At a Glance
- Tasks: Lead marketing effectiveness and drive growth through data-driven strategies.
- Company: Join M&S, a dynamic and inclusive retail leader transforming the industry.
- Benefits: Enjoy 20% discount, competitive holidays, bonuses, and wellbeing support.
- Other info: Be part of a diverse team committed to making change happen.
- Why this job: Make a real impact in a fast-evolving digital environment with innovative marketing strategies.
- Qualifications: Expertise in digital marketing, econometrics, and strong collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
Being a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us.
Here are some of the benefits we offer that make working for M&S just that little bit more special:
- After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third‑party brands for you and a member of your household.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
- A generous Defined Contribution Pension Scheme and Life Assurance.
- A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
- Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
- Industry‑leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
- Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
- A charity volunteer day to support a charity or cause you’re passionate about through a dedicated day away from work.
What you’ll do:
- Lead marketing effectiveness for M&S Fashion, Home & Beauty by ensuring every digital investment delivers measurable growth.
- Own the measurement frameworks, tools, and insights that drive smarter decisions, optimise ROI, and shape future strategy.
- Act as the link between Marketing, Data, and Technology – turning complex data into clear actions that influence leadership and accelerate digital performance.
- Own our approach to econometrics and Marketing Mix Modeling (MMM), translating insights into actionable strategies that drive growth.
- Design and improve tools and dashboards to monitor marketing effectiveness, ensuring KPIs clearly link media inputs to business outcomes.
- Turn complex data into compelling narratives that influence senior leadership and shape investment decisions.
- Drive a culture of experimentation across channels to improve efficiency and effectiveness.
- Act as the bridge between Marketing and Digital Technology – embedding new tools, enabling AI and automation, and ensuring seamless integration of our tech stack.
- Manage platform tagging and integrations for digital marketing platforms, ensuring accurate tracking and robust measurement.
- Oversee partnerships, governance, and compliance to maintain high standards across platforms.
- Work cross‑functionally with Marketing, Data Science, Technology, and agency partners to deliver innovation and measurable impact.
Who you are:
- Deep expertise in digital marketing performance, econometrics, and attribution models.
- Strong commercial acumen with experience forecasting investment needs and optimising spend.
- Proven ability to design and lead test‑and‑learn programmes.
- Technical fluency in marketing technology platforms, DSPs, tagging/tracking frameworks, and integrations.
- Exceptional collaboration skills with the ability to influence senior stakeholders.
- Comfortable driving change and innovation in fast‑evolving digital environments.
Everyone’s welcome. We are ambitious about the future of retail. We’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you’d benefit from any support or reasonable adjustments during any stage of the recruitment process, please let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Head of Marketing Effectiveness & Growth employer: MARKS&SPENCER
Joining M&S as the Head of Marketing Effectiveness & Growth means becoming part of a vibrant and inclusive team dedicated to delivering exceptional quality and service. With competitive benefits such as a generous colleague discount, flexible holiday options, and comprehensive wellbeing support, M&S fosters a culture of growth and innovation, empowering employees to thrive in their careers while making a meaningful impact in the retail industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Effectiveness & Growth
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching M&S and their marketing strategies. Show us you’re passionate about the brand and ready to contribute to its growth!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in digital marketing and data-driven decision-making can help M&S achieve its goals. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Head of Marketing Effectiveness & Growth
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Marketing Effectiveness & Growth role. Highlight your experience in digital marketing performance and econometrics, as these are key areas for us at M&S.
Showcase Your Data Skills:We love data-driven decision making! Include examples of how you've turned complex data into actionable insights in your previous roles. This will show us you can influence leadership and drive growth.
Demonstrate Collaboration:Collaboration is crucial for this role. Share instances where you've worked cross-functionally with teams like Marketing, Data Science, or Technology. We want to see how you can bring people together to achieve common goals.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at M&S.
How to prepare for a job interview at MARKS&SPENCER
✨Know Your Numbers
As the Head of Marketing Effectiveness & Growth, you'll need to demonstrate your deep expertise in digital marketing performance. Brush up on econometrics and attribution models, and be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Collaboration Skills
This role requires exceptional collaboration skills. Prepare examples of how you've influenced senior stakeholders and worked cross-functionally with teams like Data Science and Technology. Highlight specific projects where your collaboration led to measurable impact.
✨Be Ready to Discuss Test & Learn
M&S values a culture of experimentation. Come prepared to share your experiences designing and leading test-and-learn programmes. Discuss the outcomes of these initiatives and how they improved marketing effectiveness.
✨Understand M&S's Vision
Familiarise yourself with M&S's mission and values. Be ready to articulate how your vision aligns with theirs, especially regarding innovation and inclusivity. Showing that you understand their commitment to transformation will set you apart.
