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- Tasks: Lead brand strategy and drive innovation for regional growth.
- Company: Dynamic company focused on brand excellence and innovation.
- Benefits: Competitive salary, professional development, and a collaborative work environment.
- Why this job: Shape the future of brands and make a real impact in the market.
- Qualifications: Proven brand leadership and experience in managing diverse teams.
- Other info: Opportunity to inspire and build a high-performing culture.
The predicted salary is between 48000 - 72000 £ per year.
You will lead regional brand strategy, shaping long‑term growth plans, managing annual performance, and directing investment. It oversees the brand portfolio and innovation pipeline, from identifying new opportunities to executing launches. A big part of the job is driving integrated communications and ensuring activation plans land with excellence across markets. This includes global stewardship—owning positioning, creative development, and long‑term equity. The role manages a team of Regional Acceleration Managers and is responsible for building capability and high performance.
Key Responsibilities
- Regional brand strategy leadership: Own the development of end‑to‑end 3‑year+ brand growth strategies, in‑year performance management, and resource allocation.
- Portfolio & innovation strategy: Lead the regional portfolio agenda, identifying growth spaces and driving innovation from concept to execution.
- Integrated communications planning: Shape and steer annual integrated communication plans that elevate brand meaning and demand power.
- Executional excellence: Lead deployment of annual activation plans and deliver against regional KPIs with discipline and agility.
- Global brand stewardship: For selected brands, own global brand positioning, creative development, and long‑term brand equity management.
- Team leadership: Lead and coach Regional Acceleration Managers, fostering high performance and capability growth.
What We’re Looking For
- Proven brand leadership: A strong track record in building and executing brand strategies that deliver measurable growth.
- Complexity navigation: Ability to manage multiple priorities and solve challenges across markets, categories, and stakeholders.
- Collaborative influence: Skilled at building trusted partnerships and aligning diverse teams behind a shared vision.
- Global/regional experience: Comfortable operating within matrixed structures and influencing without authority.
- People leadership: Inspires teams, drives purpose, and builds an inclusive, high‑performing culture.
- Creative excellence: Experience partnering with agencies to deliver breakthrough, insight‑led content.
- Results orientation: Strong business acumen with a focus on commercial impact and long‑term value creation.
Regional Brand Director (12 Month Contract) in London employer: Mars, Incorporated and its Affiliates
Contact Detail:
Mars, Incorporated and its Affiliates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Brand Director (12 Month Contract) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brand strategy. Understand their market position and be ready to discuss how you can contribute to their growth plans. Show them you mean business!
✨Tip Number 3
Practice your pitch! Be clear about your experience in brand leadership and how you've driven results in the past. Tailor your stories to highlight your ability to manage complexity and inspire teams.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Regional Brand Director (12 Month Contract) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Regional Brand Director role. Highlight your experience in brand strategy and leadership, and show us how you've driven growth in previous roles. We want to see how you can bring that expertise to our team!
Showcase Your Achievements: When detailing your past experiences, focus on specific achievements that demonstrate your ability to manage brand portfolios and drive innovation. Use numbers and examples to illustrate your impact—this helps us see the value you can bring to StudySmarter.
Communicate Clearly: Your written application should be clear and concise. Avoid jargon and make sure your passion for brand management shines through. We appreciate straightforward communication, so let us know why you're excited about this opportunity!
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures it gets to the right people quickly and allows us to keep track of all applications efficiently. Plus, it’s super easy to do!
How to prepare for a job interview at Mars, Incorporated and its Affiliates
✨Know Your Brand Strategy
Before the interview, dive deep into the company's brand strategy. Understand their current positioning and recent campaigns. Be ready to discuss how you can contribute to their long-term growth plans and what innovative ideas you might bring to the table.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading teams and driving performance. Think about specific instances where you've inspired your team or navigated complex challenges. This will demonstrate your capability to manage Regional Acceleration Managers effectively.
✨Master Integrated Communications
Familiarise yourself with integrated communications planning. Be prepared to discuss how you would shape annual communication plans that resonate across different markets. Highlight any past experiences where you successfully executed activation plans that met KPIs.
✨Emphasise Collaboration and Influence
Think of examples where you've built trusted partnerships and aligned diverse teams. This role requires collaborative influence, so be ready to share how you've worked across various stakeholders to achieve a shared vision, especially in matrixed environments.
