Global Brand Identity Lead – Europe & MEA (11m) in City of Westminster

Global Brand Identity Lead – Europe & MEA (11m) in City of Westminster

City of Westminster Temporary No working from home possible
Mars, Incorporated and its Affiliates

At a Glance

  • Tasks: Lead brand identity strategy and oversee packaging for major brands across Europe and MEA.
  • Company: Join Mars, Incorporated, a global leader in the food industry.
  • Benefits: Competitive salary, creative work environment, and opportunity to shape iconic brands.
  • Other info: Dynamic role with potential for career advancement in a renowned company.
  • Why this job: Make a real impact on brand identity while collaborating with diverse teams.
  • Qualifications: Experience in brand management and strong project leadership skills.

Mars, Incorporated in Paddington, London, seeks a Senior Brand Identity Manager to lead brand identity strategy for Europe and MEA, overseeing packaging and guidelines, and acting as the global design lead for major brands. This is an 11-month maternity cover.

You will partner with regional marketing leads, manage design projects with agencies, ensure timely delivery and asset integrity while guiding cross‑functional teams across a dynamic portfolio.

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Global Brand Identity Lead – Europe & MEA (11m) in City of Westminster employer: Mars, Incorporated and its Affiliates

At Mars, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions the voice of the Pet Parent. Our commitment to employee growth is evident through best-in-class learning opportunities, including access to Mars University, and a competitive salary and benefits package. Join us in a purpose-driven environment where your contributions directly impact pet parent trust and advocacy, all while working alongside a diverse team dedicated to making a difference.

Mars, Incorporated and its Affiliates

Contact Details:

Mars, Incorporated and its Affiliates Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Global Brand Identity Lead – Europe & MEA (11m) in City of Westminster

Dive into Local Events

Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.

Show Off Your Work

Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!

Utilise Online Job Boards

Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!

Tap into Your Uni's Resources

If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!

We think you need these skills to ace Global Brand Identity Lead – Europe & MEA (11m) in City of Westminster

Brand Identity Strategy
Packaging Design
Guideline Development
Project Management
Cross-Functional Team Leadership
Agency Collaboration
Timely Delivery Management

Some tips for your application 🫡

Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!

Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Mars, Incorporated and its Affiliates from day one!

Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!

Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Mars, Incorporated and its Affiliates specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!

How to prepare for a job interview at Mars, Incorporated and its Affiliates

Showcase Your Creative Portfolio

As a candidate for a temporary marketing-communications role at Mars, Incorporated and its Affiliates, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.

Understand the Latest Trends

We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Mars, Incorporated and its Affiliates you're not just up-to-date but also eager to innovate.

Highlight Your Adaptability

Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Mars, Incorporated and its Affiliates that you’re ready to hit the ground running.

Ready Your Communication Strategy

Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Mars, Incorporated and its Affiliates, so think on your feet and don't hesitate to showcase your creativity!