At a Glance
- Tasks: Lead marketing effectiveness for M&S Fashion, Home & Beauty and drive measurable growth.
- Company: Join M&S, a dynamic and inclusive retail leader transforming the shopping experience.
- Benefits: Enjoy 20% discount, competitive holidays, bonuses, and wellbeing support.
- Other info: Be part of a diverse team committed to innovation and positive change.
- Why this job: Shape the future of digital marketing and make a real impact on business growth.
- Qualifications: Expertise in digital marketing performance and strong collaboration skills required.
The predicted salary is between 60000 - 75000 € per year.
What’s in it for you
Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us.
Here are some of the benefits we offer that make working for M&S just that little bit more special:
- After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
- A generous Defined Contribution Pension Scheme and Life Assurance.
- A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
- Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
- Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
- Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
- A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.
What you'll do
- Lead marketing effectiveness for M&S Fashion, Home & Beauty by ensuring every digital investment delivers measurable growth.
- Own the measurement frameworks, tools, and insights that drive smarter decisions, optimise ROI, and shape future strategy.
- Act as the link between Marketing, Data, and Technology—turning complex data into clear actions that influence leadership and accelerate digital performance.
- Lead Marketing Effectiveness: Own our approach to econometrics and Marketing Mix Modeling (MMM), translating insights into actionable strategies that drive growth.
- Performance Frameworks: Design and improve tools and dashboards to monitor marketing effectiveness, ensuring KPIs clearly link media inputs to business outcomes.
- Data-Driven Decision Making: Turn complex data into compelling narratives that influence senior leadership and shape investment decisions.
- Champion Test & Learn: Drive a culture of experimentation across channels to improve efficiency and effectiveness.
- Martech & Technology Integration: Act as the bridge between Marketing and Digital Technology—embedding new tools, enabling AI and automation, and ensuring seamless integration of our tech stack.
- Manage platform tagging and integrations for digital marketing platforms, ensuring accurate tracking and robust measurement.
- Operational Excellence: Oversee partnerships, governance, and compliance to maintain high standards across platforms.
- Collaborate & Influence: Work cross-functionally with Marketing, Data Science, Technology, and agency partners to deliver innovation and measurable impact.
Who you are
- Deep expertise in digital marketing performance, econometrics, and attribution models.
- Strong commercial acumen with experience forecasting investment needs and optimising spend.
- Proven ability to design and lead test-and-learn programmes.
- Technical fluency in marketing technology platforms, DSPs, tagging/tracking frameworks, and integrations.
- Exceptional collaboration skills with the ability to influence senior stakeholders.
- Comfortable driving change and innovation in fast-evolving digital environments.
Everyone’s welcome
We are ambitious about the future of retail. We’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Senior Marketing Effectiveness Manager employer: Marks & Spencer
Marks & Spencer is an exceptional employer that champions inclusivity and innovation, offering a dynamic work environment where every team member plays a vital role in delivering quality and value to our customers. With competitive benefits such as a generous pension scheme, extensive training programmes, and a strong focus on employee wellbeing, M&S fosters a culture of growth and collaboration, making it an ideal place for those looking to make a meaningful impact in the retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Effectiveness Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Prepare for interviews by researching M&S and their marketing strategies. Show us you know what makes them tick and how you can contribute to their goals.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in digital marketing and data-driven decision-making can help M&S grow. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Senior Marketing Effectiveness Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Marketing Effectiveness Manager role. Highlight your experience in digital marketing performance and econometrics, as these are key areas for us at M&S.
Showcase Your Data Skills:We love data-driven decision making! Include examples of how you've turned complex data into actionable insights in your previous roles. This will show us you can influence leadership and drive growth.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon where possible. We want to see your personality shine through while still being professional!
Apply Through Our Website:Don’t forget to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with M&S.
How to prepare for a job interview at Marks & Spencer
✨Know Your Numbers
As a Senior Marketing Effectiveness Manager, you'll need to demonstrate your deep expertise in digital marketing performance. Brush up on key metrics and be ready to discuss how you've used data to drive growth in previous roles. Prepare specific examples of how you've optimised spend and forecasted investment needs.
✨Master the Art of Storytelling
You’ll be turning complex data into compelling narratives that influence senior leadership. Practice articulating your insights clearly and concisely. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easier for interviewers to follow your thought process.
✨Showcase Your Collaboration Skills
This role requires exceptional collaboration with various teams. Be prepared to share examples of how you've worked cross-functionally in the past. Highlight any experiences where you influenced stakeholders or drove change, especially in fast-evolving digital environments.
✨Embrace the Test & Learn Culture
M&S values a culture of experimentation. Come equipped with examples of test-and-learn programmes you've designed or led. Discuss the outcomes and what you learned from those experiences, showing your ability to adapt and innovate based on results.
