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- Tasks: Shape the future of Sports marketing at M&S, collaborating with top brands like Nike and Adidas.
- Company: Join M&S, a dynamic and inclusive retail leader transforming the shopping experience.
- Benefits: Enjoy 20% discount, competitive holidays, bonuses, and wellness support.
- Why this job: Make an impact in a pivotal role driving sports performance and brand partnerships.
- Qualifications: Experience in product or brand marketing, especially in retail or sports.
- Other info: Be part of a diverse team committed to innovation and inclusivity.
The predicted salary is between 28800 - 48000 £ per year.
Everyone is welcome at M&S. No exceptions. It’s your background, abilities and differences that make you, uniquely you. And when you’re part of M&S, that individuality has the potential to make waves.
What’s in it for you
Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us.
- After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
- A generous Defined Contribution Pension Scheme and Life Assurance.
- A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
- Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
- Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
- Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
- A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.
What you’ll do
As Product Marketing Manager, Sports, you will play a key role in shaping how Sports shows up at M&S, working at the intersection of brand partners, BU and product teams, .COM and trade marketing and brand marketing. You will be a core member of the BU Category Marketing team, working closely with Fashion BU Marketing Managers, strategy & planning, brand marketing and .COM teams, and holding senior relationships with Sports partner brands (e.g. Nike, Adidas, Sweaty Betty).
Your role is to bring together partner brand strategies, product plans and customer insight into a single, coherent Sports category plan, aligned to M&S priorities. This includes working in close partnership with The Sports Edit (TSE) as a standalone partner business, ensuring alignment between M&S and TSE category priorities, brand weighting and plans.
Working closely with the Head of BU Marketing, and in partnership with the Senior Category Marketing Managers for Womenswear and Menswear, you will ensure Sports brand activity is integrated into the wider Fashion category strategy and planning. You play a critical role in determining where, when and how Sports brands show up across the year, balancing all-year-round (AYR) performance with seasonal peaks and key M&S moments.
The role leans strongly into joint business planning (JBP), trade marketing and always-on category planning, working closely with Strategy & Planning, Media, .COM and Value-Added Services (VAS) teams to define brand weighting, prioritisation and key customer stories. This is a pivotal category marketing role, critical to driving Sports performance, partner value and customer relevance, across both M&S and TSE.
- Support the Head of BU Marketing in developing the annual category marketing strategy and leading the planning of Sports, aligned to BU priorities, customer needs and commercial goals.
- Translate partner brand strategies, product plans and newness roadmaps into a clear, customer-led Sports category plan.
- Define Sports category priorities, including brand roles and weighting, hero products and franchises, seasonal peaks and key moments, all-year-round (AYR) core and performance stories.
- Own day-to-day category marketing relationships with key Sports 3PB partners (e.g. Nike, Adidas, Sweaty Betty) and be the Category Marketing lead for the TSE partnership, working closely with the TSE Marketing Manager.
- Build the annual Sports trade marketing plan, aligned to M&S key moments, seasonal priorities and trading objectives.
- Work with Strategy and Media teams to define the always-on Sports approach, considering brand weighting and prioritisation and prioritisation of core vs seasonal vs peak activity.
- Partner with Trading teams to respond to performance and adjust category focus where needed.
- Develop clear, succinct Sports category plans and briefs to hand over to Brand Marketing.
Who you are
- Proven experience in product marketing, brand marketing or commercial marketing within retail, fashion or sports brand partner.
- Experience working with third-party brand partners and co-funded marketing models.
- Strong understanding of trade marketing, JBPs and partner-led activation.
- Experience working cross-functionally with Buying, Trading, .COM, Media and Marketing teams.
- Strong strategic thinking with the ability to translate complexity of balancing brands, own brands and seasonal priorities into a clear category plan and direction.
- Commercially minded with a strong understanding of trade, margin and performance levers.
- Confident stakeholder manager, able to influence across all levels.
- Highly organised, proactive and comfortable operating in a fast-paced, matrix environment.
- Strong written and verbal communication skills, with the ability to create clear, compelling briefs.
Everyone's Welcome
We are ambitious about the future of retail. We’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Product Marketing Manager (Sports Brands) - London, Greater London employer: Marks & Spencer
Contact Detail:
Marks & Spencer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager (Sports Brands) - London, Greater London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to M&S. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by researching M&S and their sports brands. Know their latest campaigns and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You want to convey your passion for product marketing and sports brands clearly. Keep it concise but impactful – think of it as your personal brand story.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Product Marketing Manager (Sports Brands) - London, Greater London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience with sports brands and how it aligns with M&S's values and goals. We want to see how you can bring your unique flair to our team!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past experiences that showcase your strategic thinking and stakeholder management abilities. We love seeing how you’ve made an impact in previous roles.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that are easy to read. Make sure your key achievements stand out so we can quickly see what you bring to the table.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our amazing company culture there!
How to prepare for a job interview at Marks & Spencer
✨Know Your Brands
Before the interview, dive deep into the sports brands M&S collaborates with, like Nike and Adidas. Understand their marketing strategies and how they align with M&S's goals. This knowledge will help you demonstrate your passion for the role and show that you're already thinking about how to integrate these brands into M&S's category plans.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully developed and executed marketing strategies in previous roles. Be ready to discuss how you balanced brand priorities and seasonal peaks, as this is crucial for the Product Marketing Manager position. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Engage with Stakeholders
Highlight your experience in managing relationships with various stakeholders. Think of specific instances where you influenced decisions or collaborated across teams. M&S values strong stakeholder management, so showcasing your ability to work cross-functionally will set you apart.
✨Prepare Questions
At the end of the interview, have insightful questions ready to ask your interviewers. Inquire about M&S's future marketing initiatives or how they measure success in their partnerships. This shows your genuine interest in the company and the role, and it gives you a chance to assess if M&S is the right fit for you.
