. Highlight your experience in product management and any relevant skills that align with the job description, like Agile methodologies and analytics tools.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've tackled similar challenges in the past and how you can elevate our D&A efforts in sales and marketing.
Showcase Your Analytical Skills: Since this role is all about data and analytics, make sure to highlight your analytical skills and experience. Talk about how you've used data to drive decisions and create business value in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Mars, Incorporated
✨Know Your Product Vision
Before the interview, make sure you have a clear understanding of how to convert business problems into a product vision. Familiarise yourself with the key challenges in sales and marketing analytics, and think about how your experience aligns with creating solutions that drive value.
✨Showcase Your Agile Expertise
Since this role involves managing a backlog and using Agile methodologies, be prepared to discuss your experience with Agile frameworks. Bring examples of how you've successfully prioritised tasks and managed product lifecycles in previous roles.
✨Demonstrate Business-to-Science Translation Skills
Highlight your ability to bridge the gap between business needs and technical solutions. Prepare to share specific instances where you've facilitated collaboration between business and technology teams to deliver impactful analytics products.
✨Familiarity with Tools is Key
Brush up on your knowledge of CRM systems and product analytics tools mentioned in the job description. Be ready to discuss how you've used these tools in past roles to enhance product management and drive strategic decisions.
