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For Companies At a Glance
- Tasks: Manage Adobe Analytics tracking and ensure data accuracy across M&S websites.
- Company: Join the innovative team at Marks & Spencer, a leader in retail.
- Benefits: Enjoy 20% discount, competitive holidays, and amazing perks.
- Why this job: Be part of a dynamic team transforming digital retail with data-driven insights.
- Qualifications: Degree in a numerate subject and experience with Adobe Analytics required.
- Other info: Inclusive culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We're looking for a Digital Analytics Implementation Specialist to manage Adobe Analytics tracking across M&S UK/ROI websites and web applications. You'll ensure data accuracy and reliability across Adobe Analytics and Clickstream by writing tagging specifications, coding custom snippets within our tag management system, and configuring the analytics tool. The role involves building tests and alerts to monitor data quality and partnering closely with Product Owners, Analysts, and other teams across M&S. You'll work across a range of platforms - from our main retail sites to internal web apps like Assist and seasonal microsites such as School Uniform and Christmas Food to Order. A strong technical background in JavaScript, HTML, and experience with Adobe Analytics and tag management tools is essential, as you'll play a key part in bringing our data to life and supporting the vision of our Lead Visualisation Analyst.
What you will be doing
- Requirements gathering - Work with Product Owners and engineers to understand reporting requirements and make recommendations, based on business experience and balancing cost against benefit.
- Documentation - Write clear, detailed tagging specifications, following an existing template, with example code snippets and expected output.
- Development - Make changes in Tealium tag management system to ensure the tagging will result in the required output into Adobe Analytics and the wider Tealium Data Layer, for consumption by other 3rd party tags (e.g., CDP).
- Tealium Configuration - Configure Tealium, to map the data into Adobe Analytics dimensions and metrics.
- Adobe Configuration - Configure dimensions and metrics to give the required reporting output. Configure processing rules and classifications to augment raw data, where useful.
- Stakeholder Management - Discuss reporting output with stakeholders to ensure understanding and hand over to O&O analysts when deeper analysis is needed.
- Auditing - Build ObservePoint audits and rules to test the tracking on an ongoing basis. Configure alerts in ObservePoint and/or Adobe, to pro-actively highlight missing/incorrect data.
- Community presence - have a presence within the M&S analytical and reporting community and answer queries relating to implementation.
What's in it for you
Being a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day. We're an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us.
Benefits
- After completing your probationary period, you'll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
- A generous Defined Contribution Pension Scheme and Life Assurance.
- A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
- Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
- Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
- Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
- A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.
Requirements
- A degree (or higher) in a numerate subject such as Mathematics, Statistics or a related field, with a passion for using data to tell stories and solve problems.
- Hands-on experience with Adobe Analytics (Omniture) and a solid understanding of digital data analysis.
- A naturally curious and analytical mindset, able to organise and interpret data from different sources to uncover meaningful insights.
- Great communication and presentation skills, with the confidence to share your findings and influence teams across the business.
- Strong attention to detail and organisational skills, with a proactive, collaborative approach to learning and growing.
- Experience with Adobe Analytics implementation, SQL and Tealium.
Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together. If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application.
Digital Implementation Analyst employer: MARKS&SPENCER
Contact Detail:
MARKS&SPENCER Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Implementation Analyst
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at M&S. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you've got experience with Adobe Analytics or JavaScript, create a mini-project or case study to demonstrate your expertise. Share it during interviews to stand out!
✨Tip Number 3
Prepare for the interview by understanding M&S's values and how they align with your own. Be ready to discuss how you can contribute to their mission of delivering exceptional quality and service.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the M&S team.
We think you need these skills to ace Digital Implementation Analyst
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your technical skills in JavaScript, HTML, and Adobe Analytics. We want to see how your experience aligns with the role, so don’t hold back on showcasing your expertise!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your qualifications and experiences.
Tailor Your Application: Customise your application to reflect the specific requirements mentioned in the job description. Show us that you understand what we’re looking for and how you can contribute to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at MARKS&SPENCER
✨Know Your Tech Inside Out
Make sure you brush up on your JavaScript, HTML, and Adobe Analytics skills. Be ready to discuss how you've used these tools in past projects, as well as any challenges you've faced and how you overcame them.
✨Understand the Business Needs
Familiarise yourself with M&S's business model and how digital analytics plays a role in their strategy. Think about how you can contribute to their goals and be prepared to share your insights during the interview.
✨Prepare for Stakeholder Scenarios
Since stakeholder management is key, think of examples where you've successfully communicated technical information to non-technical teams. Be ready to explain how you would handle discussions around reporting outputs.
✨Show Your Curiosity
Demonstrate your analytical mindset by asking insightful questions about the role and the team. This shows you're genuinely interested and eager to learn, which is something M&S values highly.
