At a Glance
- Tasks: Lead global marketing strategy and ensure brand consistency across all channels.
- Company: Join Laura Ashley, a renowned brand with a rich heritage.
- Benefits: Flexible home working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity and collaboration.
- Why this job: Shape the future of a beloved brand and make a global impact.
- Qualifications: Experience in global marketing and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
Lead global marketing for Laura Ashley across the UK and international markets. This role sets the global marketing direction, ensures brand consistency across licensee partners, and aligns internal teams and external partners to deliver cohesive, commercially relevant brand activity. This position does not directly operate e-commerce but requires strong understanding of social, digital and marketplace ecosystems to guide partner execution.
Key Responsibilities
- Define and lead the global marketing strategy across UK and Rest of World.
- Translate brand positioning into clear, executable plans across regions and partners.
- Partner with US team to align global priorities, campaigns, and messaging.
- Set annual and seasonal marketing direction tied to product launches and retail calendars.
- Own the marketing channel mix, driving performance across social, content, PR, influencers, partnerships, events, digital marketing, and retail.
Brand
- Own and evolve brand guidelines across all channels and markets.
- Act as final approval for brand expression across campaigns, content, and partner activity.
- Ensure consistent brand execution across all licensing and retail partners.
- Lead development of seasonal toolkits and brand assets for global use.
Marketing
- Guide marketing execution across a global network of licensing and retail partners.
- Provide direction across key channels including social, PR, influencer, and partnerships.
- Ensure consistency across partner-operated e-commerce and digital platforms.
- Lead concepting of global campaigns and key seasonal brand moments.
- Oversee creative direction for content and brand imagery.
- Identify and develop partnerships and collaborations that support brand positioning.
- Ensure strong and consistent brand presence across cultural and commercial moments.
Social & PR
- Define global social strategy and content direction.
- Oversee PR strategy and agency relationships.
- Set frameworks for influencer activity and brand storytelling.
- Establish performance tracking across social and PR.
Leadership & General
- Lead and develop the UK marketing team.
- Ensure focus, prioritization, and alignment with global strategy.
- Partner cross-functionally with Brand Management and Design teams.
- Act as the central marketing lead across internal and external stakeholders.
Experience operating within a global brand or licensing model. Strong brand and creative judgment. Ability to lead through influence across partners and regions. Deep understanding of modern marketing channels, particularly social and content. Comfortable operating at both strategic and executional levels.
Location: Home working / London (Hammersmith). Full time position, Monday – Friday 9.00 – 17.30.
Marketing Director employer: Marquee Brands
Marquee Brands is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. With a strong focus on employee growth, we provide ample opportunities for professional development and hands-on experience in managing prestigious luxury brands like Roberto Cavalli. Our hybrid work model ensures flexibility while maintaining a vibrant team environment, making it an ideal place for those seeking meaningful and rewarding careers in brand management.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Reach out to people in the marketing industry, especially those connected to Laura Ashley. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and strategies. Make sure it’s visually appealing and easy to navigate, so potential employers can see your creative flair and strategic thinking.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing efforts. Be ready to discuss how you can enhance their brand presence globally, especially through social and digital channels. Tailor your responses to show you understand their unique challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Marketing Director role. Highlight your experience in leading global marketing strategies and managing brand consistency. We want to see how you've successfully navigated social, digital, and marketplace ecosystems!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role at Laura Ashley. Share specific examples of how you've driven performance across various marketing channels and led teams to success.
Showcase Your Brand Experience:We’re looking for someone with a strong understanding of brand management. Make sure to include any relevant experience you have with developing brand guidelines and executing campaigns that resonate across different markets.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Marquee Brands
✨Know Your Brand Inside Out
Before the interview, dive deep into Laura Ashley's brand history, values, and current marketing strategies. Be ready to discuss how you can enhance their global marketing direction and ensure brand consistency across various partners.
✨Showcase Your Global Marketing Experience
Prepare examples from your past roles where you've successfully led global marketing strategies. Highlight your experience in aligning teams and executing campaigns across different regions, as this will resonate well with the interviewers.
✨Understand the Digital Landscape
Brush up on the latest trends in social media, digital marketing, and e-commerce ecosystems. Be prepared to discuss how you would guide partner execution in these areas, even if the role doesn't directly involve e-commerce.
✨Demonstrate Leadership Skills
Think of instances where you've led a team or collaborated cross-functionally. Emphasise your ability to influence and align diverse stakeholders, as this is crucial for the Marketing Director role at Laura Ashley.
