At a Glance
- Tasks: Drive B2B event marketing strategy and manage regional events across Western Europe.
- Company: Dynamic tech company focused on digital mapping and location intelligence.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team environment with a focus on innovation and creativity.
- Why this job: Shape impactful marketing narratives and engage with partners and customers.
- Qualifications: 3-5 years in B2B marketing, strong copywriting skills, and event management experience.
The predicted salary is between 40000 - 50000 € per year.
Location: [Remote / Western Europe]
Department: Marketing
About the Role
We are seeking a highly organized, mid-level Regional Marketing Program Manager to drive our B2B event marketing strategy across Western Europe. In this role, you will be the driving force behind our regional events—ranging from partner-led workshops and customer summits to online webinars.
As a key player on our marketing team, you will run point on coordinating with strategic partners and prospective B2B customers within the digital mapping and location intelligence space. You won't just be managing logistics; you will be actively shaping the narrative by writing compelling promotional copy, leading regional email marketing initiatives, and managing end-to-end event tasks to ensure every touchpoint drives pipeline and brand awareness.
Key Responsibilities
- Event & Webinar Management: Plan, coordinate, and execute a robust calendar of regional marketing events across Western Europe, including in-person customer events, partner roadshows, and virtual webinars. Manage end-to-end event logistics, including platform setup for webinars, venue coordination, vendor management, and budget tracking. Develop and manage comprehensive task lists and timelines to ensure flawless execution of all event components.
- Partner & Customer Engagement: Act as the primary marketing liaison for regional partners, collaborating on co-marketing initiatives, joint events, and shared webinars. Run point on communications with prospective customers and VIPs prior to, during, and after events to ensure a premium brand experience. Align with the regional sales team to ensure event attendees are effectively tracked, scored, and handed off for follow-up.
- Copywriting & Content Creation: Draft sharp, engaging copy for event registration landing pages, promotional social media posts, and webinar abstracts. Adapt global marketing messaging to resonate with a B2B Western European audience within the mapping/geospatial tech ecosystem.
- Email Marketing Initiatives: Lead regional email marketing campaigns to drive event registrations, coordinate pre-event reminders, and manage post-event nurture sequences. Build, test, and deploy emails using our team which supports our marketing automation platform, continuously optimizing for open rates and conversions.
What We’re Looking For
Experience & Skills:
- Experience: 3–5 years of experience in B2B marketing, specifically focusing on event marketing, field marketing, or program management.
- Industry Knowledge: Previous experience or a strong understanding of the B2B SaaS, mapping technology, GIS, or location intelligence space is highly preferred.
- Event Execution: Proven track record of managing both virtual webinars (e.g., Zoom, ON24) and in-person events or trade shows.
- Content Strategy: Excellent copywriting skills with the ability to distill technical B2B concepts into clear, action-oriented event promotions and emails.
- Data Management: Hands-on experience with marketing metrics and pulling and analyzing reports.
- Task Management: Exceptional organizational and task-management skills. You are someone who loves a good checklist and never lets details slip through the cracks.
Attributes:
- Collaborative Communicator: Comfortable leading calls with external partners and presenting plans to internal stakeholders.
- Self-Starter: Ability to work autonomously in a remote or hybrid environment across Western European time zones.
- Language: Fluent in English (written and spoken). Fluency in an additional Western European language (e.g., German, French) is a strong plus.
REMOTE: Regional Marketing Program Manager, EMEA (Western Europe) in London employer: Marrina Decisions
As a remote employer, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive in their roles. With a strong focus on professional development, we offer ample opportunities for growth within the marketing field, particularly in the exciting domain of B2B event marketing across Western Europe. Our commitment to innovation and collaboration ensures that every team member can contribute meaningfully while enjoying the flexibility of remote work.
StudySmarter Expert Advice🤫
We think this is how you could land REMOTE: Regional Marketing Program Manager, EMEA (Western Europe) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing and events space. Attend industry meetups or webinars to make new contacts. Remember, it’s all about who you know, so don’t be shy!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past event marketing successes. Include metrics and outcomes to demonstrate your impact. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire and express your interest in working with them. A well-timed email can open doors you didn’t even know existed.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. Tailor your application to highlight your event management experience and how you can drive our B2B marketing strategy forward.
We think you need these skills to ace REMOTE: Regional Marketing Program Manager, EMEA (Western Europe) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Regional Marketing Program Manager role. Highlight your experience in B2B marketing and event management, and show us how your skills align with our needs in the digital mapping and location intelligence space.
Show Off Your Copywriting Skills:Since copywriting is a key part of this role, include examples of your best promotional content in your application. We want to see how you can craft engaging messages that resonate with a B2B audience, so don’t hold back!
Be Organised:Demonstrate your exceptional organisational skills in your application. Share specific examples of how you've managed multiple events or projects simultaneously, and how you keep everything on track. A good checklist goes a long way!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join the StudySmarter team!
How to prepare for a job interview at Marrina Decisions
✨Know Your Events Inside Out
Before the interview, dive deep into the types of events the company has hosted in the past. Familiarise yourself with their B2B marketing strategies and think about how you can contribute to their event calendar. Being able to discuss specific events and suggest ideas will show your enthusiasm and understanding of the role.
✨Showcase Your Copywriting Skills
Since copywriting is a key part of this role, prepare examples of your previous work. Bring along snippets of promotional content or emails you've crafted that drove engagement. This will not only demonstrate your writing ability but also your understanding of how to connect with a B2B audience.
✨Be Ready to Discuss Metrics
The job requires a solid grasp of marketing metrics, so be prepared to talk about how you've used data to inform your decisions in past roles. Think of specific examples where your analysis led to improved event outcomes or increased registrations, and be ready to share those insights.
✨Demonstrate Your Organisational Skills
Given the emphasis on task management, come equipped with examples of how you've successfully managed multiple projects or events simultaneously. Discuss your approach to creating checklists and timelines, and how these tools have helped you stay organised and ensure nothing slips through the cracks.
