At a Glance
- Tasks: Lead global marketing strategy and ensure brand consistency across all channels.
- Company: Join Laura Ashley, a renowned global brand with a rich heritage.
- Benefits: Flexible home working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and cultural relevance.
- Why this job: Shape the future of a beloved brand and make a global impact.
- Qualifications: Experience in global branding and strong creative judgment required.
The predicted salary is between 80000 - 100000 £ per year.
- Marketing Director
- Summary
Lead global marketing for Laura Ashley across the UK and international markets.
This role sets the global marketing direction, ensures brand consistency across licensee partners, and aligns internal teams and external partners to deliver cohesive, commercially relevant brand activity.
This position does not directly operate e-commerce but requires strong understanding of social, digital and marketplace ecosystems to guide partner execution.
Key Responsibilities
- Strategy & Planning
- Define and lead the global marketing strategy across UK and Rest of World
- Translate brand positioning into clear, executable plans across regions and partners.
- Partner with US team to align global priorities, campaigns, and messaging
- Set annual and seasonal marketing direction tied to product launches and retail calendars
- Own the marketing channel mix, driving performance across social, content, PR, influencers, partnerships, events, digital marketing, and retail
- Brand
- Own and evolve brand guidelines across all channels and markets.
- Act as final approval for brand expression across campaigns, content, and partner activity
- Ensure consistent brand execution across all licensing and retail partners
- Lead development of seasonal toolkits and brand assets for global use
- Marketing
- Guide marketing execution across a global network of licensing and retail partners
- Provide direction across key channels including social, PR, influencer, and partnerships
- Ensure consistency across partner-operated e-commerce and digital platforms
- Lead concepting of global campaigns and key seasonal brand moments
- Oversee creative direction for content and brand imagery
- Identify and develop partnerships and collaborations that support brand positioning
- Ensure strong and consistent brand presence across cultural and commercial moments
- Social & PR
- Define global social strategy and content direction
- Oversee PR strategy and agency relationships
- Set frameworks for influencer activity and brand storytelling
- Establish performance tracking across social and PR
- Leadership & General
- Lead and develop the UK marketing team
- Ensure focus, prioritization, and alignment with global strategy
- Partner cross-functionally with Brand and Design teams
- Act as the central marketing lead across internal and external stakeholders
- Key skills
- Experience operating within a global brand or licensing model
- Strong brand and creative judgment
- Ability to lead through influence across partners and regions
- Deep understanding of modern marketing channels, particularly social and content
- Comfortable operating at both strategic and executional levels
- Full time position, Monday – Friday 9.00 – 17.30
- Reports to: Chief Marketing Officer, Marquee Brands
Reports
- Marketing Manager
- Associate Marketing Manager
- Graphic Designer
- Customer Service Assistant
- #J-18808-Ljbffr
Marketing Director employer: marqueebrands
As a Marketing Director at Laura Ashley, you will be part of a dynamic and innovative team that values creativity and collaboration. Our home working model allows for flexibility while being based in the vibrant area of Hammersmith, London, where you can enjoy a rich cultural scene. We prioritise employee growth through continuous learning opportunities and encourage a work culture that celebrates diversity and inclusivity, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for marqueebrands and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like marqueebrands are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with marqueebrands on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at marqueebrands. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit marqueebrands. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of marqueebrands:Show us that you’ve done your homework! In your application, briefly mention what you admire about marqueebrands’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at marqueebrands
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at marqueebrands will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At marqueebrands, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
