At a Glance
- Tasks: Create growth audiences and develop data-driven targeting strategies for brand media.
- Company: Join a purpose-driven company with a diverse team of over 130,000 Associates.
- Benefits: Competitive salary, bonus, and best-in-class learning from day one.
- Other info: Opportunity to lead audience planning and drive change across Europe.
- Why this job: Make an impact in data-driven marketing while collaborating with talented professionals.
- Qualifications: Strong project management skills and a passion for data-driven communications.
The predicted salary is between 50000 - 60000 € per year.
Please note that this role is a parental cover. Sitting within the European Regional Media Team and working across the Mars Snacking portfolio, the Addressable Media Manager will be responsible for creating growth audiences for brand media execution, working on data-driven targeting strategies specific to regional brand audiences in partnership with the regional media team, our Digital hub and internal/external data partners.
Key Responsibilities
- Co-create with brand and content teams on development and delivery of actionable audience strategies using a mix of 1st, 2nd and 3rd party data sets – this will be required per brand, market and channel.
- Develop a POV on best practices for data diversity and the future of data driven marketing.
- Drive the OESP Media Capability Program.
- Accountable for compelling action led audience planning tests, which will fuel our learning in this area.
- Continue to develop knowledge of the audience data landscape across Europe; including changes in privacy legislation that will impact data driven marketing: this means keeping aware of changes in the industry – including legislative, OEM or publisher driven changes which could impact our future marketing strategy.
- Accountable for audience hypothesis testing & experiments, which will fuel our learning in this area.
- You will manage the test and learn program.
- You will lead the regional inputs for our Global JBPs.
Qualifications
- Excellent project management skills.
- Ability to influence and collaborate with stakeholder groups across different geographies.
- Proven financial acumen and commercial know-how.
- Proven experience in either in-house or agency.
- Proven audience planning leadership to drive change across the European organization.
- A passion for data driven communications and continuous learning.
Benefits
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Regional Addressable Media Manager (12 Month Contract) employer: Mars, Incorporated and its Affiliates
At Mars, we pride ourselves on being a purpose-driven company that fosters a collaborative and inclusive work culture. As a Regional Addressable Media Manager, you will have the opportunity to work alongside over 130,000 talented Associates, benefiting from best-in-class learning and development support through our in-house Mars University. With a competitive salary and a focus on employee growth, this role offers a unique chance to contribute to innovative data-driven marketing strategies while making a meaningful impact on our global brand portfolio.
Contact Detail:
Mars, Incorporated and its Affiliates Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Regional Addressable Media Manager (12 Month Contract)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Mars or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a presentation that highlights your experience with data-driven marketing and audience planning. This will help you stand out during interviews and showcase your expertise.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, and news sources about data privacy and marketing strategies. Being knowledgeable will impress interviewers and show your passion for the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission.
We think you need these skills to ace Regional Addressable Media Manager (12 Month Contract)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Regional Addressable Media Manager. Highlight your experience with data-driven marketing and audience planning, as these are key for us. Use specific examples that showcase your project management skills and collaboration with stakeholders.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about data-driven communications and how you can contribute to our team. Be sure to mention your understanding of the audience data landscape and any relevant experiences that align with our goals.
Showcase Your Knowledge:We love candidates who stay updated on industry trends! In your application, mention any recent changes in privacy legislation or data marketing strategies you've learned about. This shows us you're proactive and ready to tackle challenges in the evolving media landscape.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values.
How to prepare for a job interview at Mars, Incorporated and its Affiliates
✨Know Your Data Inside Out
Since this role revolves around data-driven targeting strategies, make sure you brush up on your knowledge of 1st, 2nd, and 3rd party data sets. Be ready to discuss how you've used these in past projects and how they can be applied to the Mars Snacking portfolio.
✨Showcase Your Project Management Skills
This position requires excellent project management skills, so come prepared with examples of how you've successfully managed projects in the past. Highlight your ability to influence and collaborate with different stakeholders across various geographies.
✨Stay Updated on Industry Changes
Familiarise yourself with the latest changes in privacy legislation and how they impact data-driven marketing. Being able to discuss current trends and challenges in the audience data landscape will show that you're proactive and knowledgeable.
✨Prepare for Audience Hypothesis Testing
Be ready to talk about your experience with audience hypothesis testing and experiments. Think of specific examples where your tests led to actionable insights, and how you can apply that learning to drive change within the European organisation.
