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- Tasks: Lead the digital marketing strategy for Fashion, Home & Beauty across all channels.
- Company: Join M&S, a dynamic and inclusive retail leader transforming the industry.
- Benefits: Enjoy a 20% discount, competitive holidays, and generous pension schemes.
- Other info: Collaborative environment with excellent training and wellbeing support.
- Why this job: Shape the future of digital marketing while driving growth and innovation.
- Qualifications: Proven leadership in digital marketing with strong commercial acumen.
The predicted salary is between 70000 - 90000 £ per year.
As we continue to transform our business to meet the evolving needs of our customers, we're looking for results driven leaders who bring creativity, collaboration and a strong commercial mindset.
Join us as Head of Digital Marketing for Fashion, Home & Beauty, where you'll shape and deliver the end to end digital marketing strategy across all channels. You'll lead CRM, performance marketing, digital brand media, online planning and measurement to drive incremental growth, maximise ROI and scale operating profit. This is a senior leadership role with full commercial ownership, ensuring our investment is data driven, agile and aligned to trading priorities.
To stay close to customers, our support teams are in the office at least three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.
What's in it for you
Being a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day. We're an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.
Benefits
- After completing your probationary period, you'll receive 20% colleague discount across all M&S products and many of our third‑party brands for you and a member of your household.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
- A generous Defined Contribution Pension Scheme and Life Assurance.
- A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
- Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
- Industry‑leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
- Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
- A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.
What you'll do
- Setting and delivering the end to end digital marketing strategy for Fashion, Home & Beauty across all digital channels.
- Leading CRM, performance marketing, brand digital media, online planning and measurement to drive incremental revenue and maximise ROI.
- Owning a significant digital marketing budget and ensuring investment is commercially effective, data driven and responsive to trading priorities.
- Building and leading a high performing, multi‑disciplinary team and agency ecosystem focused on test and learn and continuous improvement.
- Partnering with Data & Technology to shape the digital marketing tech and data roadmap, enabling scalable, privacy safe growth.
Who you are
- Proven leadership of large, multi‑disciplinary digital marketing teams and high value budgets in a complex retail environment.
- Deep expertise across CRM, performance media, brand media, analytics, measurement and digital planning.
- Strong commercial acumen with a track record of driving ROI, incrementality and profitable growth.
- Advanced understanding of digital media technologies, attribution, econometrics, audience strategy and optimisation.
- Exceptional stakeholder management skills, able to influence senior leaders across marketing, trading, finance and technology.
Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Head of Digital Marketing Strategy & Planning employer: MARKS&SPENCER
Contact Detail:
MARKS&SPENCER Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing Strategy & Planning
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Head of Digital Marketing role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your past successes in digital marketing. Include case studies, metrics, and any creative campaigns you've led. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company’s current digital marketing strategies. Be ready to discuss how you can enhance their efforts in CRM, performance marketing, and brand media. Tailoring your approach shows you're genuinely interested and knowledgeable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our dynamic team at M&S and contributing to our exciting journey.
We think you need these skills to ace Head of Digital Marketing Strategy & Planning
Some tips for your application 🫡
Show Your Creativity: When crafting your application, let your creativity shine through! Use engaging language and examples that showcase your innovative approach to digital marketing. We want to see how you can bring fresh ideas to the table.
Highlight Your Leadership Skills: As a senior role, we’re looking for proven leadership experience. Make sure to include specific examples of how you've led teams and managed budgets effectively in your previous roles. This will help us see your potential impact at M&S.
Be Data-Driven: Since this role involves significant budget management, emphasise your experience with data analysis and ROI optimisation. Share metrics or results from past campaigns to demonstrate your commercial mindset and ability to drive growth.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at MARKS&SPENCER
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and technologies in digital marketing, especially in CRM and performance media. Be ready to discuss how you've successfully driven ROI and incrementality in your previous roles.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading multi-disciplinary teams. Discuss how you've fostered collaboration and creativity within your teams, as this role requires strong leadership in a complex retail environment.
✨Be Data-Driven
Since the role involves managing a significant digital marketing budget, come prepared with insights on how you've used data to inform your marketing strategies. Be ready to explain your approach to measurement and optimisation.
✨Engage with Stakeholders
Demonstrate your exceptional stakeholder management skills by preparing to discuss how you've influenced senior leaders in past roles. Think of specific instances where your communication made a difference in achieving business objectives.