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For Companies At a Glance
- Tasks: Lead the transformation of Connected Commerce, shaping strategy and driving impactful initiatives.
- Company: Innovative agency at the forefront of retail and media evolution.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be a pioneer in a new capability that bridges disciplines and drives real change.
- Qualifications: Proven leadership experience in strategy development and cross-functional collaboration.
- Other info: Dynamic role with significant influence on the future of retail and consumer experiences.
The predicted salary is between 72000 - 108000 £ per year.
We’re creating a brand-new capability at the heart of our business and agency-ecosystem transformation: Connected Commerce. This is a pivotal leadership role that will shape how we go to market, connect with shoppers, and future-proof our growth across channels. As the first to stand up this capability and future vision, you’ll be both strategist and builder — bringing teams together, turning vision into action, and driving impact at the intersection of retail, media, DCOM, shopper marketing, content, data, and tech. You’ll pioneer a capability that bridges disciplines, inspires adoption, and delivers lasting impact across the business, positioning us to stay ahead in a rapidly evolving retail landscape.
Primary Objectives
- Define and embed the Connected Commerce vision and operating model – establishing it as a core enterprise capability that unites strategy, execution, and measurement across channels.
- Act as a transformation leader and capability owner, shaping both the long-term roadmap and near-term implementation to accelerate omnichannel growth.
- Integrate retail content and commerce strategy into the end-to-end planning process — ensuring consistent, insight-led activation across the physical and digital shelf.
- Bridge critical functions — Shopper Marketing, Brand, Media, Sales, Retail, DTT, and Agency Partners — to enable truly connected consumer and customer experiences.
- Lead omnichannel shopper strategy and campaign development, ensuring alignment with planning frameworks, performance goals, and customer priorities.
- Build and scale performance measurement frameworks — connecting data, insights, and analytics to inform planning, activation, and real-time optimization.
- Champion capability adoption and continuous improvement, engaging senior stakeholders, markets, and global teams to embed new ways of working and unlock sustained business impact.
Key Responsibilities
- Strategy Development: Define short- and long-term vision for Connected Commerce. Outline capability roadmap and maturity milestones.
- Capability Build: Develop tools, workflows, and ways of working across teams. Identify process gaps and lead solution design.
Director, Connected Commerce & Capability Transformation employer: Mars, Incorporated
Contact Detail:
Mars, Incorporated Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Connected Commerce & Capability Transformation
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in connected commerce and transformation.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, focus on how you’ve driven impact in previous roles, especially in areas like omnichannel growth and shopper strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Director, Connected Commerce & Capability Transformation
Some tips for your application 🫡
Show Your Vision: When you write your application, make sure to clearly articulate your vision for Connected Commerce. We want to see how you plan to shape this capability and drive impact across channels. Be bold and let your strategic thinking shine through!
Connect the Dots: Highlight your experience in bridging different functions like Shopper Marketing, Brand, and Media. We’re looking for someone who can integrate these areas seamlessly, so share examples of how you've done this in the past. It’s all about creating those connected consumer experiences!
Be a Builder: This role is all about building and scaling new capabilities. In your application, showcase your ability to develop tools and workflows that enhance collaboration across teams. We want to know how you’ve turned vision into action before!
Keep It Insight-Led: Make sure to emphasise your data-driven approach. We’re keen on candidates who can connect insights and analytics to inform planning and optimisation. Share specific examples where your insights have led to successful outcomes in your previous roles.
How to prepare for a job interview at Mars, Incorporated
✨Know the Vision Inside Out
Make sure you fully understand the Connected Commerce vision and how it integrates with the company's overall strategy. Be ready to discuss how you would define and embed this capability, as well as your ideas for its long-term roadmap.
✨Showcase Your Leadership Skills
As a pivotal leader, you'll need to demonstrate your ability to bring teams together and drive transformation. Prepare examples of past experiences where you've successfully led cross-functional teams or implemented significant changes in an organisation.
✨Bridge the Gaps
Familiarise yourself with the various functions that will be involved in this role, such as Shopper Marketing, Brand, and Media. Be prepared to discuss how you would bridge these areas to create connected consumer experiences and ensure alignment across channels.
✨Data-Driven Decision Making
Highlight your experience with performance measurement frameworks and how you've used data and insights to inform planning and optimisation. Be ready to share specific examples of how you've leveraged analytics to drive business impact in previous roles.
