At a Glance
- Tasks: Drive sales growth through innovative promotional campaigns and engaging customer events.
- Company: Join M&S, a leading name in the retail industry with a focus on innovation.
- Benefits: Enjoy a 20% discount, competitive holidays, and tailored training from day one.
- Other info: Inclusive culture with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team shaping the future of retail and making a real impact.
- Qualifications: Experience in trade planning and strong commercial acumen are essential.
The predicted salary is between 49500 - 60500 £ per year.
At M&S, we're on a mission to make our Franchise business the most exciting food partner in the convenience channel.
As our Franchise Trade Planning and Events Manager, you'll play a pivotal role in shaping how we engage customers, drive sales growth and deliver standout trading moments across our international Franchise estate.
Reporting to the Head of Franchise, you'll develop and implement the Franchise trade strategy, creating innovative promotional plans, seasonal campaigns and customer-focused events that differentiate M&S in the market.
Working closely with Commercial, Supply Chain, Marketing and Trade Planning teams, you'll use data, insight and commercial thinking to unlock new opportunities and maximise performance.
We're looking for someone who combines critical thinking with strong delivery, thrives in a fast-paced retail environment and is passionate about turning insight into action.
What you'll do
Your key accountabilities will include
- Develop and deliver the Franchise trade plan, using customer, market and trading insights to drive sales growth and commercial performance.
- Create and implement compelling promotional campaigns and trading events that increase customer engagement and establish clear market differentiation.
- Lead seasonal and peak trading strategies, ensuring Franchise maximises performance across key commercial events throughout the year.
- Analyse trading results and customer behaviour to evaluate campaign effectiveness and shape future activity plans.
- Build strong cross-functional partnerships across Commercial, Supply Chain, Marketing and Trading teams to ensure magnificent execution of key initiatives.
Who you are
Your skills and experience will include
- Proven experience in trade planning, commercial planning or retail trading, with a strong background of driving sales and profitability.
- Strong commercial acumen and the ability to translate data, insights and market trends into actionable strategies.
- Experience developing and delivering promotional campaigns, seasonal events or customer-focused trading initiatives.
- Excellent partner management and influencing skills, with the ability to build relationships across multiple business functions.
- Strong project management and organisational skills, with the ability to handle multiple priorities in a fast-paced environment.
What's in it for you?
Working at M&S means being part of something bigger, helping to deliver quality, value and service to millions of customers every day.
We're inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
- Here are just a few of the benefits that make working here even more rewarding:
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you've completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market-leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
- Everyone's welcome
We are ambitious about the future of retail.
We're disrupting, innovating and leading the industry into a more conscientious, inspiring digital era.
We're transforming how we work together and offering our most exciting opportunities yet.
Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers.
Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best.
We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please let us know when completing your application.
Franchise Trade Planning and Events Manager in London employer: Marks & Spencer
Joining M&S as a Senior Technical Program Manager means becoming part of a vibrant and inclusive team dedicated to delivering exceptional customer experiences. With competitive benefits like a generous pension scheme, extensive training programmes, and a strong focus on employee wellbeing, M&S fosters a culture of growth and collaboration. Located in a dynamic environment, you'll have the opportunity to lead transformative projects while enjoying a supportive work-life balance and the chance to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Franchise Trade Planning and Events Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marks & Spencer and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marks & Spencer are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marks & Spencer on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Marks & Spencer. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Franchise Trade Planning and Events Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marks & Spencer. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marks & Spencer:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marks & Spencer’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marks & Spencer
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marks & Spencer will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marks & Spencer, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
