At a Glance
- Tasks: Lead innovative marketing analytics projects to optimise global campaigns and drive data-driven decisions.
- Company: Join Mars, a purpose-driven company with over 130,000 diverse Associates.
- Benefits: Enjoy competitive salary, bonuses, and best-in-class learning from day one.
- Other info: Be part of a culture that values diversity and fosters professional growth.
- Why this job: Make a real impact on marketing strategies and consumer engagement through advanced analytics.
- Qualifications: Experience in marketing analytics and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
The Marketing Analytics vertical within ODDA seeks to equip Mars Marketing Associates with the capabilities needed to optimize and improve marketing campaigns across National Media, Retail Media, Content, Search, Shopper Marketing and Consumer Promotions. The marketing vertical is one of the key enablers for the global Media 2025 program that drives best practice in biddable, enables integrated consumer journey activations and drives the transition to 100% addressable content.
Examples of use cases to work on include:
- Media mix modelling
- Cross-media measurement
- Search optimization
- Multi-touch attribution
- Contextual targeting
- Audience building
- Enabling personalization via AI-based content generation
- Scenario planning to optimize margin after conversion
- Gross sales value ROI for CP/Shopper Marketing spend
- Ensuring comprehensive ROI capabilities
- Household penetration
The role reports to the Global Marketing Analytics Director and is global for media and measurement capability. It will engage with business users to define the right problems, lead data scientists and data engineers (internal as well as external) to drive the right product creation. The role is expected to evangelize a data-driven decision-making culture across Mars Wrigley by fostering a hypothesis-driven approach to problem-solving and create value by enabling consumption of advanced analytics.
What are we looking for?
Education sets global processes and standards that can be easily adopted by the Regional team members. The role interacts with other ODDA teams to discover product synergies and efficiencies and ensure the ODDA measurement framework is comprehensive and compatible.
What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry-competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
Global Head of Measurement and Media Program Analytics employer: Mars, Inc.
Mars Wrigley is an exceptional employer that champions a diverse and inclusive work culture, empowering over 130,000 Associates to thrive in a purpose-driven environment. With best-in-class learning opportunities through Mars University and a competitive salary and benefits package, employees are supported in their professional growth while contributing to innovative marketing analytics initiatives that shape the future of consumer engagement. Join us in fostering a data-driven decision-making culture that values collaboration and creativity, making a meaningful impact on our global marketing strategies.
