CRM & Marketing Operations Lead in Shrewsbury

Location: Maidstone

Working Style: Initially office based - Hybrid working (2 remote 3 office days per week) available after successful probation period

Salary: £45,000 - £50,000 pa DOE

Client: Memory & Data Storage Supplier, Excellent Company Culture, Supportive Senior Leadership Team

Benefits: Company Events, Employee Assistance Programme, EV Car Scheme + More

The Opportunity: Reporting into the Marketing Lead, the CRM & Marketing Operations Lead will sit at the intersection of strategy, technology, and analytics, with a focus on building a scalable, predictable operational engine behind marketing and sales performance through the CRM. You’ll work closely & strategically with the wider marketing team in planning, executing, and regularly reviewing go-to-market strategies, ensuring they’re executed in-line with the company vision and aspirations.

Roles & Responsibilities:

• Funnel & Marketing Operations: Own and optimise the end-to-end marketing funnel, from initial engagement through to sales handover. Lead the design and build of a scalable revenue growth engine, refining lifecycle stages, lead routing, qualification logic and conversion journeys to drive stronger pipeline performance.
• Salesforce & Marketing Technology: Lead the optimisation and continuous improvement of marketing with Salesforce and the wider martech stack. Ensure system integration between tools, robust lifecycle management, accurate attribution, and a scalable foundation to support future growth.
• Campaign Operations & Attribution: Establish best practice for campaign setup, tracking and performance attribution, ensuring all activity is measurable, consistent and aligned to revenue outcomes.
• Lead Management & Nurture: Design and implement lead scoring, qualification and nurture frameworks, enabling efficient progression to sales readiness and clear, scalable handover processes between Marketing and Sales.
• Marketing Automation & AI Enablement: Drive the implementation of marketing and workflow automation, identifying opportunities to introduce AI tools that enhance efficiency, scalability and decision-making across the function.
• Data Quality & Governance: Embed high standards of data accuracy, integrity and compliance, establishing strong governance practices across CRM and marketing systems.
• Reporting & Performance Insight: Build and implement reporting frameworks and dashboards that provide clear funnel visibility and actionable insight.
• Continuous Improvement & Strategic Projects: Act as a subject matter expert for marketing operations, continuously identifying opportunities to enhance systems, processes and performance.

Skills & Experience:

• Previous experience in Marketing Operations, Revenue Operations or CRM-led roles within a B2B environment.
• Strong understanding of marketing funnels, lifecycle management and lead processes, with the ability to design and optimise scalable frameworks.
• Hands-on experience with CRM platforms (e.g. Salesforce, or other major CRM systems) and marketing technology ecosystems, including marketing automation and campaign tracking.
• Confident working with data, reporting and attribution, with the ability to turn insight into actionable improvements and drive performance visibility.
• Highly process-driven with strong attention to detail, and a track record of improving systems, workflows and operational efficiency.
• Experience collaborating with cross-functional stakeholders, with the ability to communicate ideas clearly and influence at all levels of the organisation.
• Proactive and forward-thinking mindset, with an interest in AI tools and automation to enhance marketing effectiveness and scalability.
• Live within a commutable distance to the office, as this role will be fully office based during the planning and initial building stages of the project, with the potential for hybrid working after.

Due to the nature of our roles, candidates must be a UK resident and prior to the start of your employment you will be asked to provide satisfactory evidence of your right to work for the company in the role you are being employed in. Please note that we cannot offer visa sponsorship or future sponsorship for overseas candidates.

If you feel you are suitable, please apply today by submitting your CV. If you would like to discuss this opportunity further, please contact Alice McGlaughlin.

Thank you for your interest. We carefully review every CV and will contact shortlisted applicants by phone or email. If you don’t hear from us within 5 working days, unfortunately your application hasn’t been successful on this occasion.