At a Glance
- Tasks: Lead global marketing strategy and ensure brand consistency across all channels.
- Company: Join Laura Ashley, a renowned brand with a rich heritage.
- Benefits: Flexible home working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and cultural relevance.
- Why this job: Shape the future of a beloved brand and make a global impact.
- Qualifications: Experience in global branding and strong creative judgment required.
The predicted salary is between 80000 - 100000 £ per year.
Lead global marketing for Laura Ashley across the UK and international markets. This role sets the global marketing direction, ensures brand consistency across licensee partners, and aligns internal teams and external partners to deliver cohesive, commercially relevant brand activity. This position does not directly operate e-commerce but requires a strong understanding of social, digital and marketplace ecosystems to guide partner execution.
Key Responsibilities
- Strategy & Planning
- Define and lead the global marketing strategy across UK and Rest of World
- Translate brand positioning into clear, executable plans across regions and partners
- Partner with US team to align global priorities, campaigns, and messaging
- Set annual and seasonal marketing direction tied to product launches and retail calendars
- Own the marketing channel mix, driving performance across social, content, PR, influencers, partnerships, events, digital marketing and retail
- Brand
- Own and evolve brand guidelines across all channels and markets
- Act as final approval for brand expression across campaigns, content, and partner activity
- Ensure consistent brand execution across all licensing and retail partners
- Lead development of seasonal toolkits and brand assets for global use
- Marketing
- Guide marketing execution across a global network of licensing and retail partners
- Provide direction across key channels—including social, PR, influencer, and partnerships
- Ensure consistency across partner-operated e-commerce and digital platforms
- Lead concepting of global campaigns and key seasonal brand moments
- Oversee creative direction for content and brand imagery
- Identify and develop partnerships and collaborations that support brand positioning
- Ensure strong and consistent brand presence across cultural and commercial moments
- Social & PR
- Define global social strategy and content direction
- Oversee PR strategy and agency relationships
- Set frameworks for influencer activity and brand storytelling
- Establish performance tracking across social and PR
- Leadership & General
- Lead and develop the UK marketing team
- Ensure focus, prioritization, and alignment with global strategy
- Partner cross-functionally with Brand Management and Design teams
- Act as the central marketing lead across internal and external stakeholders
Key Skills
- Experience operating within a global brand or licensing model
- Strong brand and creative judgment
- Ability to lead through influence across partners and regions
- Deep understanding of modern marketing channels, particularly social and content
- Comfortable operating at both strategic and executional levels
Location
Home working / London (Hammersmith)
Full time position, Monday – Friday 9.00 – 17.30
Reports to
Chief Marketing Officer, Marquee Brands
Reports
- Marketing Manager
- Associate Marketing Manager
- Graphic Designer
- Customer Service Assistant
Marketing Director in London employer: Marquee Brands
Marquee Brands is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. With a strong focus on employee growth, we provide ample opportunities for professional development and hands-on experience in managing prestigious luxury brands like Roberto Cavalli. Our hybrid work model ensures flexibility while maintaining a vibrant team environment, making it an ideal place for those seeking meaningful and rewarding careers in brand management.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to people in the marketing industry, especially those who work with global brands. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and strategies. Use case studies to demonstrate how you’ve driven brand consistency and performance across different channels. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing efforts. Be ready to discuss how you can enhance their brand presence and align with their global strategy. Tailor your responses to show you understand their unique challenges and opportunities.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities, and applying directly can give you a better chance of getting noticed. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter!
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Marketing Director role. Highlight your experience in global marketing strategies and brand management, and don’t forget to showcase your understanding of social and digital ecosystems.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role at Laura Ashley. Mention specific campaigns or projects that align with their brand values and how you can contribute to their global marketing direction.
Showcase Your Leadership Skills:As a Marketing Director, you'll be leading a team. Make sure to highlight your leadership experience and how you've successfully guided teams in the past. Share examples of how you've aligned cross-functional teams to achieve marketing goals.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Marquee Brands
✨Know the Brand Inside Out
Before your interview, dive deep into Laura Ashley's brand history, values, and current marketing strategies. Understand their global presence and how they position themselves in various markets. This knowledge will help you demonstrate your passion for the brand and show that you're ready to lead their marketing direction.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've defined and executed marketing strategies in previous roles. Be ready to explain how you translated brand positioning into actionable plans and how you aligned teams across different regions. This will highlight your ability to think strategically while also being hands-on.
✨Highlight Your Digital Savvy
Since the role requires a strong understanding of social, digital, and marketplace ecosystems, come prepared with insights on current trends in these areas. Share examples of successful campaigns you've led that utilised these channels effectively, showcasing your ability to drive performance across various platforms.
✨Demonstrate Leadership Skills
As a Marketing Director, you'll need to lead and develop a team. Be ready to discuss your leadership style and how you've successfully managed cross-functional teams in the past. Highlight any experience you have in guiding partners and ensuring brand consistency, as this will be crucial for the role.
