At a Glance
- Tasks: Lead marketing strategies for Kidswear and Menswear, turning insights into bold campaigns.
- Company: Join M&S, a leading fashion retailer with a focus on innovation and collaboration.
- Benefits: Enjoy discounts, competitive holidays, bonuses, and 24/7 wellbeing support.
- Other info: Collaborative office culture with opportunities for personal and professional growth.
- Why this job: Shape the future of fashion marketing and make a real impact on customer experiences.
- Qualifications: Proven marketing experience in fashion or retail, with strong leadership skills.
The predicted salary is between 54450 - 66550 £ per year.
Shape the customer marketing strategy for two of M&S’s most exciting Fashion businesses. As Senior Marketing Manager for Kidswear & Menswear, you'll turn customer insight, product priorities and commercial opportunities into bold, integrated marketing that builds brand perception, creates product desire and drives growth. Acting as the trusted senior Marketing partner to both Business Units, you'll influence propositions from the outset, set inspiring creative direction and bring specialist teams together to deliver connected customer experiences across paid, owned and earned channels.
Responsibilities:
- Lead the development and delivery of customer marketing plans for Kidswear and Menswear, translating commercial priorities, customer insight and product opportunities into activity aligned with the wider Fashion marketing strategy.
- Partner with Business Unit leadership to identify and prioritise hero products, categories and commercial big bets with the greatest potential to drive customer demand.
- Shape compelling customer propositions and translate complex business, customer and product priorities into clear creative direction and inspiring briefs.
- Orchestrate cross-functional teams across Creative, Media, CRM, Social, PR, Influencer, Digital, Online, Stores and Production to deliver integrated marketing activity end to end.
- Lead, coach and develop the team while building trusted senior partnerships and using customer, commercial and performance data to prioritise investment and improve marketing effectiveness.
Requirements:
- Significant marketing experience within fashion, retail or another customer-led consumer business.
- Strong experience across category, product, brand and integrated customer marketing, connecting commercial strategy through to customer execution.
- Excellent creative judgement, with the ability to turn complex priorities and insight into compelling propositions, creative direction and inspiring briefs.
- Strong commercial acumen and confidence using customer, marketing and performance data to prioritise investment, measure success and optimise activity.
- Proven leadership and influencing skills, including leading complex cross-functional delivery, developing teams and partnering confidently with senior and Director-level stakeholders.
Conditions:
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you've completed your probation.
- Competitive holiday allowance with the option to buy more.
- Discretionary bonus schemes linked to your performance and ours.
- Strong pension and life assurance to help plan for the future.
- Tailored induction and training to support your development from day one.
- Exclusive perks and savings through our M&S Choices portal.
- Market-leading family policies, including parental, adoption and neonatal leave.
- 24/7 wellbeing support, including virtual GP access and mental health services.
- One paid volunteer day a year to support a cause that matters to you.
- To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.
Marketing manager in fashion retail employer: Marks & Spencer Group
Join M&S as a Customer Assistant in our Food section, where you'll be part of a dynamic team that values hard work and dedication. With a strong focus on employee growth and development, we offer a vibrant work culture that encourages collaboration and innovation. Located in Wolstanton, you will enjoy the benefits of working for one of the UK's fastest-growing retailers, with opportunities to enhance your skills and advance your career while delivering exceptional service to our valued customers.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing manager in fashion retail
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marks & Spencer Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marks & Spencer Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marks & Spencer Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Marks & Spencer Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing manager in fashion retail
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marks & Spencer Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marks & Spencer Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marks & Spencer Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marks & Spencer Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marks & Spencer Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marks & Spencer Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
