At a Glance
- Tasks: Lead the transformation of M&S's international marketing strategy and brand identity.
- Company: Join M&S, a forward-thinking brand with a strong sense of purpose.
- Benefits: Enjoy a 20% discount, competitive holidays, and 24/7 wellbeing support.
- Other info: Be part of an inclusive team that values diversity and innovation.
- Why this job: Shape the future of a global brand and drive impactful change.
- Qualifications: Proven marketing leadership experience and a visionary mindset required.
The predicted salary is between 80000 - 100000 £ per year.
What’s in it for you
Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market-leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
What you'll do
We’re on a mission to triple the size of our international business within five years, and we’re not thinking small. This bold ambition demands a complete transformation of how we plan, deliver and innovate in marketing. It’s about redefining what it means to grow a global brand and creating a strategy that resonates across every market we touch.
To make this happen, we’re looking for a visionary transformational marketing leader, someone who is as commercial as they are creative, and ready to partner with our International Director, Marketing Director, Head of International Marketing and the team directly, to:
- Lead the transformation: Set the vision, define the strategy, and deliver it with impact
- Reinvent processes: Reset critical paths and reshape how work gets done—bridging the gap between UK and International teams across wholesale, franchise, owned, marketplaces, and D2C
- Embed a global mindset: Drive cultural change and champion new ways of working that position M&S as a truly global brand with a truly global marketing team and strategy
We require a highly experienced and visionary International Head of Marketing Transformation to lead this critical transformation. This isn’t a role for maintaining the status quo, it’s a mandate to reinvent how our brand connects with customers worldwide.
As International Head of Marketing Transformation, you’ll define and execute a unified, customer-centric strategy that accelerates growth, elevates brand salience and brings the magic of M&S to every market. You’ll be the change agent who integrates global thinking into every marketing function and touchpoint, ensuring we deliver creativity, consistency and commercial impact at scale.
Shape the future: Develop and champion a bold, unified international marketing strategy that defines our brand positioning, target customers and value proposition globally.
Operational overhaul: Reorganise and upskill the global marketing team, ensuring roles, responsibilities, and processes are fit for future growth and raise the bar on performance.
Cross functional collaboration: Partner with Marketing, Design, Merchandising and all touchpoints to embed new global processes and drive cultural change (embed global mindset).
Tell our story: Reinvent the brand identity and narrative, ensuring creative consistency across every touchpoint; PR, digital, social etc.
Global PR, social media & influencer strategy: Develop a powerful, modern global communications, PR and social media strategy focused on high-impact editorial placement and leveraging high-value celebrity/influencer partnerships (including M&S Insiders and local social accounts) to enhance global brand salience and visibility.
Who you are
- Proven experience progressive marketing leadership experience
- Proven success in brand transformation within complex, high-profile businesses
- Expertise in traditional brand building and digital performance marketing (including ecommerce experience)
- Deep understanding of global fashion and consumer trends, including emerging tech
- A track record of delivering creative, commercial campaigns at pace
- Experience leading and inspiring high-performing teams
- Visionary leader: Inspires teams and stakeholders with a compelling brand strategy
- Challenger mentality: Possesses the courage to challenge established practices and propose unconventional, high-impact solutions
- Commercial & creative: Balances strategic thinking with innovative execution
- Data-driven & digital: Uses insights to fuel creativity and integrated high impact campaigns
Ready to lead a global transformation? This is your opportunity to shape the transformation and future of one of the UK’s most iconic brands on the world stage.
Everyone's Welcome
We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you’d benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Head of International Marketing & PR in City of Westminster employer: Marks & Spencer Plc
At Marks & Spencer, we pride ourselves on being an inclusive and dynamic employer that values innovation and collaboration. As the Head of International Marketing & PR, you will be part of a transformative journey to redefine our global brand presence, supported by competitive benefits such as a generous colleague discount, tailored training, and comprehensive wellbeing resources. Join us in a vibrant work culture that champions personal growth and empowers you to make a meaningful impact on millions of customers worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Head of International Marketing & PR in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marks & Spencer Plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marks & Spencer Plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marks & Spencer Plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Marks & Spencer Plc. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marks & Spencer Plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marks & Spencer Plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marks & Spencer Plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marks & Spencer Plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marks & Spencer Plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marks & Spencer Plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
