At a Glance
- Tasks: Lead strategic marketing initiatives and shape market positioning for a tech company.
- Company: Dynamic IT MSP/VAR in the East Midlands with a focus on innovation.
- Benefits: Competitive salary, hybrid working, and comprehensive benefits package.
- Other info: Opportunity for career growth and collaboration with senior leadership.
- Why this job: Make a real impact by driving data-led strategies in a fast-paced environment.
- Qualifications: Experience in strategic marketing within the technology sector and strong analytical skills.
The predicted salary is between 55000 - 70000 € per year.
Salary: £65,000 - £80,000 pa, DOE
Location: East Midlands
Working Pattern: Hybrid (2-3 days from home)
Benefits: Comprehensive & competitive benefits package
Industry/Sector: Technology / Professional Services
Channel Experience is Essential: IT MSP, VAR, Vendor, Distributor, etc.
The Opportunity:
This is a highly strategic, commercial, and data-driven marketing role sat within the Strategy team, focused on shaping the business’s market positioning, vendor propositions, and new customer engagement strategies. This position does not involve campaign execution or creative marketing directly; instead, it will provide the insights, strategy, and direction that the internal marketing team will execute.
Roles & Responsibilities:
- Market Intelligence & Insight: Continuously conduct market, competitor, and audience analysis. Research and maintain documentation on core buyer personas across key verticals. Develop measurement frameworks, KPIs, and reporting to quantify the impact of strategies. Analyse emerging technologies, topics, and market trends to ensure the business remains at the forefront of innovation. Evaluate the company’s brand positioning and identity, defining positioning and growth opportunities in the market.
- Commercial Growth & Strategic Planning: Translate insights into a detailed commercial marketing strategy in collaboration with the Senior Leadership Team. Lead on the execution of the strategy with Sales & Marketing, ensuring it is actionable and measurable across business units. Work in partnership with the internal Marketing team to enable effective execution of marketing activities. Drive strategies aimed at increasing market share and revenue growth, ensuring marketing strategy is data-led, commercially focused, and intelligence-driven, supporting sustainable business growth.
- Sales Strategy Influence: Collaborate with Sales teams to gather feedback, identify new service/product opportunities, challenge assumptions, and influence strategy. Conceptualise and deliver sales enablement programs and content, ensuring alignment with commercial goals, to help the Sales Teams articulate the core value proposition.
- Market & Vendor Strategy: Identify potential new partners, suppliers, vendors, and customer segments to target for strategic growth. Conduct customer focus groups and research to evaluate appetite and feasibility for new vendors, services, or offerings. Analyse vendor/partner strategies, goals, and messaging to align them with the business strategy. Shape the vendor narrative to drive market share while adhering to their guidelines.
Skills & Experience:
- Previous experience as a Senior Strategic Marketing Manager/Head of Strategic Marketing role, focussed on data/commercial analysis/business intelligence.
- Previous experience leading, coaching, and managing a team.
- Experience within the channel - technology sector (Reseller, VAR, IT Managed Services Provider, etc.)
- Strong data analysis & market intelligence skills, capable of translating insights into actionable strategies.
- Strong strategic thinking & influencing skills, with the ability to shape business priorities and decision-making.
- Excellent communication and interpersonal skills, with experience working closely with Sales teams.
- Comfortable with balancing longer-term initiatives alongside evolving immediate business requirements, prioritising tasks based on commercial outcomes/ROI.
Due to the nature of our roles, candidates must be a UK resident with unrestricted UK working rights. Please note that we cannot offer visa sponsorship or future sponsorship for overseas candidates. Thank you for your interest. We carefully review every CV and will contact shortlisted applicants by phone or email. If you don’t hear from us within 5 working days, unfortunately your application hasn’t been successful on this occasion.
Head of Strategic Marketing - IT MSP / VAR employer: Marmion
As a leading player in the technology sector, our company offers an exceptional work environment that fosters innovation and strategic thinking. With a competitive salary and a comprehensive benefits package, employees enjoy a hybrid working pattern that promotes work-life balance while being part of a dynamic team focused on driving commercial growth. We prioritise employee development through continuous learning opportunities and encourage collaboration across departments to ensure everyone contributes to our shared success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Strategic Marketing - IT MSP / VAR
✨Tip Number 1
Network like a pro! Get out there and connect with folks in the IT MSP/VAR space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create a LinkedIn profile that highlights your strategic marketing skills and experience in the tech sector. Share insights, articles, or even your own thoughts on market trends to position yourself as a thought leader in the field.
✨Tip Number 3
Don’t just apply – engage! When you find a role that excites you, reach out to current employees or hiring managers on LinkedIn. Ask them about their experiences and express your enthusiasm for the position. It’s a great way to stand out from the crowd.
✨Tip Number 4
Keep it local! Make sure to check our website regularly for openings that match your skills. We’re always looking for talented individuals to join our team, and applying directly through our site gives you the best chance of landing that dream job!
We think you need these skills to ace Head of Strategic Marketing - IT MSP / VAR
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in strategic marketing, especially within the IT MSP/VAR sector. We want to see how your skills align with our needs!
Showcase Your Data Skills:Since this role is all about data-driven strategies, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to influence marketing decisions in your previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for the Head of Strategic Marketing role. Share your vision for how you can contribute to our growth and market positioning.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Marmion
✨Know Your Market Inside Out
Before the interview, dive deep into the latest trends and insights in the IT MSP and VAR sectors. Familiarise yourself with key competitors and their strategies. This will not only show your passion for the industry but also help you articulate how you can shape the company's market positioning.
✨Showcase Your Data-Driven Mindset
Prepare to discuss specific examples of how you've used data analysis to inform marketing strategies in your previous roles. Be ready to explain how you developed KPIs and measurement frameworks that led to tangible business growth. This will demonstrate your ability to translate insights into actionable strategies.
✨Collaborate and Communicate
Highlight your experience working closely with sales teams and other departments. Prepare examples of how you've influenced strategy through collaboration. Strong communication skills are essential, so practice articulating your thoughts clearly and confidently.
✨Be Ready to Discuss Vendor Strategies
Understand the importance of vendor relationships in this role. Research potential new partners and be prepared to discuss how you would evaluate their strategies and align them with the company's goals. This shows you're proactive and strategic in your thinking.
