At a Glance
- Tasks: Drive category growth through insights and strategic planning with customers.
- Company: Join Mars, a purpose-driven company focused on building a better tomorrow.
- Benefits: Competitive salary, bonuses, and access to Mars University for continuous learning.
- Other info: Collaborate with diverse teams and build lasting customer relationships.
- Why this job: Make an impact in the FMCG sector while developing your career in a dynamic environment.
- Qualifications: Experience in customer engagement and strong analytical skills required.
The predicted salary is between 54000 - 66000 £ per year.
Job Description
This role is responsible for delivering best in class category leadership with our customers to drive growth and customer engagement.
Using a mix of market, shopper and customer insights to identify category growth opportunities, the role leverages these through excellence in all Category Leadership initiatives, tactics and practices.
Key initiatives and deliverables of the role are to lead the development and execution of the category picture of success through strategic category plans, enabling us to build strong and sustainable category partnership and sustainable category growth of our respective categories.
What will be your key responsibilities?
Category and insights business orientation
- Deliver best in class Category Management by taking an objective total category perspective when providing market, consumer and shopper insights to customer/operational teams.
- Responsible for of the Range review process from inception through to implementation and delivery of post review analysis.
- Delivery of Mars NPD launches into the account including creating category focused selling stories, identifying listing opportunities/challenges and providing merchandising solutions to maximise on shelf delivery.
- Collaboration with insight colleagues to deliver in depth account understanding.
Strategy development and vision
- Deliver the category vision content, tailored to the retailer by developing a clear 3 year Category strategy aligned with the retailer.
- Understand and deploy vision to the shelf for the account, collaborating with Sales to set joint targets using the picture of success model.
Customer relationships
- Delivery of customer relationships, meetings and interaction vs the contact strategy.
What skills do you need?
- Customer experience with ability to engage, influence and impact customers by providing guidance on strategic direction of category.
- Category Leadership expertise.
- Broad and in depth understanding of FMCG context and retail landscape.
- High analytical acumen with ability to drive and translate insights into relevant strategies and tactics (actions / initiatives) internally and for execution with our customers.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- A strong focus on learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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Category Development Manager employer: Mars, Incorporated and its Affiliates
At Mars, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions the voice of the Pet Parent. Our commitment to employee growth is evident through best-in-class learning opportunities, including access to Mars University, and a competitive salary and benefits package. Join us in a purpose-driven environment where your contributions directly impact pet parent trust and advocacy, all while working alongside a diverse team dedicated to making a difference.
Contact Details:
Mars, Incorporated and its Affiliates Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Category Development Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mars, Incorporated and its Affiliates and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mars, Incorporated and its Affiliates are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mars, Incorporated and its Affiliates on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mars, Incorporated and its Affiliates. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category Development Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mars, Incorporated and its Affiliates. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mars, Incorporated and its Affiliates:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mars, Incorporated and its Affiliates’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mars, Incorporated and its Affiliates
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mars, Incorporated and its Affiliates will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mars, Incorporated and its Affiliates, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
