At a Glance
- Tasks: Lead demand generation strategy and create impactful campaigns for global sales.
- Company: Join Marqeta, a pioneering fintech company transforming money movement.
- Benefits: Enjoy premium health coverage, generous time off, and equity options.
- Other info: Hybrid role with excellent career growth opportunities and a supportive culture.
- Why this job: Make a real impact in a dynamic environment with innovative financial solutions.
- Qualifications: 8+ years in B2B demand generation and experience managing teams.
The predicted salary is between 60000 - 80000 £ per year.
Marqeta is seeking a high-energy Senior Demand Generation Manager to lead demand generation strategy across our global sales segments, spanning North America and EMEA. In this strategic role, you'll set the direction for integrated campaigns that generate qualified pipeline for our commercial and enterprise sales teams worldwide as well as building integrated campaigns within our B2B Enterprise marketing funnel. You'll work closely with sales leadership, product marketing, marketing operations, and external media partners to design and run full-funnel programs across events, paid media, SEO/AEO, and outbound campaigns, primarily within our Named Account List segments. The ideal candidate knows how to build demand strategies for enterprise accounts that flex across regional and country-level nuances, activate prospect data and campaign insights across the funnel, and coach a growing team to deliver on shared pipeline goals.
PLEASE NOTE: This is a hybrid role and requires employees to be based within 35 miles of our London office. You will be expected to work on-site two days a week, on Tuesday and Thursday, with the flexibility to work remotely on the other days.
The Impact You'll Have
- Own demand generation strategy and performance across global sales segments (North America and EMEA), driving core KPIs: target account engagement, intent progression, and pipeline generation.
- Directly manage and develop a Demand Generation Manager, setting priorities, reviewing campaign performance, and coaching toward pipeline outcomes.
- Plan, execute, and optimise integrated demand generation campaigns across regions, adapting programs to country- and segment-level nuances.
- Own strategy across channels including paid media (Google, LinkedIn, Reddit, programmatic), events, media partnerships, email, SEO/AEO, and outbound prospecting support.
- Partner very closely with ABM, automation & sales enablement functions to deliver pipeline.
- Serve as a key strategic partner between sales and marketing leadership, translating field insights and campaign data into program-level recommendations.
- Establish and lead a structured testing agenda across the team, sharing insights that inform broader marketing strategy.
- Partner with marketing operations to ensure accurate tracking, attribution, and reporting across regions.
- Regularly report on regional and global program performance to marketing and sales leadership.
Who You Are
- 8+ years' experience in B2B demand generation, performance marketing, or growth marketing, including experience managing or mentoring others.
- B2B Enterprise sales motion experience, in particular working on ABM campaigns that have taken accounts from net new to closed won.
- Experience with Named Account Lists and Look-Alike lists is highly desirable.
- Proven track record delivering pipeline through integrated programs across multiple regions or markets (North America and EMEA strongly preferred).
- Deep understanding of demand strategy across paid media, events, SEO/AEO, and outbound marketing support, particularly as it impacts all stages of the sales funnel.
- Strong commercial mindset with a clear understanding of how marketing influences deal progression and revenue outcomes across a global funnel.
- Hands-on experience with Salesforce and Marketo (or similar automation platforms).
- Strong analytical and testing mindset, with the ability to interpret marketing data, share performance results, and influence action across a cross-functional, cross-regional team.
- Comfortable operating in ambiguity and building programs from scratch without fully defined playbooks.
Nice to have
- Experience in fintech, SaaS, or embedded payments.
- Familiarity with platforms like Demandbase, Google Ads, GA4.
- Experience with GTM automation and AI marketing technologies.
Compensation and Benefits
- Premium Private Medical and Dental coverage.
- Generous time off program with additional “Floating Holiday days”.
- Retirement savings program with company contribution.
- Equity in a publicly-traded company and an Employee Stock Purchase Program.
- Monthly stipend to support our remote work model.
- Annual development stipend to support our people's growth and development.
- Family-forming benefits and up to 20 weeks of Parental Leave.
- Wellbeing programs i.e. Modern Health, HealthKick and much more…
About Marqeta
Marqeta is on a mission to change the way money moves. We’re one of the earliest enablers of embedded finance, a market opportunity sized up in the trillions. Our card issuing platform provides unprecedented flexibility and control for companies to issue cards, authorise transactions, and manage payment operations in real time. Marqeta is powering the most well-known brands in the new economy (Block, Cash App, Affirm, Instacart, Doordash, Uber, Walmart, etc). You don’t need to be a Payments expert to join the Marqeta Team, let us help you with that.
This is the opportunity of a lifetime to work with innovators around the world and unlock equitable financial access for all.
Marqeta’s Values
- Solve for the Customer: With a deep understanding of our customers' business and empathy for their needs, we deliver products and services that drive their success.
- Do What's Right: Knowing businesses and livelihoods depend on us, we pursue solutions that disrupt responsibly and deliver high-quality results that our customers count on.
- Simplify and Innovate: We approach challenges with curiosity and take smart risks.
- Win as a Team: We succeed together by embracing diverse perspectives and pushing each other to raise the bar.
- Make it Count: We drive forward with focus and agility.
Marqeta is an equal opportunity employer committed to an inclusive workplace that fosters belonging. We do not discriminate based on race, colour, religion, sex (including pregnancy, lactation, childbirth, or related medical conditions), veteran status or uniformed service member status, age, national origin or ancestry, citizenship or immigration status, physical or mental disability, gender identity, gender expression, sexual orientation, genetic information (including testing or characteristics) or any other characteristic protected by applicable law.
Senior Demand Generation Manager - EU/UK employer: Marqeta
Marqeta is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to lead innovative demand generation strategies in a rapidly evolving fintech landscape. With generous benefits including premium medical coverage, equity options, and a strong focus on professional development, employees are empowered to grow their careers while making a meaningful impact in the world of embedded finance. The hybrid work model allows for flexibility, ensuring a healthy work-life balance while collaborating with a diverse team in the vibrant city of London.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Generation Manager - EU/UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marqeta and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marqeta are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marqeta on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Marqeta. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Demand Generation Manager - EU/UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marqeta. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marqeta:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marqeta’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marqeta
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marqeta will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marqeta, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
