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For Companies At a Glance
- Tasks: Lead the opening of W Manchester, driving commercial success and creating a vibrant hotel culture.
- Company: Join W Hotels, a dynamic brand under Marriott International, known for its innovative approach to luxury.
- Benefits: Be part of a flagship hotel opening with opportunities for personal and professional growth.
- Why this job: Shape a landmark hotel in a vibrant city and make your mark from day one.
- Qualifications: Experience in premium hospitality, strong leadership skills, and a passion for lifestyle brands.
- Other info: Embrace a creative, social environment that values diverse backgrounds and experiences.
The predicted salary is between 43200 - 72000 £ per year.
The Opportunity
W Manchester is set to open in Summer 2027, bringing the bold, design-led energy of the W brand to one of the UK’s most dynamic cities. We are seeking a commercially minded, lifestyle-driven General Manager to lead this landmark opening — someone who understands the UK city hotel market, thrives in fast-paced environments, and knows how to build a premium lifestyle hotel that resonates with both local and international guests. This is an opportunity for an experienced hotel leader ready to shape a new destination from the ground up.
Key Leadership Accountabilities
- Lead the successful pre-opening and launch of W Manchester, from early planning through to post-opening stabilisation.
- Drive strong commercial performance with a rooms-led, revenue-focused mindset, maximising demand, rate and market positioning.
- Champion the W brand ethos, creating a hotel that is culturally relevant, locally connected and unmistakably W.
- Partner closely with ownership and Marriott International to deliver agreed commercial and brand outcomes.
- Build, inspire and lead a high-energy leadership team aligned to a lifestyle operating model.
- Establish W Manchester as a social and cultural hub within the city.
What We Are Looking For
Essential Experience
- Proven leadership experience within premium, lifestyle or luxury-adjacent hospitality brands.
- Strong understanding of the UK city hotel market, ideally with experience in the North of England or West Midlands (Manchester, Liverpool, Birmingham or similar).
- Commercially astute, with a rooms-focused background and strong revenue management capability.
- Experience operating with leased or third-party F&B models.
- Prior hotel opening or major repositioning experience strongly preferred.
Leadership Profile
- A natural cultural leader who aligns with the W lifestyle ethos.
- Comfortable operating in a high-visibility, fast-moving environment.
- Entrepreneurial, energetic and confident in making decisions.
- Able to attract, develop and retain diverse, high-performing teams.
Lifestyle Fit
This role requires someone who genuinely embraces the W lifestyle — present, social, creative and connected to the city and its culture.
Why Join W Manchester
This is a rare opportunity to open one of the most anticipated lifestyle hotels in the UK and to put your personal stamp on a flagship W property from day one.
General Manager - W Hotel,Manchester employer: Marriott
Contact Detail:
Marriott Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager - W Hotel,Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and join relevant groups. The more people you know, the better your chances of landing that General Manager role at W Manchester.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, let your passion for the W lifestyle shine through. They want someone who embodies their brand ethos, so be yourself and make a lasting impression.
✨Tip Number 3
Research is key! Dive deep into the UK city hotel market and understand what makes W Manchester unique. Being knowledgeable about the local scene will help you stand out during interviews and discussions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the W team from the get-go. Don’t miss out on this exciting opportunity!
We think you need these skills to ace General Manager - W Hotel,Manchester
Some tips for your application 🫡
Show Your Passion for the W Lifestyle: When writing your application, let your enthusiasm for the W brand shine through. We want to see how you connect with our lifestyle ethos and how you can bring that energy to W Manchester.
Tailor Your Experience: Make sure to highlight your relevant experience in premium or lifestyle hospitality brands. We’re looking for someone who understands the UK city hotel market, so be specific about your achievements in similar environments.
Be Commercially Savvy: Since this role is all about driving strong commercial performance, don’t forget to showcase your revenue management skills. We want to know how you've maximised demand and market positioning in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at W Manchester!
How to prepare for a job interview at Marriott
✨Know Your Market
Before the interview, dive deep into the UK city hotel market, especially in Manchester. Understand the local competition, trends, and what makes W Hotels stand out. This knowledge will help you demonstrate your commercial acumen and show that you're ready to lead a premium lifestyle hotel.
✨Embrace the W Lifestyle
Familiarise yourself with the W brand ethos and lifestyle. Think about how you can embody this in your leadership style and how it resonates with both local and international guests. Be prepared to share examples of how you've created culturally relevant experiences in your previous roles.
✨Showcase Your Leadership Skills
Prepare to discuss your experience in building and leading high-performing teams. Highlight specific instances where you've inspired your team or navigated challenges in a fast-paced environment. This is crucial for a role that requires strong leadership and cultural alignment.
✨Be Ready to Discuss Revenue Strategies
Since the role is heavily focused on driving commercial performance, come equipped with ideas on revenue management and maximising demand. Think about your past successes in these areas and be ready to discuss how you would apply those strategies at W Manchester.