At a Glance
- Tasks: Help plan and deliver PR, influencer, and social activities across international markets.
- Company: Join M&S, a leading retailer focused on quality, value, and service.
- Benefits: Enjoy a 20% discount, competitive holidays, and 24/7 wellbeing support.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team driving brand awareness and cultural relevance.
- Qualifications: Experience in social media, influencer marketing, and PR is essential.
The predicted salary is between 30000 - 40000 £ per year.
Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
Here are just a few of the benefits that make working here even more rewarding:
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market-leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
We’re looking for an Assistant PR & Social Manager (Fashion, Home and Beauty) to help plan and deliver PR, influencer and social activity across key international markets. This role is perfect for someone who enjoys working across PR, creators and social, using a mix of media, influencer partnerships and content to build brand awareness, stay culturally relevant and drive sales.
You’ll also need to be comfortable working across different types of markets and business models (including Franchise, Owned, Direct-to-Consumer, Wholesale and Marketplace), adapting PR and social activity to suit each one. Collaboration is a big part of the role. You’ll work closely with internal teams, external partners, media and talent to make sure campaigns are aligned and joined up across all channels.
Alongside building the brand, there’s a strong commercial focus, making sure PR, influencer and social activity supports key trading priorities. You’ll help deliver both always-on activity and bigger campaign moments, from initial planning right through to execution.
Key Responsibilities:
- Support the development and execution of international consumer PR strategies and campaigns
- Draft press materials including releases, e-alerts and briefing documents
- Support the planning and execution of integrated social media strategies aligned to the wider campaign activity
- Contribute to driving commercial impact through social, supporting key trading moments, product campaigns and traffic-driving activity
- Monitor performance and channel trends, using data and insights to continuously optimise content and approach
- Support the delivery of a fully integrated paid and organic influencer strategy
- Assist with influencer outreach, gifting and paid partnerships
Who you are:
- Proven experience across social, influencer and/or PR, ideally within an international or multi-market environment
- Strong understanding of social platforms (including Instagram, Facebook, TikTok and emerging channels), with a clear point of view on content, storytelling and community engagement
- Experience supporting integrated campaigns across PR, influencer and social, with an understanding of how these channels work together to drive both brand and commercial impact
- Proven ability to develop or localise social and influencer strategies, with a focus on culturally relevant, social-first content that performs across formats
- A strong interest in fashion, lifestyle and culture, with a sharp instinct for trends and what will resonate with different audiences
- Confident working in a fast-paced environment, managing multiple priorities and contributing to cross-functional projects
- Strong communication and stakeholder management skills, with the ability to present ideas and updates clearly, including to senior stakeholders
- A collaborative, proactive mindset with excellent attention to detail, a sense of ownership, and a drive to deliver high-quality work
Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Assistant PR & Social Manager employer: Marks & Spencer
At Marks & Spencer, we pride ourselves on being an inclusive and dynamic employer that values collaboration and innovation. As an Assistant PR & Social Manager, you'll enjoy a competitive benefits package, including a generous colleague discount, flexible holiday options, and comprehensive wellbeing support, all while working in a fast-paced environment that fosters personal and professional growth. Join us in shaping the future of retail and making a meaningful impact across international markets.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant PR & Social Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your PR and social media work. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in terms of brand awareness and commercial impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Assistant PR & Social Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Assistant PR & Social Manager role. Highlight your experience in PR, social media, and influencer partnerships, and show us how you can adapt strategies for different markets.
Showcase Your Creativity:We love innovative ideas! Use your application to demonstrate your understanding of current trends in fashion, lifestyle, and culture. Share examples of how you've created engaging content that resonates with audiences.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and structure your thoughts logically. This will help us see your communication skills right from the start!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at M&S.
How to prepare for a job interview at Marks & Spencer
✨Know Your Stuff
Before the interview, dive deep into M&S's recent PR campaigns and social media strategies. Familiarise yourself with their brand voice and values, especially in the fashion, home, and beauty sectors. This will not only show your genuine interest but also help you discuss how your skills can align with their goals.
✨Showcase Your Creativity
Prepare to share examples of past campaigns you've worked on, particularly those that involved influencer partnerships or social media strategies. Highlight your creative process and how you adapted content for different markets. This will demonstrate your ability to think outside the box and tailor strategies to diverse audiences.
✨Be Data-Driven
M&S is looking for someone who can monitor performance and optimise content based on insights. Bring along metrics from your previous work that showcase your impact. Discuss how you've used data to inform your decisions and improve campaign outcomes, as this will resonate well with their commercial focus.
✨Emphasise Collaboration
Since collaboration is key in this role, be ready to talk about how you've successfully worked with cross-functional teams in the past. Share specific examples of how you’ve managed stakeholder relationships and ensured alignment across various channels. This will highlight your teamwork skills and proactive mindset.
