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- Tasks: Support and optimise digital content to boost search visibility and enhance customer experience.
- Company: Join M&S, a leading retailer focused on quality, value, and service.
- Benefits: Enjoy a 20% discount, competitive holidays, and wellbeing support.
- Other info: Be part of an inclusive team driving innovation in retail.
- Why this job: Make a real impact in the digital space while developing your SEO skills.
- Qualifications: Experience in SEO, strong communication skills, and a data-driven mindset.
The predicted salary is between 40000 - 50000 £ per year.
Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
Here are just a few of the benefits that make working here even more rewarding:
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market-leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
The role of SEO Assistant Manager will support and optimise digital content across UK & IE markets to strengthen search visibility, enhance customer experience, and contribute to overall organic growth.
Key responsibilities include:
- Optimising on-page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performance across Fashion, Home & Beauty
- Conducting editorial planning, brief creation, and gap analysis; recommending evergreen content topics to inform the content calendar, increasing visibility of long-form content in SERPs
- Developing and refining topic clusters, aligning content updates with taxonomy improvements and broader category strategies
- Identifying opportunities to improve content quality, hygiene, and internal linking across the site, utilising keyword and competitor data to inform decision-making
- Coordinating with the external copywriting agency, ensuring effective budgeting, briefing and prioritisation of large-scale content batches
- Reporting on the performance of SEO changes and campaigns, sharing insights and success stories with relevant stakeholders to encourage continued optimisation
- Providing SEO training; upskilling stakeholders on best practice, defining processes, developing learning materials, and articulating the role content plays in wider online and acquisition strategies
- Supporting the SEO Manager in building the content optimisation and experimentation roadmap, contributing ideas and helping set category priorities in alignment with business objectives
- Contributing to cross-functional projects, including content migrations and template development, ensuring SEO Content best practice is applied
- Staying up to date on search trends, algorithm changes, and industry developments, sharing relevant insights and opportunities with the team.
Who you are:
- Demonstrable experience working within SEO teams or agencies
- Strong understanding of SEO best practice, with specialist knowledge of content optimisation, search intent, and on-page factors that influence organic visibility
- Good understanding of ecommerce page types and how each can be optimised for SEO
- Strong organisational skills, with the ability to manage multiple projects and large-scale content and data sets
- Clear communication skills, with an excellent grasp of English spelling, punctuation, and grammar
- Collaborative mindset, and able to build strong working relationships with content writers, editors, merchandisers, analysts, and commercial stakeholders
- Data-driven approach; able to support recommendations with insight and monitor performance impact
- Familiarity with a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Adobe Analytics, Botify, SEO rank trackers) – or a willingness to learn them quickly
- Desirable: Understanding of how content influences consumer behaviour and engagement
- Desirable: Awareness of Technical SEO and Digital PR, and how both align with Content SEO to impact performance
Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application.
SEO Assistant Manager employer: Marks & Spencer
Contact Detail:
Marks & Spencer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Assistant Manager
✨Tip Number 1
Get to know the company inside out! Research M&S, their values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common SEO questions and scenarios. Think about how your experience aligns with the role and be ready to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the M&S family.
We think you need these skills to ace SEO Assistant Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the SEO Assistant Manager role. Highlight your relevant experience in SEO, content optimisation, and any tools you've used. We want to see how you can bring value to our team!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past work that show how you've successfully improved SEO performance or managed content projects. This helps us see your potential impact at M&S.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use proper grammar and spelling, as this reflects your attention to detail. We appreciate well-structured applications that are easy to read!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the info you need about the role and our company culture there!
How to prepare for a job interview at Marks & Spencer
✨Know Your SEO Basics
Before the interview, brush up on your SEO knowledge, especially around content optimisation and on-page factors. Be ready to discuss how you would approach optimising meta tags and headings for different page types.
✨Showcase Your Data Skills
Prepare to talk about your experience with SEO and analytics tools like Google Search Console or Adobe Analytics. Have examples ready that demonstrate how you've used data to inform your SEO strategies and improve performance.
✨Be Ready to Collaborate
Since the role involves working with various stakeholders, think of examples where you've successfully collaborated with content writers or analysts. Highlight your communication skills and how you build strong working relationships.
✨Stay Current with Trends
Research recent changes in SEO trends and algorithm updates. Being able to discuss these during your interview will show that you're proactive and passionate about staying ahead in the industry.