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- Tasks: Support and optimise digital content to boost search visibility and enhance customer experience.
- Company: Join M&S, a fast-moving and inclusive company with a strong sense of purpose.
- Benefits: Enjoy a 20% discount, competitive holidays, and 24/7 wellbeing support.
- Other info: Be part of a diverse team committed to innovation and positive change.
- Why this job: Make a real impact on SEO strategies and contribute to organic growth.
- Qualifications: Experience in SEO, strong communication skills, and a data-driven approach.
The predicted salary is between 30000 - 40000 £ per year.
Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
Here are just a few of the benefits that make working here even more rewarding:
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market-leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
The role of SEO Content Assistant Manager will support and optimise digital content across UK & IE markets to strengthen search visibility, enhance customer experience, and contribute to overall organic growth.
Key responsibilities include:
- Optimising on-page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performance across Fashion, Home & Beauty
- Conducting editorial planning, brief creation, and gap analysis; recommending evergreen content topics to inform the content calendar, increasing visibility of long-form content in SERPs
- Developing and refining topic clusters, aligning content updates with taxonomy improvements and broader category strategies
- Identifying opportunities to improve content quality, hygiene, and internal linking across the site, utilising keyword and competitor data to inform decision-making
- Coordinating with the external copywriting agency, ensuring effective budgeting, briefing and prioritisation of large-scale content batches
- Reporting on the performance of SEO changes and campaigns, sharing insights and success stories with relevant stakeholders to encourage continued optimisation
- Providing SEO training; upskilling stakeholders on best practice, defining processes, developing learning materials, and articulating the role content plays in wider online and acquisition strategies
- Supporting the SEO Manager in building the content optimisation and experimentation roadmap, contributing ideas and helping set category priorities in alignment with business objectives
- Contributing to cross-functional projects, including content migrations and template development, ensuring SEO Content best practice is applied
- Staying up to date on search trends, algorithm changes, and industry developments, sharing relevant insights and opportunities with the team.
Who you are:
- Demonstrable experience working within SEO teams or agencies
- Strong understanding of SEO best practice, with specialist knowledge of content optimisation, search intent, and on-page factors that influence organic visibility
- Good understanding of ecommerce page types and how each can be optimised for SEO
- Strong organisational skills, with the ability to manage multiple projects and large-scale content and data sets
- Clear communication skills, with an excellent grasp of English spelling, punctuation, and grammar
- Collaborative mindset, and able to build strong working relationships with content writers, editors, merchandisers, analysts, and commercial stakeholders
- Data-driven approach; able to support recommendations with insight and monitor performance impact
- Familiarity with a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Adobe Analytics, Botify, SEO rank trackers) – or a willingness to learn them quickly
- Desirable: Understanding of how content influences consumer behaviour and engagement
- Desirable: Awareness of Technical SEO and Digital PR, and how both align with Content SEO to impact performance
Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application.
SEO Content Assistant Manager employer: Marks & Spencer
Contact Detail:
Marks & Spencer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Content Assistant Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and content strategies. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its SEO practices. Be ready to discuss how you can contribute to their goals and share insights on current trends. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace SEO Content Assistant Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the SEO Content Assistant Manager role. Highlight your relevant experience in SEO and content optimisation, and show us how you can contribute to our goals at M&S.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past work that showcase your understanding of SEO best practices and your ability to manage multiple projects effectively.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured content that’s easy to read, so make sure your spelling, punctuation, and grammar are spot on!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with M&S.
How to prepare for a job interview at Marks & Spencer
✨Know Your SEO Basics
Before the interview, brush up on your SEO knowledge, especially around content optimisation and on-page factors. Be ready to discuss how you’ve applied these principles in past roles, as this will show your understanding of what the job entails.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with SEO tools like Google Search Console or Adobe Analytics. Bring examples of how you've used data to inform your content strategies and improve performance, as this will demonstrate your data-driven approach.
✨Be Ready to Collaborate
Since the role involves working with various stakeholders, think of examples where you've successfully collaborated with teams. Highlight your communication skills and how you build relationships with content writers and analysts to achieve common goals.
✨Stay Updated on Trends
Research the latest trends in SEO and digital marketing. Being able to discuss recent algorithm changes or industry developments during your interview will show that you're proactive and passionate about staying ahead in the field.