Head of Sales - FMCG in London

Head of Sales - FMCG in London

London Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead the UK launch of a premium household paper brand and build a new sales function.
  • Company: Fast-growing international FMCG business with entrepreneurial spirit.
  • Benefits: Competitive salary, bonus, car allowance, pension, and hybrid working.
  • Why this job: Shape a new category and make a real impact in the FMCG market.
  • Qualifications: 8+ years of FMCG sales experience and strong leadership skills.
  • Other info: Opportunity to represent the brand at trade shows and industry events.

The predicted salary is between 36000 - 60000 £ per year.

We're working with a fast-growing international FMCG business that's launching a premium household paper brand into the UK market, and they're looking for a dynamic Head of Sales to lead the charge. This is a rare opportunity to spearhead the UK launch of a well-established global brand, backed by a major consumer goods group. If you're a commercial leader with a passion for building brands and winning business, this one's for you.

Why This Role Stands Out

  • Lead the UK launch of a premium household paper brand
  • Build and scale a new sales function from the ground up
  • Join a high-growth business with global backing and entrepreneurial spirit
  • Shape strategy, secure major listings, and drive national expansion

The Brand

  • Market leader in its home country with over 50 years of heritage
  • Sold in 60+ countries across Europe, the Middle East, Africa, and Asia
  • Known for high-quality toilet paper, paper towels, facial tissues, and more

Your Mission

  • Develop and execute the UK sales and route-to-market strategy
  • Win listings with major retailers (e.g., Tesco, Asda, Sainsbury's) and wholesalers
  • Build and lead a high-performing sales team
  • Negotiate joint business plans and trading terms
  • Collaborate cross-functionally to ensure brand alignment and availability
  • Deliver ambitious revenue, distribution, and profit targets
  • Represent the brand at trade shows and industry events

What You Bring

  • 8+ years of FMCG sales experience (household, hygiene, or grocery preferred)
  • Proven success launching or scaling brands in the UK retail / wholesale space
  • Deep knowledge of UK retail and route-to-market dynamics
  • Strong leadership, negotiation, and relationship-building skills
  • Entrepreneurial mindset with a hands‐on approach

What's on Offer

  • A high‐impact leadership role reporting to the UK Commercial Director
  • The chance to shape a new category within a growing international business
  • Competitive base salary, bonus, car allowance, pension, and benefits
  • Hybrid working: home‐based with 4 days / month in a London office

If you're ready to lead one of the most exciting FMCG launches in the UK, we'd love to hear from you.

Head of Sales - FMCG in London employer: Marlin Selection

Join a fast-growing international FMCG business that offers an exciting opportunity to lead the UK launch of a premium household paper brand. With a competitive salary, bonus structure, and hybrid working model, this role not only provides a platform for significant professional growth but also fosters a dynamic and entrepreneurial work culture. You'll be part of a supportive team that values innovation and collaboration, making it an excellent employer for those looking to make a meaningful impact in the industry.
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Contact Detail:

Marlin Selection Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Sales - FMCG in London

Network Like a Pro

Get out there and connect with people in the FMCG space! Attend industry events, trade shows, and networking meet-ups. The more you mingle, the better your chances of landing that Head of Sales role.

Showcase Your Success Stories

When you get the chance to chat with potential employers, be ready to share your past wins. Talk about how you've launched or scaled brands before, especially in the UK market. We want to hear those success stories!

Research the Brand

Before any interview, do your homework on the household paper brand you're applying for. Understand their products, market position, and competitors. This will help you tailor your pitch and show you're genuinely interested.

Apply Through Our Website

Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to reach out directly.

We think you need these skills to ace Head of Sales - FMCG in London

FMCG Sales Experience
Brand Launching
Sales Strategy Development
Retail Negotiation
Relationship Building
Leadership Skills
Cross-Functional Collaboration
Revenue Target Achievement
Market Knowledge
Entrepreneurial Mindset
Team Building
Trade Show Representation
Analytical Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the Head of Sales role. Highlight your FMCG experience, especially any successes in launching or scaling brands. We want to see how your background aligns with our mission!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can lead the charge for our premium household paper brand. Be genuine and let your personality come through.

Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your leadership and negotiation skills. Numbers speak volumes, so if you've hit targets or secured major listings, make sure we know about it!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!

How to prepare for a job interview at Marlin Selection

Know Your Brand Inside Out

Before the interview, make sure you research the household paper brand thoroughly. Understand its history, product range, and market positioning. This will not only show your enthusiasm but also help you articulate how you can contribute to its UK launch.

Demonstrate Your Sales Strategy Skills

Prepare to discuss specific sales strategies you've successfully implemented in the past. Think about how you would approach winning listings with major retailers like Tesco or Sainsbury's. Be ready to share examples of how you've built relationships and negotiated terms.

Showcase Your Leadership Experience

As a Head of Sales, leadership is key. Be prepared to talk about your experience in building and leading high-performing teams. Share stories that highlight your ability to motivate others and drive results, especially in a fast-paced FMCG environment.

Ask Insightful Questions

At the end of the interview, have some thoughtful questions ready. Inquire about the company's vision for the brand in the UK, or ask about the challenges they foresee in the launch. This shows your genuine interest and strategic thinking.

Head of Sales - FMCG in London
Marlin Selection
Location: London

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