At a Glance
- Tasks: Lead demand generation campaigns across the UK and Europe, driving qualified leads for sales teams.
- Company: Marqeta is revolutionising finance with its innovative card issuing platform, empowering brands globally.
- Benefits: Enjoy premium medical coverage, generous time off, equity options, and a monthly remote work stipend.
- Other info: Flexible working style with a few days in the London office; diversity and inclusion are core values.
- Why this job: Join a dynamic team focused on innovation, collaboration, and making a real impact in finance.
- Qualifications: 8 years in B2B marketing, strong analytical skills, and experience with Salesforce or Marketo required.
The predicted salary is between 48000 - 72000 £ per year.
Senior Demand Generation Manager - EU/UK
London, UK
Marqeta is seeking a high-energy Senior Demand Generation Manager to lead demand generation strategy across our global sales segments, spanning North America and EMEA. In this strategic role, you'll set the direction for integrated campaigns that generate qualified pipeline for our commercial and enterprise sales teams worldwide as well as building integrated campaigns within our B2B Enterprise marketing funnel.
You'll work closely with sales leadership, product marketing, marketing operations, and external media partners to design and run full-funnel programs across events, paid media, SEO/AEO, and outbound campaigns, primarily within our Named Account List segments. The ideal candidate knows how to build demand strategies for enterprise accounts that flex across regional and country‑level nuances, activate prospect data and campaign insights across the funnel, and coach a growing team to deliver on shared pipeline goals.
PLEASE NOTE:This is a hybrid role and requires employees to be based within 35 miles of our London office. You will be expected to work on‑site two days a week, on Tuesday and Thursday, with the flexibility to work remotely on the other days.
The Talent team will share more details if selected for the \"Recruiter\" Interview. We'd love for you to join us!
The Impact You'll Have
- Own demand generation strategy and performance across global sales segments (North America and EMEA), driving core KPIs: target account engagement, intent progression, and pipeline generation.
- Directly manage and develop a Demand Generation Manager, setting priorities, reviewing campaign performance, and coaching toward pipeline outcomes.
- Plan, execute, and optimise integrated demand generation campaigns across regions, adapting programs to country- and segment-level nuances.
- Own strategy across channels including paid media (Google, LinkedIn, Reddit, programmatic), events, media partnerships, email, SEO/AEO, and outbound prospecting support.
- Partner very closely with ABM, automation & sales enablement functions to deliver pipeline
- Serve as a key strategic partner between sales and marketing leadership, translating field insights and campaign data into program‑level recommendations.
- Establish and lead a structured testing agenda across the team, sharing insights that inform broader marketing strategy.
- Partner with marketing operations to ensure accurate tracking, attribution, and reporting across regions.
- Regularly report on regional and global program performance to marketing and sales leadership.
Who You Are
- 8+ years' experience in B2B demand generation, performance marketing, or growth marketing, including experience managing or mentoring others.
- B2B Enterprise sales motion experience, in particular working on ABM campaigns that have taken accounts from net new to closed won. Experience with Named Account Lists and Look‑Alike lists is highly desirable.
- Proven track record delivering pipeline through integrated programs across multiple regions or markets (North America and EMEA strongly preferred).
- Deep understanding of demand strategy across paid media, events, SEO/AEO, and outbound marketing support, particularly as it impacts all stages of the sales funnel.
- Strong commercial mindset with a clear understanding of how marketing influences deal progression and revenue outcomes across a global funnel.
- Hands‑on experience with Salesforce and Marketo (or similar automation platforms).
- Strong analytical and testing mindset, with the ability to interpret marketing data, share performance results, and influence action across a cross-functional, cross-regional team.
- Comfortable operating in ambiguity and building programs from scratch without fully defined playbooks.
Nice to have
- Experience in fintech, SaaS, or embedded payments.
- Familiarity with platforms like Demandbase, Google Ads, GA4.
- Experience with GTM automation and AI marketing technologies.
- Virtual “Onsite” consisting of 4-5, 45 min calls
- Presentation Round to team
- Offer!
Compensation and Benefits
- Premium Private Medical and Dental coverage
- Generous time off program with additional “Floating Holiday days”
- Retirement savings program with company contribution
- Equity in a publicly‑traded company and an Employee Stock Purchase Program
- Monthly stipend to support our remote work model
- Annual development stipend to support our people's growth and development
- Family‑forming benefits and up to 20 weeks of Parental Leave
- Wellbeing programs i.e. Modern Health, HealthKick and much more…
About Marqeta
Marqeta is on a mission to change the way money moves. We’re one of the earliest enablers of embedded finance, a market opportunity sized up in the trillions. Our card issuing platform provides unprecedented flexibility and control for companies to issue cards, authorize transactions, and manage payment operations in real time. Marqeta is powering the most well known brands in the new economy (Block, Cash App, Affirm, Instacart, Doordash, Uber, Walmart, etc). You don’t need to be a Payments expert to join the Marqeta Team, let us help you with that. This is the opportunity of a lifetime to work with innovators around the world and unlock equitable financial access for all.
– Solve for the Customer:
With a deep understanding of our customers' business and empathy for their needs, we deliver products and services that drive their success. Earning and keeping their trust guides everything we do.
– Do What's Right:
Knowing businesses and livelihoods depend on us, we pursue solutions that disrupt responsibly and deliver high‑quality results that our customers count on. We own our work from start to finish.
– Simplify and Innovate:
We approach challenges with curiosity and take smart risks. Innovation comes from finding better, simpler ways to achieve extraordinary outcomes.
– Win as a Team:
We succeed together by embracing diverse perspectives and pushing each other to raise the bar. We lead with humility and set aside hierarchy to work as a team.
– Make it Count:
We drive forward with focus and agility. With a sense of urgency and purpose, we get the job done, and done right.
Equal Employment Opportunity, Accommodations and Privacy
Marqeta is an equal opportunity employer committed to an inclusive workplace that fosters belonging. We do not discriminate based on race, color, religion, sex (including pregnancy, lactation, childbirth, or related medical conditions), veteran status or uniformed service member status, age, national origin or ancestry, citizenship or immigration status, physical or mental disability, gender identity, gender expression, sexual orientation, genetic information (including testing or characteristics) or any other characteristic protected by applicable law. We also consider qualified applicants with criminal histories, consistent with legal requirements.
Marqeta endeavors to make reasonable accommodations for applicants with disabilities. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre‑employment testing, or otherwise participate in the employee selection process, please submit this form with your specific accommodation request.
Senior Demand Generation Manager - EU/UK employer: Marqeta, Inc.
Marqeta is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to engage with cutting-edge technology in the payments industry. With generous benefits including premium medical coverage, equity options, and a strong focus on professional development, team members are empowered to grow their careers while making a meaningful impact in the financial landscape. Located in London, our collaborative environment encourages innovation and teamwork, making it an ideal place for passionate individuals to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Generation Manager - EU/UK
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation, especially within the fintech and SaaS sectors. Understanding the nuances of these industries will help you tailor your approach and demonstrate your expertise during discussions.
✨Tip Number 2
Network with professionals in the demand generation space, particularly those who have experience in the UK and European markets. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your analytical skills by sharing how you used data to optimise performance and drive results, as this aligns with the role's requirements.
✨Tip Number 4
Research Marqeta’s current marketing strategies and recent campaigns. Being knowledgeable about their approach will not only impress during interviews but also allow you to suggest innovative ideas that could enhance their demand generation efforts.
We think you need these skills to ace Senior Demand Generation Manager - EU/UK
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in B2B performance marketing and demand generation. Focus on achievements that demonstrate your ability to deliver pipeline through integrated campaigns, especially in the UK and European markets.
Craft a Compelling Cover Letter:In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the responsibilities outlined in the job description, particularly your experience with Salesforce, Marketo, and campaign analytics.
Showcase Analytical Skills:Prepare to discuss specific examples of how you've analysed campaign performance in the past. Highlight any insights you've gained and how they influenced future strategies, as this is crucial for the role.
Prepare for Application Questions:Be ready to answer questions about recent tests you’ve run in demand campaigns and what you learned from them. This will demonstrate your hands-on experience and analytical mindset, which are key for this position.
How to prepare for a job interview at Marqeta, Inc.
✨Understand the Market Nuances
As a Senior Demand Generation Manager, it's crucial to demonstrate your understanding of the specific country-level nuances in the UK and Europe. Research the market trends and consumer behaviour in these regions to show that you can tailor demand strategies effectively.
✨Showcase Your Analytical Skills
Highlight your experience with data analysis during the interview. Be prepared to discuss how you've used analytics tools like Salesforce or Marketo to drive insights and improve campaign performance. Sharing specific examples will help illustrate your analytical mindset.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with sales leadership and product marketing. Be ready to discuss your experience in cross-functional teams and how you've successfully collaborated with different departments to achieve common goals.
✨Demonstrate Your Campaign Success
Come prepared with examples of successful integrated campaigns you've executed in the past. Discuss the strategies you employed, the results achieved, and what you learned from those experiences. This will showcase your ability to deliver pipeline through effective demand generation.
