At a Glance
- Tasks: Lead PPC campaigns across Amazon and other platforms to drive performance and growth.
- Company: Join M&S, a forward-thinking retailer on a mission to innovate and expand globally.
- Benefits: Enjoy a 20% discount, competitive holidays, and tailored training from day one.
- Other info: Collaborative environment with strong focus on diversity and inclusion.
- Why this job: Be part of a dynamic team that optimises digital marketing and makes a real impact.
- Qualifications: Experience in PPC and paid media, especially with Amazon Ads and marketplace platforms.
The predicted salary is between 35000 - 45000 € per year.
At M&S, we’re on a mission to share the magic of M&S with customers everywhere. Our goal is simple yet ambitious: to make our exceptional Fashion, Home & Beauty, and Food products accessible to people around the globe. To achieve this, we’re accelerating growth in our international business—transforming how we operate, driving change at pace, and reimagining processes to deliver seamless experiences for every customer.
Are you a performance-driven paid media specialist ready to optimise campaigns and unlock growth across leading digital marketplaces? Then we are looking for an Assistant Marketing Manager to drive performance across key digital marketplaces, supporting the delivery and optimisation of paid media activity with a strong focus on hands‑on PPC execution.
The role plays a critical part in planning, launching and continuously refining campaigns across Amazon Ads (including Sponsored Products, Sponsored Brands and Sponsored Display), alongside managing paid activity on platforms such as Zalando and About You. A structured, performance‑led approach is essential—ensuring campaigns are effectively paced, aligned to commercial objectives and delivering against key metrics. Close attention to detail and strong trading discipline underpin success, from managing bids and budgets to optimising search terms and maintaining product coverage.
Working in partnership with Amazon agency partners, the role ensures clear briefing, strong output quality and alignment with wider trading priorities. Ongoing performance analysis is central, with a focus on identifying opportunities, resolving challenges and driving improvements across traffic, conversion and operational efficiency. Collaboration sits at the heart of this position, working cross‑functionally with trading, brand and content teams within established creative frameworks to maximise campaign performance.
Your key accountabilities will include:
- Own end‑to‑end PPC execution across key marketplaces, leading the planning, launch and optimisation of campaigns across Amazon Ads and other priority platforms.
- Manage and optimise paid media activity across Amazon, Zalando and About You, ensuring campaigns are structured, paced and delivering against performance targets.
- Act as the key point of contact for Amazon agency partners, delivering clear briefs, reviewing outputs and ensuring activity aligns with commercial priorities.
- Monitor campaign performance daily, identifying opportunities and resolving challenges across traffic, conversion and operational drivers while maintaining strong trading hygiene.
- Collaborate cross‑functionally with trading, brand and content teams to maximise performance, proactively highlighting risks or gaps that could impact campaign delivery.
Your skills and experience will include:
- Proven hands‑on experience in PPC and paid media execution, with strong expertise across Amazon Ads and marketplace platforms, gained in‑house, at Amazon or within a specialist agency.
- Deep understanding of marketplace performance metrics and trading KPIs, with the ability to translate data into actionable insights that drive commercial outcomes.
- Strong stakeholder management skills, confident collaborating with agencies and senior partners, and recognised as a clear, effective communicator across cross‑functional teams.
- Highly organised and detail-focused, with the ability to operate at pace in a fast‑moving environment while maintaining accuracy across campaign execution and optimisation.
- Experience working within complex, matrixed organisations, with exposure to European marketplaces such as Zalando and About You, and an understanding of DSP planning or reporting frameworks.
Working at M&S means being part of something bigger—helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast‑moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
Here are just a few of the benefits that make working here even more rewarding:
- 20% colleague discount on all M&S products and many third‑party brands for you and someone in your household, available once you’ve completed your probation.
- Competitive holiday allowance with the option to buy more.
- Discretionary bonus schemes linked to your performance and ours.
- Strong pension and life assurance to help plan for the future.
- Tailored induction and training to support your development from day one.
- Exclusive perks and savings through our M&S Choices portal.
- Market‑leading family policies, including parental, adoption and neonatal leave.
- 24/7 wellbeing support, including virtual GP access and mental health services.
- One paid volunteer day a year to support a cause that matters to you.
Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best.
Asst Digital Marketing Manager - Paid Media in London employer: Marks & Spencer Plc
At M&S, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. Our Paddington Support Office is not just a workplace; it's a community where employees are empowered to grow through tailored training and development opportunities. With competitive benefits, including a generous colleague discount, flexible holiday options, and comprehensive wellbeing support, we ensure our team members feel valued and motivated to contribute to our mission of delivering quality and service to millions of customers every day.
StudySmarter Expert Advice🤫
We think this is how you could land Asst Digital Marketing Manager - Paid Media in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already at M&S. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into PPC strategies and be ready to discuss how you've optimised campaigns in the past. Show us your passion for paid media!
✨Tip Number 3
Don’t just wait for job alerts—be proactive! Check our website regularly for openings and apply directly. It shows initiative and enthusiasm, which we love!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can leave a lasting impression. Mention something specific from your chat to remind us why you're the perfect fit.
We think you need these skills to ace Asst Digital Marketing Manager - Paid Media in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in PPC and paid media. Use keywords from the job description to show that you understand what M&S is looking for.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you've optimised campaigns and driven performance. Numbers speak volumes, so include metrics where possible!
Be Clear and Concise:Keep your application straightforward and to the point. M&S values clarity, so make sure your writing is easy to read and free of jargon. This will help your application stand out.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way to ensure it gets into the right hands and shows your enthusiasm for joining the M&S team!
How to prepare for a job interview at Marks & Spencer Plc
✨Know Your PPC Inside Out
Make sure you brush up on your PPC knowledge, especially around Amazon Ads and other marketplace platforms. Be ready to discuss specific campaigns you've managed, the metrics you tracked, and how you optimised them for better performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate how you translate data into actionable insights. Bring examples of how you've identified opportunities or resolved challenges in past campaigns, and be ready to discuss the impact of your decisions on performance metrics.
✨Communicate Clearly and Confidently
Since this role involves collaboration with various teams and agency partners, practice articulating your thoughts clearly. Think about how you can convey complex ideas simply and effectively, as strong communication is key to success in this position.
✨Be Detail-Oriented and Organised
Highlight your ability to manage multiple campaigns while maintaining accuracy. Prepare examples that showcase your organisational skills and attention to detail, especially in fast-paced environments where precision is crucial for campaign success.
