At a Glance
- Tasks: Lead innovative marketing analytics projects and optimise campaigns across various media channels.
- Company: Join a purpose-driven company with over 130,000 diverse Associates.
- Benefits: Competitive salary, bonus, and best-in-class learning from day one.
- Other info: Opportunity to work with cutting-edge technology and foster a data-driven culture.
- Why this job: Make a real impact in shaping data-driven marketing strategies for a global brand.
- Qualifications: Master's degree and significant experience in marketing analytics required.
The predicted salary is between 80000 - 100000 £ per year.
The Marketing Analytics vertical within ODDA seeks to equip Mars Marketing Associates with the capabilities needed to optimize and improve marketing campaigns across National Media, Retail Media, Content, Search, Shopper Marketing and Consumer Promotions. The marketing vertical is one of the key enablers for the global Media 2025 program that drives best practice in biddable, enables integrated consumer journey activations and drives the transition to 100% addressable content.
Examples of use cases to work on include:
- Media mix modelling
- Cross-media measurement
- Search optimization
- Multi-touch attribution
- Contextual targeting
- Audience building
- Enabling personalization via AI-based content generation
- Scenario planning to optimize margin after conversion and gross sales value ROI for CP/Shopper Marketing spend
- Ensuring comprehensive ROI capabilities
- Household penetration
The role reports to the Global Marketing Analytics Director and is global for media and measurement capability. It will engage with business users to define the right problems, lead data scientists and data engineers (internal as well as external) to drive the right product creation. The role is expected to evangelize a data-driven decision-making culture across Mars Wrigley by fostering a hypothesis-driven approach to problem-solving and create value by enabling consumption of advanced analytics.
What are we looking for?
Education & Professional Qualification
- Master's degree in Management, Business Administration, Engineering, Mathematics, or a related field
Knowledge/Experience
- Significant experience in analytics
- Prior experience with Analytics in the Consumer Packaged Goods Industry
- Prior experience in marketing and media analytics such as media mix modelling, MTA, digital media performance metrics, A/B testing
- Prior experience in working with tech teams to develop analytical models using multivariate regression and machine learning algorithms
- Analyze large and complex data sources such as Nielsen and SAP
- Experience developing financial models for scenario planning and forecasting
- Skilled at building and managing relationships, including stakeholder management, able to present to senior leadership crafting a compelling story and explaining capability across people, process, systems and data
- Knowledge of Marketing Analytics and data sources, specifically experience with Google Analytics, Data Studio and Google Tag Manager, SAP, Salesforce, other DSP/DMPs, Shopify, Facebook and Google Ads Manager, Data clean rooms, Consumer data platforms, Audience intelligence platforms, Heatmapping software, Social listening, Retailer Media Platforms
- Knowledge of, and experience using key internal and external consumer data sources including consumer panel data, first party (e.g. e-mails, MAIDs), second party (e.g. Retailer Media, JBP (Meta, Amazon)) and third party (e.g. Kantar, Dynata, Nielsen, IRI)
- Experience building business insights from complex data sets, integrating business strategy to drive actionable recommendations
- Analytics product management and product enhancement through applying design thinking methodologies
- Experience deploying analytical tools and coaching business users to adopt and integrate them into their processes to drive data-driven decision making in the organization
What will be your key responsibilities?
- Develop and hold product vision for the Media team, responsible for working with stakeholders and users to determine which features will be prioritized
- Act as the “voice of the customer” within the team to ensure the team “builds the right thing”
- Drive continuous improvement across the product lifecycle
- Shape and prioritize backlog, utilizing business expertise and understanding of customer needs, translating requirements into user stories & acceptance criteria
- Balance business value with technical feasibility while prioritizing stories and features, optimizing cost and improving delivery efficiency
- Ensure the products meet relevant security, privacy & compliance standards and are deployed across regions to a central, global standard
- Drive engagement with internal technical teams (Data Engineering, Data Science, DevOps) and third parties to support delivery of team objectives
- Work with team Engineering/Analytics Lead to balance tech debt with feature delivery
- Drive selection of solution options, work with cross enablement tech teams to assess tech elements of the solution prior to user testing
- Facilitate release planning, sprint planning and demos with stakeholders
- Drive reporting and analytics to provide visibility on team performance and monitor sprint metrics and user results
- Own and manage documentation and information relating to Media Data and Media Analytics
- Shape the team vision/roadmap and steer the team in delivering product features oriented around business
- Plan resourcing for the team (i.e., new role, change in role), create requests, interview, select and onboard members to join the team
- Accountable for shaping and hitting team OKRs
- Coach the wider Media Analytics team; set global processes and standards that can be easily adopted by the Regional team members
- Interact with other ODDA teams to discover product synergies and efficiencies and ensure the ODDA measurement framework is comprehensive and compatible
What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles
- Join a purpose-driven company where we’re striving to build the world we want tomorrow, today
- Best-in-class learning and development support from day one, including access to our in-house Mars University
- An industry-competitive salary and benefits package, including company bonus
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
Global Head of Measurement and Media Program Analytics in Bolton employer: Mars, Inc.
Mars Wrigley is an exceptional employer that fosters a data-driven culture, empowering its associates to innovate and excel in marketing analytics. With a commitment to professional growth through best-in-class learning opportunities, including access to Mars University, employees benefit from a collaborative work environment that values diversity and inclusion. Located globally, the company offers competitive salaries and a comprehensive benefits package, making it an attractive choice for those seeking meaningful and rewarding careers in the consumer packaged goods industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Measurement and Media Program Analytics in Bolton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling skills. Be ready to share specific examples of your past work, especially those that relate to analytics and media. Make it engaging and relevant to the role you're applying for.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Global Head of Measurement and Media Program Analytics in Bolton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Global Head of Measurement and Media Program Analytics. Highlight your experience in marketing analytics, media mix modelling, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for this role. Share specific examples of your past achievements in analytics and how they relate to our needs. Don't forget to show your passion for data-driven decision-making!
Showcase Your Analytical Skills:In your application, be sure to showcase your analytical skills and experience with complex data sets. Mention any tools or methodologies you've used, like multivariate regression or machine learning algorithms. We love seeing how you can turn data into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at Mars, Inc.
✨Know Your Analytics Inside Out
Make sure you brush up on your knowledge of marketing analytics, especially media mix modelling and multi-touch attribution. Be ready to discuss how you've applied these concepts in previous roles, as well as any tools like Google Analytics or SAP that you've used.
✨Showcase Your Problem-Solving Skills
Prepare to share specific examples of how you've tackled complex data challenges in the past. Think about times when you had to balance business value with technical feasibility, and be ready to explain your thought process clearly.
✨Engage with Stakeholders
Since this role involves a lot of collaboration, practice how you'll communicate with different stakeholders. Be prepared to discuss how you've built relationships and presented insights to senior leadership in a compelling way.
✨Demonstrate a Data-Driven Mindset
Emphasise your experience in fostering a data-driven culture. Share examples of how you've coached teams to adopt analytical tools and integrate them into their processes, showcasing your ability to drive decision-making through data.
