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- Tasks: Lead the digital marketing strategy for Fashion, Home & Beauty across all channels.
- Company: Join M&S, a dynamic and inclusive retail leader transforming the shopping experience.
- Benefits: Enjoy 20% discount, competitive holidays, bonuses, and extensive wellbeing support.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape the future of retail with creativity and data-driven strategies.
- Qualifications: Proven leadership in digital marketing and strong commercial acumen required.
The predicted salary is between 70000 - 90000 £ per year.
As we continue to transform our business to meet the evolving needs of our customers, we’re looking for results driven leaders who bring creativity, collaboration and a strong commercial mindset. Join us as Head of Digital Marketing for Fashion, Home & Beauty, where you’ll shape and deliver the end to end digital marketing strategy across all channels. You’ll lead CRM, performance marketing, digital brand media, online planning and measurement to drive incremental growth, maximise ROI and scale operating profit. This is a senior leadership role with full commercial ownership, ensuring our investment is data driven, agile and aligned to trading priorities.
To stay close to customers, our support teams are in the office at least three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.
What’s in it for you
Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.
- After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
- A generous Defined Contribution Pension Scheme and Life Assurance.
- A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
- Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
- Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
- Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
- A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.
What you’ll do
Your key accountabilities will include:
- Setting and delivering the end‑to‑end digital marketing strategy for Fashion, Home & Beauty across all digital channels.
- Leading CRM, performance marketing, brand digital media, online planning and measurement to drive incremental revenue and maximise ROI.
- Owning a significant digital marketing budget and ensuring investment is commercially effective, data‑driven and responsive to trading priorities.
- Building and leading a high performing, multi disciplinary team and agency ecosystem focused on test and learn and continuous improvement.
- Partnering with Data & Technology to shape the digital marketing tech and data roadmap, enabling scalable, privacy‑safe growth.
Who you are
Your skills and experience will include:
- Proven leadership of large, multi disciplinary digital marketing teams and high‑value budgets in a complex retail environment.
- Deep expertise across CRM, performance media, brand media, analytics, measurement and digital planning.
- Strong commercial acumen with a track record of driving ROI, incrementality and profitable growth.
- Advanced understanding of digital media technologies, attribution, econometrics, audience strategy and optimisation.
- Exceptional stakeholder management skills, able to influence senior leaders across marketing, trading, finance and technology.
Everyone’s welcome. We are ambitious about the future of retail. We’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Head of Digital Marketing Strategy & Planning employer: Marks & Spencer Plc
Contact Detail:
Marks & Spencer Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing Strategy & Planning
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in digital marketing. This is your chance to showcase your creativity and results-driven mindset.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their digital marketing strategies and come ready with ideas on how you can contribute to their growth and success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Head of Digital Marketing Strategy & Planning
Some tips for your application 🫡
Show Your Creativity: When crafting your application, let your creativity shine through! Use engaging language and examples that reflect your unique approach to digital marketing. We want to see how you can bring fresh ideas to the table.
Highlight Your Leadership Skills: As a senior role, we’re looking for proven leaders. Make sure to showcase your experience in leading multi-disciplinary teams and managing high-value budgets. Share specific achievements that demonstrate your impact on ROI and growth.
Be Data-Driven: Since this role involves significant commercial ownership, emphasise your ability to make data-driven decisions. Include examples of how you've used analytics to shape strategies and drive results in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out on the chance to join our dynamic team!
How to prepare for a job interview at Marks & Spencer Plc
✨Know Your Digital Marketing Inside Out
Make sure you’re well-versed in the latest trends and technologies in digital marketing, especially in CRM and performance media. Brush up on your knowledge of analytics and measurement techniques, as these will be crucial in demonstrating your expertise during the interview.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading multi-disciplinary teams and managing high-value budgets. Be ready to discuss how you've driven ROI and growth in previous roles, as this will resonate with their focus on commercial effectiveness.
✨Understand Their Business and Culture
Research Marks & Spencer’s values and recent initiatives, especially in the Fashion, Home & Beauty sectors. Showing that you align with their mission and understand their customer base will help you stand out as a candidate who is not just qualified but also a cultural fit.
✨Prepare Questions That Matter
Think of insightful questions to ask about their digital marketing strategy and how they measure success. This shows your genuine interest in the role and helps you gauge if the company aligns with your career goals and values.