Marketing CRM & Revenue Operations Lead in Maidstone

Maidstone | Initially Office based - Hybrid working (3 office days per week) available after successful probation | £45,000 - £50,000 pa DOE

Benefits: Company Events, Employee Assistance Programme, EV Car Scheme + More

Client: Memory & Data Storage Supplier

The Marketing CRM & Revenue Operations Lead will sit at the intersection of strategy, technology, and analytics, with an initial focus on building a scalable, predictable operational engine behind marketing and sales performance through the CRM. Future plans include driving continuous improvement through AI and automation, working closely & strategically with the wider marketing & sales teams in planning, executing, and regularly reviewing go-to-market & sales strategies, ensuring alignment with the company vision and aspirations.

Roles & Responsibilities:

• Sales Funnel & Marketing Operations: Own and optimise the end-to-end marketing funnel, from initial engagement through to sales handover. Lead the design and build of a scalable revenue growth engine, refining lifecycle stages, lead routing, qualification logic, and conversion journeys to drive stronger pipeline performance.
• CRM: Lead the optimisation and continuous improvement of the CRM (Salesforce Marketing Cloud) and the wider martech stack. Ensure system integration between tools, robust lifecycle management, accurate attribution, and a scalable foundation to support future growth.
• Campaign Operations & Attribution: Establish best practice for campaign setup, tracking, and performance attribution, ensuring all activity is measurable, consistent, and aligned to revenue outcomes. Support the transition of campaign execution and monitoring into dedicated roles over time.
• Lead Management & Nurture: Design and implement lead scoring, qualification, and nurture frameworks, enabling efficient progression to sales readiness and clear, scalable handover processes between Marketing and Sales.
• Automations & AI: Drive the implementation of marketing and workflow automation, identifying opportunities to introduce AI tools that enhance efficiency, scalability, and decision-making across the function.
• Data Quality & Governance: Embed high standards of data accuracy, integrity, and compliance, establishing strong governance practices across CRM and marketing systems.
• Reporting & Performance Insight: Build and implement reporting frameworks and dashboards that provide clear funnel visibility and actionable insight. Enable teams to self-serve performance data while identifying opportunities to further optimise go-to-market execution.
• Continuous Improvement & Strategic Projects: Act as a subject matter expert, continuously identifying opportunities to enhance systems, processes, and performance, leading future marketing ops and revenue optimisation projects as the function evolves.

Skills & Experience:

• Previous experience in Marketing Operations, Revenue Operations, or CRM-led roles within a B2B environment.
• Strong understanding of marketing funnels, sales lifecycle management, and lead processes, with the ability to design and optimise scalable frameworks.
• Hands-on experience with CRM platforms (ideally Salesforce or other major CRM systems) and marketing technology ecosystems, including marketing automation and campaign tracking.
• Confident working with data, reporting, and attribution, with the ability to turn insight into actionable improvements and drive performance visibility.
• Highly process-driven with strong attention to detail, and a track record of improving systems, workflows, and operational efficiency.
• Experience collaborating with cross-functional stakeholders, with the ability to communicate ideas clearly and influence at all levels of the organisation.
• Proactive and forward-thinking mindset, with an interest in AI tools and automation to enhance marketing effectiveness and scalability.
• Live within a commutable distance to the office, as this role will be fully office-based during the planning and initial building stages of the project, with the potential for hybrid working after.

Due to the nature of our roles, candidates must be a UK resident and prior to the start of your employment, you will be asked to provide satisfactory evidence of your right to work for the company in the role you are being employed in. Please note that we cannot offer visa sponsorship or future sponsorship for overseas candidates.

If you feel you are suitable, please apply today by submitting your CV. If you would like to discuss this opportunity further, please contact Alice McGlaughlin. For more on Marmion, check out our 5* reviews on Trustpilot & Google. Thank you for your interest. We carefully review every CV and will contact shortlisted applicants by phone or email. If you don’t hear from us within 5 working days, unfortunately your application hasn’t been successful on this occasion.