At a Glance
- Tasks: Drive conversion rate optimisation through experimentation and data analysis.
- Company: Join M&S, a leading retailer focused on quality and service.
- Benefits: Enjoy a 20% discount, competitive holidays, and wellbeing support.
- Other info: Be part of a diverse team committed to making change happen.
- Why this job: Make a real impact in a fast-paced, innovative environment.
- Qualifications: Experience in CRO or digital optimisation and strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
What's in it for you? Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
Here are just a few of the benefits that make working here even more rewarding:
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market-leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
What you'll do: To support in delivering measurable improvements through conversion rate optimisation in the customer journey through experimentation. This role owns the day‑to‑day planning and execution of experiments, supports analysis and reporting, and builds strong foundations in experimentation, UX optimisation, and data‑led decision making.
- Identify optimisation opportunities across websites, apps, landing pages, and funnels
- Support in delivering the CRO roadmap aligned to business and incremental revenue objectives
- Maintain testing best practices and QA standards & develop clear hypotheses grounded in qualitative and quantitative insights
- Take findings from experiments and turn into actionable recommendations to support category growth or digital best practices
- Communicate test plans, results, and learnings clearly to stakeholders
- Driving a test & learn roadmap using customer insight and onsite data to focus on optimisation across these areas and digital channels
- Working with the data insights team, product development, trading, UX & UI and analytics teams to identify new opportunities
- Working with third party providers to build and drive a roadmap that looks to improve and optimise the onsite experience and delivering value
- Use industry data sources to drive and prioritise changes within M&S.com
Who you are: Ability to analyse and report information. Experience in CRO/experimentation or digital optimisation. Strong organisational skills. Ability to create relationships with other members of M&S.com and the wider business. Adobe Analytics, Content Square or other web analytics tools. Ability to form strong hypotheses and challenge assumptions with data. Experience with Optimizley or other A/B testing platforms.
Everyone's Welcome: We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Conversion Rate Optimisation Assistant Manager employer: Marks & Spencer
At M&S, we pride ourselves on being an inclusive and dynamic employer that values the contributions of every team member. As a Conversion Rate Optimisation Assistant Manager, you'll enjoy a competitive benefits package, including a generous colleague discount, flexible holiday options, and comprehensive wellbeing support. Our commitment to employee development ensures you have access to tailored training and growth opportunities, all while working in a fast-paced environment that encourages innovation and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Optimisation Assistant Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at M&S. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for interviews by practising your answers to common questions. Focus on your experience with CRO and how you've used data to drive decisions. We want to see your passion!
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've improved conversion rates or optimised user experiences in past roles. Numbers speak louder than words!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Conversion Rate Optimisation Assistant Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Conversion Rate Optimisation Assistant Manager role. Highlight your experience in CRO and digital optimisation, and show us how your skills align with what we're looking for.
Show Your Analytical Skills:Since this role involves a lot of data analysis, don’t forget to showcase your ability to analyse and report information. Use specific examples from your past experiences to demonstrate how you've used data to drive decisions.
Communicate Clearly:We value clear communication, so make sure your application reflects that. Whether it’s your test plans or results, show us you can convey complex ideas simply and effectively. This will be crucial in your role with us!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Marks & Spencer
✨Know Your CRO Basics
Before heading into the interview, brush up on your conversion rate optimisation (CRO) knowledge. Understand key concepts like A/B testing, user experience (UX) optimisation, and data-led decision making. Being able to discuss these topics confidently will show that you're serious about the role.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to analyse and report information effectively. Bring examples of past projects where you used tools like Adobe Analytics or Optimizely to drive results. This will help illustrate your hands-on experience and how you can contribute to M&S's goals.
✨Build Relationships in Mind
Since this role involves collaborating with various teams, think of ways to highlight your relationship-building skills. Share experiences where you successfully worked with cross-functional teams, as this will show that you can communicate and collaborate effectively within M&S.
✨Prepare Questions About Their Roadmap
Have a few insightful questions ready about M&S's CRO roadmap and how they prioritise optimisation opportunities. This not only shows your interest in the company but also demonstrates your proactive approach to understanding their business objectives.
