Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand strategy and drive innovation for regional growth.
- Company: Dynamic company focused on brand excellence and innovation.
- Benefits: Competitive salary, professional development, and a collaborative work environment.
- Why this job: Shape the future of brands and make a real impact in the market.
- Qualifications: Proven brand leadership and experience in managing complex projects.
- Other info: Join a high-performing team and grow your career in a global setting.
The predicted salary is between 54000 - 84000 £ per year.
Overview
You will lead regional brand strategy, shaping long‑term growth plans, managing annual performance, and directing investment. It oversees the brand portfolio and innovation pipeline, from identifying new opportunities to executing launches. A big part of the job is driving integrated communications and ensuring activation plans land with excellence across markets. This includes global stewardship—owning positioning, creative development, and long‑term equity. The role manages a team of Regional Acceleration Managers and is responsible for building capability and high performance.
Key Responsibilities
- Regional brand strategy leadership: Own the development of end‑to‑end 3‑year+ brand growth strategies, in‑year performance management, and resource allocation.
- Portfolio & innovation strategy: Lead the regional portfolio agenda, identifying growth spaces and driving innovation from concept to execution.
- Integrated communications planning: Shape and steer annual integrated communication plans that elevate brand meaning and demand power.
- Executional excellence: Lead deployment of annual activation plans and deliver against regional KPIs with discipline and agility.
- Global brand stewardship: For selected brands, own global brand positioning, creative development, and long‑term brand equity management.
- Team leadership: Lead and coach Regional Acceleration Managers, fostering high performance and capability growth.
What We’re Looking For
- Proven brand leadership: A strong track record in building and executing brand strategies that deliver measurable growth.
- Complexity navigation: Ability to manage multiple priorities and solve challenges across markets, categories, and stakeholders.
- Collaborative influence: Skilled at building trusted partnerships and aligning diverse teams behind a shared vision.
- Global/regional experience: Comfortable operating within matrixed structures and influencing without authority.
- People leadership: Inspires teams, drives purpose, and builds an inclusive, high‑performing culture.
- Creative excellence: Experience partnering with agencies to deliver breakthrough, insight‑led content.
- Results orientation: Strong business acumen with a focus on commercial impact and long‑term value creation.
Regional Brand Director (12 Month Contract) in London employer: Mars, Incorporated
Contact Detail:
Mars, Incorporated Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Brand Director (12 Month Contract) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its brand strategy. We recommend practising common interview questions and thinking about how your experience aligns with their goals. Show them you’re the perfect fit for leading their brand!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. We believe this small gesture can make a big difference.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly can sometimes give you an edge over other candidates. Let’s get you that Regional Brand Director role!
We think you need these skills to ace Regional Brand Director (12 Month Contract) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Regional Brand Director role. Highlight your experience in brand strategy and leadership, and don’t forget to mention any relevant achievements that showcase your ability to drive growth and manage complex projects.
Showcase Your Collaborative Skills: We want to see how you build partnerships and influence teams. Use examples from your past experiences where you’ve successfully collaborated with diverse stakeholders to achieve a common goal. This will show us you can navigate the complexities of our matrixed structure.
Demonstrate Results Orientation: Be sure to include specific metrics or outcomes from your previous roles that demonstrate your focus on commercial impact and long-term value creation. We love numbers that tell a story about your success in brand management!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Mars, Incorporated
✨Know Your Brand Strategy
Before the interview, dive deep into the company's brand strategy. Understand their current positioning and recent campaigns. Be ready to discuss how you can contribute to their long-term growth plans and what innovative ideas you might bring to the table.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading teams and driving performance. Think about specific instances where you've inspired a team or navigated complex challenges. This will demonstrate your capability to manage Regional Acceleration Managers effectively.
✨Master Integrated Communications
Familiarise yourself with integrated communication strategies. Be prepared to discuss how you would shape annual plans that elevate brand meaning. Bring examples of past successes in executing activation plans that landed well across different markets.
✨Demonstrate Results Orientation
Have concrete examples ready that showcase your business acumen and focus on commercial impact. Discuss how your previous strategies have led to measurable growth and how you plan to drive similar results in this role.
