Senior Demand Generation Manager - EU/UK
Senior Demand Generation Manager - EU/UK

Senior Demand Generation Manager - EU/UK

Edinburgh Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead demand generation campaigns across the UK and Europe, driving qualified leads for sales teams.
  • Company: Join Marqeta, a pioneer in embedded finance, transforming how money moves globally.
  • Benefits: Enjoy premium medical coverage, generous time off, equity options, and remote work support.
  • Why this job: Be part of a mission-driven team that values innovation, collaboration, and customer success.
  • Qualifications: 8 years in B2B marketing with expertise in demand generation and analytics; Salesforce experience preferred.
  • Other info: Flexible working style with a vibrant London office atmosphere.

The predicted salary is between 43200 - 72000 £ per year.

Job Description

We're seeking a high-energy Head of Demand Generation to lead marketing efforts across the UK and selected strategic markets in Europe. In this strategic role, you'll design and run integrated campaigns that generate qualified pipeline for our commercial and enterprise sales teams.

You'll work closely with sales leadership, product marketing, and external media partners to execute full-funnel programs across events, digital advertising, and outbound nurture campaigns. The ideal candidate understands how to tailor demand strategies to specific country-level nuances and how to activate prospect data and campaign insights across the funnel.

We encourage a flexible working style, and the team is typically in the office a few days each week in our London office. We'd love for you to join us!

The Impact You'll Have

  • Plan, execute, and optimise integrated demand generation campaigns across the UK and priority European markets.
  • Own campaign strategy for events, paid media, media partnerships, email, and outbound prospecting support.
  • Analyse campaign and channel performance to drive insights, continuously improve conversion, and influence future strategy.
  • Constantly test, iterate, and share performance insights.

Who You Are

  • 8 years' experience in B2B performance marketing, demand generation, or growth marketing role
  • Proven track record delivering pipeline through integrated programs in the UK and key European markets
  • Deep understanding of demand strategy across paid media, events, and outbound marketing support
  • Hands-on experience with Salesforce and Marketo or a similar automation platform
  • Strong analytical and testing mindset with an innate ability to interpret marketing data, share performance results, and influence action across a cross-functional team

Nice to Have:

  • Experience in fintech, SaaS, or embedded payments.
  • Familiarity with platforms like Demandbase, Google Ads, GA4

Hiring Manager

  • Jaime Parlee

Recruiter For This Role

  • Louise Devlin

Compensation and Benefits

  • Premium Private Medical and Dental coverage
  • Generous time off program with additional "Floating Holiday days"
  • Retirement savings program with company contribution
  • Equity in a publicly-traded company and an Employee Stock Purchase Program
  • Monthly stipend to support our remote work model
  • Annual development stipend to support our people growth and development
  • Family-forming benefits and up to 20 weeks of Parental Leave
  • Wellbeing programs i.e. Modern Health, HealthKick and much more…

About Marqeta

Marqeta is on a mission to change the way money moves. We're one of the earliest enablers of embedded finance, a market opportunity sized up in the trillions. Our card issuing platform provides unprecedented flexibility and control for companies to issue cards, authorize transactions, and manage payment operations in real time. Marqeta is powering the most well known brands in the new economy (Block, Cash App, Affirm, Instacart, Doordash, Uber, Walmart, etc). You don't need to be a Payments expert to join the Marqeta Team, let us help you with that. This is the opportunity of a lifetime to work with innovators around the world and unlock equitable financial access for all.
Marqeta's Values

– Solve for the Customer: With a deep understanding of our customers' business and empathy for their needs, we deliver products and services that drive their success. Earning and keeping their trust guides everything we do.

– Do What's Right: Knowing businesses and livelihoods depend on us, we pursue solutions that disrupt responsibly and deliver high-quality results that our customers count on. We own our work from start to finish.

– Simplify and Innovate: We approach challenges with curiosity and take smart risks. Innovation comes from finding better, simpler ways to achieve extraordinary outcomes.

– Win as a Team: We succeed together by embracing diverse perspectives and pushing each other to raise the bar. We lead with humility and set aside hierarchy to work as a team.

– Make it Count: We drive forward with focus and agility. With a sense of urgency and purpose, we get the job done, and done right.

Equal Employment Opportunity, Accommodations and Privacy

Marqeta is an equal opportunity employer committed to an inclusive workplace that fosters belonging. We do not discriminate based on race, color, religion, sex (including pregnancy, lactation, childbirth, or related medical conditions), veteran status or uniformed service member status, age, national origin or ancestry, citizenship or immigration status, physical or mental disability, gender identity, gender expression, sexual orientation, genetic information (including testing or characteristics) or any other characteristic protected by applicable law. We also consider qualified applicants with criminal histories, consistent with legal requirements.

Marqeta endeavors to make reasonable accommodations for applicants with disabilities. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please submit this form with your specific accommodation request.

Personal data that is provided as part of the application and recruitment process is processed in accordance with the Applicant Privacy Notice. Additional information for California residents can be found here.

Senior Demand Generation Manager - EU/UK employer: Marqeta

At Marqeta, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our London office provides a flexible working environment, generous benefits including premium medical coverage, equity opportunities, and a strong commitment to employee growth through development stipends. Join us to be part of a mission-driven team that values diversity and empowers you to make a meaningful impact in the world of embedded finance.
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Contact Detail:

Marqeta Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Demand Generation Manager - EU/UK

✨Tip Number 1

Familiarise yourself with the latest trends in demand generation, especially within the fintech and SaaS sectors. This knowledge will help you speak confidently about how you can tailor strategies to meet the specific needs of the UK and European markets.

✨Tip Number 2

Network with professionals in the industry, particularly those who have experience with Salesforce and Marketo. Engaging with these individuals can provide insights into best practices and may even lead to referrals.

✨Tip Number 3

Prepare to discuss your analytical skills in detail. Be ready to share examples of how you've used data to drive campaign performance and influence strategy in previous roles, as this is crucial for the position.

✨Tip Number 4

Showcase your ability to work collaboratively across teams. Highlight experiences where you've successfully partnered with sales, product marketing, or external media partners to achieve common goals, as teamwork is a key value at Marqeta.

We think you need these skills to ace Senior Demand Generation Manager - EU/UK

B2B Performance Marketing
Demand Generation Strategy
Integrated Campaign Management
Salesforce Proficiency
Marketo or Similar Automation Platforms
Analytical Skills
Data Interpretation
Cross-Functional Collaboration
Campaign Optimisation
Digital Advertising
Event Management
Outbound Marketing
Performance Analysis
Testing and Iteration

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in B2B performance marketing and demand generation. Use specific examples that demonstrate your success in executing integrated campaigns, especially in the UK and European markets.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with Marqeta's values and mission, and provide insights into how you can contribute to their demand generation efforts.

Showcase Analytical Skills: Emphasise your analytical mindset by including examples of how you've used data to drive campaign performance. Mention any tools you're familiar with, such as Salesforce or Marketo, to highlight your technical skills.

Highlight Team Collaboration: Since the role involves working closely with sales leadership and external partners, illustrate your ability to collaborate effectively. Share experiences where you successfully worked within a team to achieve common goals.

How to prepare for a job interview at Marqeta

✨Understand the Market Nuances

Make sure to research the specific country-level nuances in demand generation strategies. Be prepared to discuss how you would tailor campaigns for different markets in the UK and Europe.

✨Showcase Your Analytical Skills

Highlight your experience with data analysis and how you've used insights to improve campaign performance. Be ready to provide examples of how you've influenced strategy based on your findings.

✨Familiarise Yourself with Tools

Brush up on your knowledge of Salesforce, Marketo, and any other relevant automation platforms. Being able to discuss your hands-on experience with these tools will demonstrate your readiness for the role.

✨Emphasise Team Collaboration

Since this role involves working closely with sales leadership and external partners, be prepared to talk about your experience in cross-functional teams. Share examples of how you've successfully collaborated to achieve common goals.

Senior Demand Generation Manager - EU/UK
Marqeta
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  • Senior Demand Generation Manager - EU/UK

    Edinburgh
    Full-Time
    43200 - 72000 £ / year (est.)

    Application deadline: 2027-08-07

  • M

    Marqeta

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