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- Tasks: Lead Adobe Analytics implementation and manage a team of analysts for M&S web and app properties.
- Company: Join a leading retail brand focused on digital growth and innovation.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Why this job: Make a real impact on data-driven decisions in a fast-paced retail setting.
- Qualifications: 2+ years experience with analytics tools and strong communication skills required.
- Other info: Collaborative culture with opportunities to coach and develop your team.
The predicted salary is between 36000 - 60000 £ per year.
As a Senior Implementation Analyst for the Online Trading & Growth team you will own the Adobe Analytics implementation for all M&S web and app properties. You will manage a small team of implementation analysts responsible for the development and maintenance of the Adobe Analytics tracking across the M&S UK, ROI and International websites, in-store web apps and customer-facing iOS and Android mobile applications. You will own the Tealium data-layer and will maintain a living data-dictionary and SDR for reference by users. You and your team will also be called on to assist in the Tealium tag management process for implementing other 3rd party tags and providing cookie/consent-related information to the consent management team. You will coach the Implementation Team, providing guidance and expertise and will manage their workflow (via Jira), enabling them to respond efficiently to tagging requests and related work. The work serves the Fashion, Home, Beauty and Food teams as well as the In-Store Digital Experience team and you will need to be comfortable speaking to all levels of the business from engineers to senior stakeholders. Strong written and spoken communication skills are essential.
What you will be doing
- Own the end-to-end tagging process
- Team management: Manage the small (currently 4) team of implementation analysts (including contractors), encouraging their development via training courses and 1:1 coaching
- Backlog management: Oversee the team's backlog via Jira, improving efficiency
- Requirements gathering: Work with Digital Analysts, Marketing, Trading, Merchandising, Personalisation and Growth teams, Product Owners and engineers to understand reporting requirements and make recommendations, based on business experience and balancing cost against benefit.
- Documentation: Own the templates for tagging specifications. Review specs written by the team and ensure a consistent high standard is maintained. Maintain a detailed, up-to-date data-dictionary
- Code Development: Oversee the custom code in Tealium tag management system, removing duplication and ensuring a consistent high standard is maintained.
- Site Performance: Work to improve website performance by reduction of code and adoption of best-practices. Monitor site performance and work with the Platforms team to identify opportunities for improvement
- Data-Quality: Monitor data quality and pro-actively highlight any issues, before they impact the business users (e.g. using Observepoint and Adobe Alerts)
- Adobe Analytics: Own the configuration of report suites including processing rules, classifications, etc. Own the management of user access to the tool
Who you are
- Technically experienced individual with at least 2 years of experience with an enterprise level analytics tool (GA4, Adobe Analytics, or similar), preferably in a retail environment.
- Experience writing extensions within a tag management tool (Tealium, Ensighten, Adobe Launch)
- Highly focussed on data quality and reliability and able to manage multiple priorities in day-to-day work
- Excellent documentation skills with proven experience of writing tagging specifications.
- Good communication skills. Able to explain technical concepts in layman's terms.
- Proficient in Javascript, HTML and RegEx
Senior Implementation Analyst employer: MARKS&SPENCER
Contact Detail:
MARKS&SPENCER Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Implementation Analyst
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of your work, bring them along to interviews. It’s a great way to demonstrate what you can do.
✨Tip Number 3
Prepare for the unexpected! Brush up on common interview questions and think about how your experience aligns with the role. We want you to shine!
✨Tip Number 4
Don’t forget to follow up! A quick thank-you email after an interview shows your enthusiasm and keeps you fresh in their minds. Plus, it’s just good manners!
We think you need these skills to ace Senior Implementation Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Implementation Analyst role. Highlight your experience with Adobe Analytics and any relevant team management skills. We want to see how your background aligns with our needs!
Showcase Your Documentation Skills: Since documentation is key for this role, include examples of tagging specifications or data dictionaries you've created. This will show us you’ve got the attention to detail we’re looking for.
Communicate Clearly: Strong communication skills are essential, so make sure your application reflects that. Use clear language and avoid jargon where possible. We want to see how you can explain complex concepts simply!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at MARKS&SPENCER
✨Know Your Tools Inside Out
Make sure you’re well-versed in Adobe Analytics and Tealium. Brush up on your knowledge of how these tools work, especially in a retail context. Be ready to discuss specific examples of how you've used them in past roles.
✨Showcase Your Team Management Skills
Since you'll be managing a small team, prepare to talk about your leadership style. Think of examples where you've coached or developed team members, and how you’ve handled workflow management using tools like Jira.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this role. Practice explaining complex technical concepts in simple terms. You might be asked to demonstrate this during the interview, so be ready with examples that showcase your ability to engage with both technical and non-technical stakeholders.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities, especially regarding data quality and site performance. Think through potential scenarios you might face in the role and how you would approach them, focusing on balancing cost against benefit.
