At a Glance
- Tasks: Drive conversion rate optimisation through experimentation and data analysis.
- Company: Join M&S, a leading retailer with a strong sense of purpose.
- Benefits: Enjoy discounts, competitive holidays, bonuses, and 24/7 wellbeing support.
- Other info: Be part of an inclusive team that values diversity and collaboration.
- Why this job: Make a real impact on customer experience and digital innovation.
- Qualifications: Experience in CRO, strong analytical skills, and familiarity with web analytics tools.
The predicted salary is between 35000 - 45000 £ per year.
What's in it for you? Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing. Here are just a few of the benefits that make working here even more rewarding:
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market-leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
What you'll do: To support in delivering measurable improvements through conversion rate optimisation in the customer journey through experimentation. This role owns the day-to-day planning and execution of experiments, supports analysis and reporting, and builds strong foundations in experimentation, UX optimisation, and data-led decision making.
- Identify optimisation opportunities across websites, apps, landing pages, and funnels
- Support in delivering the CRO roadmap aligned to business and incremental revenue objectives
- Maintain testing best practices and QA standards and develop clear hypotheses grounded in qualitative and quantitative insights
- Take findings from experiments and turn them into actionable recommendations to support category growth or digital best practices
- Communicate test plans, results, and learnings clearly to stakeholders
- Driving a test & learn roadmap using customer insight and onsite data to focus on optimisation across these areas and digital channels
- Working with the data insights team, product development, trading, UX & UI and analytics teams to identify new opportunities
- Working with third-party providers to build and drive a roadmap that looks to improve and optimise the onsite experience and deliver value
- Use industry data sources to drive and prioritise changes within M&S.com
Who you are: Ability to analyse and report information. Experience in CRO/experimentation or digital optimisation. Strong organisational skills. Ability to create relationships with other members of M&S.com and the wider business. Adobe Analytics, Content Square or other web analytics tools. Ability to form strong hypotheses and challenge assumptions with data. Experience with Optimizely or other A/B testing platforms.
Everyone's Welcome: We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
Conversion Rate Optimisation Assistant Manager employer: Marks & Spencer Plc
At M&S, we pride ourselves on being an inclusive and dynamic employer that values the contributions of every team member. As a Conversion Rate Optimisation Assistant Manager, you'll benefit from a competitive holiday allowance, a generous colleague discount, and tailored training to support your professional growth. Our commitment to employee wellbeing, alongside market-leading family policies and a culture that encourages innovation and collaboration, makes M&S an exceptional place to build a rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Optimisation Assistant Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your knowledge about M&S. Show them you’re not just another candidate; you’re genuinely excited about what they do and how you can contribute.
✨Tip Number 3
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm and professionalism.
✨Tip Number 4
Apply through our website for the best chance at landing that role. We love seeing candidates who take the initiative to engage directly with us. Plus, it’s super easy to keep track of your application status!
We think you need these skills to ace Conversion Rate Optimisation Assistant Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in CRO and digital optimisation. We want to see how your skills align with the role, so don’t hold back on showcasing relevant projects!
Show Your Analytical Side:Since this role involves a lot of data analysis, be sure to mention any tools you’ve used like Adobe Analytics or Optimizely. We love seeing candidates who can turn data into actionable insights, so share examples of how you've done this before.
Communicate Clearly:When writing your application, keep it clear and concise. We appreciate straightforward communication, especially when it comes to explaining your test plans and results. Make it easy for us to see your thought process!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find all the details you need about the position there!
How to prepare for a job interview at Marks & Spencer Plc
✨Know Your CRO Basics
Before the interview, brush up on your knowledge of conversion rate optimisation. Understand key concepts like A/B testing, user experience (UX) principles, and data analysis techniques. Being able to discuss these topics confidently will show that you're serious about the role.
✨Showcase Your Analytical Skills
Prepare examples from your past experiences where you've successfully analysed data to drive decisions. Be ready to explain how you identified optimisation opportunities and what impact your recommendations had. This will demonstrate your ability to turn insights into actionable strategies.
✨Familiarise Yourself with Tools
Make sure you know your way around tools like Adobe Analytics and Optimizely. If you’ve used any other web analytics or A/B testing platforms, be prepared to discuss them. Showing familiarity with these tools will highlight your readiness to hit the ground running.
✨Communicate Clearly
Practice explaining complex ideas in simple terms. During the interview, you'll likely need to communicate test plans and results to stakeholders. Being able to articulate your thoughts clearly will showcase your communication skills and your ability to work collaboratively.
