Activation Strategy Lead - Shopper & Retail Programs in City of Westminster

Activation Strategy Lead - Shopper & Retail Programs in City of Westminster

City of Westminster Full-Time 56250 - 68750 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Shape activation strategies and deliver engaging shopper experiences with top retailers.
  • Company: Join Mars, a leading global brand known for innovation and collaboration.
  • Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
  • Other info: Dynamic role with a focus on teamwork and creativity.
  • Why this job: Lead impactful projects that enhance customer engagement and drive business success.
  • Qualifications: Experience in activation strategy and strong leadership skills required.

The predicted salary is between 56250 - 68750 £ per year.

Mars, Incorporated and its Affiliates in the UK is seeking an Activation Manager to shape the activation strategy with our customers and deliver compelling shopper experiences that align with retailer strategies.

You will lead the activation plan across UK & IRL and manage budgets to drive value for key accounts. You will own UK & IRL activation plans, manage budgets, and lead a cross-functional team across Sales, Marketing, and Supply to develop bespoke customer solutions and learnings.

Activation Strategy Lead - Shopper & Retail Programs in City of Westminster employer: Mars, Incorporated and its Affiliates

Mars, Incorporated is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals looking to make a significant impact in supply chain transformation. With a strong commitment to employee development, you will have access to numerous growth opportunities while working in a dynamic environment that prioritises sustainability and efficiency across pan-European operations. Join us to be part of a forward-thinking team that values your contributions and supports your career aspirations.

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Contact Details:

Mars, Incorporated and its Affiliates Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Activation Strategy Lead - Shopper & Retail Programs in City of Westminster

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mars, Incorporated and its Affiliates and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mars, Incorporated and its Affiliates are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mars, Incorporated and its Affiliates on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mars, Incorporated and its Affiliates. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Activation Strategy Lead - Shopper & Retail Programs in City of Westminster

Activation Strategy Development
Budget Management
Cross-Functional Team Leadership
Customer Solutions Development
Shopper Experience Design
Retail Strategy Alignment
Sales Collaboration

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mars, Incorporated and its Affiliates. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Mars, Incorporated and its Affiliates:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mars, Incorporated and its Affiliates’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Mars, Incorporated and its Affiliates

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mars, Incorporated and its Affiliates will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Mars, Incorporated and its Affiliates, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.