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For Companies At a Glance
- Tasks: Support and optimise digital content to boost search visibility and enhance customer experience.
- Company: Join M&S, a leading retailer focused on quality, value, and service.
- Benefits: Enjoy a 20% discount, competitive holidays, and 24/7 wellbeing support.
- Other info: Be part of an inclusive team driving innovation in retail.
- Why this job: Make a real impact in the digital space while developing your SEO skills.
- Qualifications: Experience in SEO with strong organisational and communication skills.
The predicted salary is between 40000 - 50000 ÂŁ per year.
What's in it for you
Working at M&S means being part of something bigger – helping to deliver quality, value and service to millions of customers every day. We're inclusive, fast‑moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
- 20% colleague discount on all M&S products and many third‑party brands for you and someone in your household, available once you've completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market‑leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
What you'll do
The role of SEO Assistant Manager will support and optimise digital content across UK & IE markets to strengthen search visibility, enhance customer experience, and contribute to overall organic growth.
- Optimise on‑page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performance across Fashion, Home & Beauty
- Conduct editorial planning, brief creation, and gap analysis; recommend evergreen content topics to inform the content calendar, increasing visibility of long‑form content in SERPs
- Develop and refine topic clusters, aligning content updates with taxonomy improvements and broader category strategies
- Identify opportunities to improve content quality, hygiene, and internal linking across the site, utilising keyword and competitor data to inform decision‑making
- Coordinate with the external copywriting agency, ensuring effective budgeting, briefing and prioritisation of large‑scale content batches
- Report on the performance of SEO changes and campaigns, sharing insights and success stories with relevant stakeholders to encourage continued optimisation
- Provide SEO training; upskill stakeholders on best practice, defining processes, developing learning materials, and articulating the role content plays in wider online and acquisition strategies
- Support the SEO Manager in building the content optimisation and experimentation roadmap, contributing ideas and helping set category priorities in alignment with business objectives
- Contribute to cross‑functional projects, including content migrations and template development, ensuring SEO Content best practice is applied
- Stay up to date on search trends, algorithm changes, and industry developments, sharing relevant insights and opportunities with the team.
Who you are
- Demonstrable experience working within SEO teams or agencies
- Strong understanding of SEO best practice, with specialist knowledge of content optimisation, search intent, and on‑page factors that influence organic visibility
- Good understanding of e‑commerce page types and how each can be optimised for SEO
- Strong organisational skills, with the ability to manage multiple projects and large‑scale content and data sets
- Clear communication skills, with an excellent grasp of English spelling, punctuation, and grammar
- Collaborative mindset, and able to build strong working relationships with content writers, editors, merchandisers, analysts, and commercial stakeholders
- Data‑driven approach; able to support recommendations with insight and monitor performance impact
- Familiarity with a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Adobe Analytics, Botify, SEO rank trackers) – or a willingness to learn them quickly
- Desirable: Understanding of how content influences consumer behaviour and engagement
- Desirable: Awareness of Technical SEO and Digital PR, and how both align with Content SEO to impact performance
Everyone's Welcome
We are ambitious about the future of retail. We're disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We're transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together. If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
SEO Assistant Manager employer: MARKS&SPENCER
Contact Detail:
MARKS&SPENCER Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Assistant Manager
✨Tip Number 1
Network like a pro! Reach out to current or former employees at M&S on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research M&S’s recent SEO initiatives and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are talking about your experience and skills, the better you'll perform when it counts.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It shows you're genuinely interested and keeps you fresh in their minds.
We think you need these skills to ace SEO Assistant Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the SEO Assistant Manager role. Highlight your relevant experience in SEO, especially around content optimisation and on-page factors, to show us you’re the perfect fit!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past work that showcase your understanding of SEO best practices and how you've successfully improved search visibility.
Be Clear and Concise: When writing your application, keep it clear and to the point. We love a well-structured application that’s easy to read, so make sure your spelling and grammar are spot on!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at MARKS&SPENCER
✨Know Your SEO Basics
Before the interview, brush up on your SEO knowledge, especially around content optimisation and on-page factors. Be ready to discuss how you would approach optimising meta tags and headings for different e-commerce page types.
✨Showcase Your Data Skills
Prepare to talk about your experience with SEO and analytics tools like Google Search Console or Adobe Analytics. Have examples ready that demonstrate how you've used data to inform your SEO strategies and improve performance.
✨Be Ready to Collaborate
Since the role involves working with various stakeholders, think of examples where you've successfully collaborated with content writers, editors, or other teams. Highlight your communication skills and how you build strong working relationships.
✨Stay Current with Trends
Research the latest trends in SEO and be prepared to discuss them. Showing that you're up-to-date with algorithm changes and industry developments will demonstrate your passion for the field and your commitment to continuous learning.